Ilebula elithi "fair trade" livela ezimpahleni eziningi namuhla - kusukela ekhofini noshokoledi kuya kuma-apula nezingubo. Kodwa ingabe ilebula elithi “ukuhweba okunobulungiswa” lingaba nomthelela kubantu abayothenga iholide?
Isigxivizo sokugunyaza “sokuhweba okunobulungiswa” sisusa ukuqagela ekutholeni igrosa nezingubo ezihlangabezana nezindinganiso eziphakeme zokuziphatha. Naphezu kokuduma kwale lebula, lo mqondo awukabambeki embonini yezokuvakasha, njengoba abavakashi bekuthola kunzima ukusho ukuthi yiziphi izinkampani zokuvakasha namahhotela anamathela ezimisweni zokuhweba ngokungenzeleli.
Noma kunjalo, abanye bathi sesifikile isikhathi sokuba kuhlaziywe kabanzi uhwebo olunobulungiswa embonini yezokuvakasha. Abahambi abakhathazekile ngomthelela wemvelo kanye nenhlalonhle yendlela yabo yokusebenzisa imali kubhebhezele ukuthambekela kwezokuvakasha ezinomthwalo wemfanelo.
“Abantu abafuni ukuba nonembeza onecala lapho behamba,” kusho uRainer Hartmann, uprofesa eBremen College. Uthi kunesidingo sokuhamba kwezohwebo ngendlela efanele, okuwumkhuba uHeinz Fuchs weTourism Watch, oyingxenye yeChurch Development Service eseBonn, nawo awubonile.
"Imikhiqizo ye-Transfair yenyuka ngamaphesenti angama-30 ngo-2007," kusho uFuchs. “Lo mbono usabalale nakwamanye amazwe, kodwa usalokhu uqhubeka lapha.”
Iqembu elisebenzayo elisungula imibandela
Ngempela, amalebula "wohwebo olulungile" awamusha ngokuphelele embonini yezokuvakasha. Izinhlangano zezivakashi zaseNingizimu Afrika sezivele ziyazisebenzisa futhi ezinye izinhlangano zaseYurophu zicabanga ngemibono efanayo.
Ithimba labasebenzi bamazwe ngamazwe belizama ukubeka imibandela yokuvalwa lapha ezobheka izinto ezifana nokukhokhelwa kahle kwabasebenzi.
“Kufanele kubekwe amahora okusebenza,” kusho uFuchs. "Abasebenzi kufanele babe nomshwalense wezempilo kanye nezingozi, kanye nomshwalense wokungasebenzi."
Kukhona nesivumelwano esisabalele sokuthi abavakashi nezinkampani akufanele bathole uphawu. Kunalokho kufanele iklonyeliswe emikhiqizweni efana nokuvakasha ngakunye.
Iqembu liphinde lavuma ukuthi ilebula akufanele igxile ezimakethe ze-niche for do-gooders.
Esikhundleni salokho kufanele igxile kwezokuvakasha ezijwayelekile,” kusho uFuchs.
Isitifiketi singaphakamisa ukwazi, ukubeka izinto obala
UHartmann uthe uyakubona ukubaluleka kweziphakamiso ezinjalo. "Ukuqaphela sekukhulile kule ndawo, njengokuvela kwemikhiqizo yokudla okuphilayo, osekudayiswa kuzo zonke izitolo ezinesaphulelo."
Futhi njengama-apula aphilayo, isigxivizo sokugunyazwa kokuhamba ngohwebo olunobulungiswa kungaba usizo, uyanezela. Ngeke nje ibe nebhonasi yokuhlinzeka ngesethi evamile yemibandela, izophinde yengeze ukukhanya. “Kungenza kube lula ukuveza ukuthi ‘lolu hambo lulungile,’,” esho.
Noma kunjalo, akuwona wonke umuntu oqiniseka ukuthi uphawu luwumbono omuhle kakhulu.
“Izitifiketi azishibhile. Kubiza izinkulungwane ezimbalwa zama-euro, ”kusho uRolf Pfeifer, oyiChief Executive Officer yeForum Anders Reisen, iqembu labasebenzi bezokuvakasha abazinikele kwezokuvakasha ezihambisana nemvelo.
“Amahhotela amaningi ngeke akwazi ukuyithenga. Futhi ngeke kube nabasebenzisi abaningi abancane. ”
Inkampani ka-Pfeifer isanda kuphothula umbiko mayelana nomthwalo wemfanelo womphakathi (CSR) kwezokuvakasha. Lo mbiko uhloselwe ukusebenza njengesisekelo semibiko yokusimama kwabanye abahleli ukukhombisa ukuthi bathobela kanjani.
Isinqumo sakamuva seforamu sidinga ukuthi wonke amalungu athole isitifiketi se-CSR ekupheleni kuka-2010. Isitifiketi sizofaka amanani amaningi afanayo ambozwe yinoma iyiphi i-fair trade seal.
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