I-LAUSANNE, Switzerland – I-Luxury Hospitality 2013, ebibanjelwe e-Lausanne, eSwitzerland mhla ziyisi-6 kuNhlangulana wezi-2013, yabona ochwepheshe abangaphezu kuka-170 bexoxa ngekusasa lohambo oluwubukhazikhazi njengengxenye yohlaka lokuqala lomhlaba olukhethekile olwakhelwe abaholi bemboni. Lo mcimbi, obuhlelwe yi-International Herald Tribune (IHT) ne-Ecole hôtelière de Lausanne (EHL), ubufake ochwepheshe abaningi abahlukahlukene, bonke ababhekelela abathengi abawubukhazikhazi.
Esidlweni sokuqala sakusihlwa esasisehhotela lase-Lausanne, i-Beau-Rivage Palace, Umklomelo Womholi Wokunethezeka Wokuhola Izihambi unikezwe uMnu Raymond Bickson, uMqondisi Ophethe kanye no-CEO e-Taj Group Hotels, onolwazi lwakhe lwezokuvakasha oluthatha iminyaka engamashumi amathathu namazwekazi amane. Ilungu leWorld Travel & Tourism Council (WTTC), I-International Business Leaders Forum (IBLF), ilungu elilulekayo le-Leading Hotels of the World (LHW), kanye nomfundi owafunda e-Ecole hôtelière de Lausanne, uMnu. Bickson waqashelwa ngendima yakhe eyimpumelelo ekuphathweni kwamahhotela.
Ingqungquthela yosuku olulodwa idale ukuphawula okushukumisa ingqondo mayelana nokuziphatha okushintshayo kwamakhasimende acebe kakhulu emhlabeni kanye nokukhula kwesizukulwane esisha sabahambi abaphambili. Izingxoxo ezikhuthazayo, njengengxoxo yenkonzo ewubukhazikhazi eholwa uJean Claude Biver, uSihlalo, u-Hublot, oqasha abafundi abasezingeni eliphezulu abamukela izihambi ukuthi basebenzele inkampani yakhe yamawashi ezitolo, zalandelwa izikhathi ze-Q&A ezinezibalo eziphezulu ezinkampanini eziwubukhazikhazi.
Ngenkathi sihlaziya umthengi omusha owubukhazikhazi, uFlorian Wupperfeld, uMphathi wakwaBrand Your World, umqondisi wezobuciko we-Soho House, kanye nomsunguli womhlahlandlela omusha “we-Michelin wamamnyuziyamu”, uthe amakhasimende aya ngokuya ebazisa ubuqiniso futhi ukholelwa ukuthi ukunethezeka namuhla kumayelana nesiko, umongo kanye nokufinyelela. kubantu nasezindaweni. Khonamanjalo, uGreg Marsh, Co-Founder kanye ne-CEO endaweni yokunethezeka brand onefinestay waqinisekisa ukuthi akukho okusha mayelana nokunethezeka; “ukufinyelela okuthile kwabanelungelo kuphela futhi kukwenze kube lula”.
Engqungqutheleni, imiphumela ye-World Luxury Index™ Hotels yokuqala, yembulwa okokuqala yi-Digital Luxury Group CEO, u-David Sadigh, kanye no-Samad Laaroussi, Ophethe USihlalo Wehhotela Elinethezekile e-Ecole hôtelière de Lausanne (EHL). Lo mbiko, onokuhlaziywa kwemikhiqizo yamahhotela aphambili angu-70 phakathi kwezimakethe zikanokusho eziyi-10, usekelwe ekusesheni kwe-inthanethi kwabathengi abayizigidi ezingu-133.
Ucwaningo luthole ukuthi phakathi kwezindawo zokunethezeka eziphezulu, iNew York isalokhu isendaweni yokuqala, kanti iLondon, iDubai neParis ibalwe njengezindawo ezikhula ngokushesha. Izimakethe eziphumayo ezintathu eziphezulu yi-US, UK kanye neChina; nokho, iRussia yabika ukukhula okukhulu kwesithakazelo sabathengi kumahhotela aphambili.
Ukuhamba phambili ngemikhiqizo yamahhotela aphambili aseshwa kakhulu ku-inthanethi; I-Four Seasons itshale izigidi ezingu-18 zamaRandi ukuze iqinise ubukhona bomkhiqizo ku-inthanethi futhi yandise ulwazi oluku-inthanethi lomkhiqizo. Nakuba i-Hilton Worldwide ikleliswe endaweni yokuqala emaqenjini amahhotela angu-15 afunwa kakhulu, i-Jumeirah, i-Fairmont ne-Shangri-La amabhrendi akhula ngokushesha phakathi kwesigaba.
U-David Sadigh kamuva wachaza ukuthi idatha eku-inthanethi ingasetshenziswa kanjani ukukhomba indawo elandelayo yokuvulwa kwehhotela nokuthi ukusesha kwe-inthanethi kunganikeza kanjani imininingwane eyingqayizivele ngokuziphatha kwamakhasimende, ngaphezu “kohlolo lwendabuko”.
Ngaphandle kwemikhiqizo, iningi lababekhona livumile ukuthi ukunethezeka kufanele kube okungajwayelekile futhi okungafinyeleleki kubantu abaningi, amakhasimende kanokusho afuna izeluleko ezinokwethenjelwa ukuze uthole ulwazi olungcono kakhulu lwamahhotela, futhi izinkampani zokungenisa izihambi zikanokusho kufanele zamukele idijithali nobuchwepheshe ukuze ziphumelele eminyakeni ezayo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Ngaphandle kwemikhiqizo, iningi lababekhona livumile ukuthi ukunethezeka kufanele kube okungajwayelekile futhi okungafinyeleleki kubantu abaningi, amakhasimende kanokusho afuna izeluleko ezinokwethenjelwa ukuze uthole ulwazi olungcono kakhulu lwamahhotela, futhi izinkampani zokungenisa izihambi zikanokusho kufanele zamukele idijithali nobuchwepheshe ukuze ziphumelele eminyakeni ezayo.
- At the summit, results of the first World Luxury Index™ Hotels, were revealed for the first time by Digital Luxury Group CEO, David Sadigh, and Samad Laaroussi, Holder of the Chair of Luxury Hospitality at Ecole hôtelière de Lausanne (EHL).
- While analysing the new luxury consumer, Florian Wupperfeld, Managing Partner at Brand Your World, Soho House's creative director, and founder of a new “Michelin guide to museums”, said customers increasingly value authenticity and believes luxury today is about culture, context and access to people and places.
