I-BANGKOK (eTN) - NgoLwesibili olwedlule kuphawule ukuphela kwecilongo lokumaketha i-AirAsia ebesiyikhangise iminyaka engaphezu kwemibili. NgoNovemba 2008, iqembu le-AirAsia lamemezela ngokuziqhenya ukuthi lizosusa inhlawulo kaphethiloli ethikithini labagibeli. Ngemva konyaka nayo yathatha isinqumo sokuhoxisa izimali zokuphatha. Lesi simemezelo sibe nomthelela omkhulu kubahambi ababecabanga ukuthi kuzodingeka bakhokhele inani lethikithi kuphela.
Kodwa - "iqhinga noma ukuphatha" - ngoMeyi 3, 2011, i-Air Asia yethula kabusha inhlawulo yayo kaphethiloli. Ekuxhumaneni okusemthethweni, inkampani yenethiwekhi ikhombisa ukuthi isilinganiso singesesikhashana kuphela ukuqeda amanani akhuphukayo kaphethiloli wendiza. Ezinyangeni eziyisi-6, uphethiloli wejethi wafinyelela ukuphakama okusha, cishe waphinda kabili kusukela ezingeni lawo eliphakathi lika-2010 lama-US$88 ukuya ngaphezu kuka-US$140 umphongolo ngamunye ngesonto eledlule.
Inhlawulo kaphethiloli yinkinga ebucayi kumaphethini ohambo lwase-Asia njengoba ingaba inkemba esika nhlangothi zombili. Ukwenyuka kwezindleko zikaphethiloli ezivela eziphathini eziwumlando kungenzeka kubhebhethekise ukukhula kwesidingo esivela kubantu base-Asia abaphakathi abasazimisele ngokuhamba ngokukhetha ekugcineni abathwali bebhajethi esikhundleni sezindiza ezisebenza ngokugcwele. Ngaphandle kokwethula nezindleko ezingaphezulu zikaphethiloli, izinkokhelo zabathwali bebhajethi zisazohlala ziphansi kunalezo ezikhokhiswa izindiza zefa.
Kodwa-ke, noma yikuphi ukwenyuka kwenani lemali yokugibela elandiwe ekugcineni kungase kube nomthelela kumthengi wase-Asia. Abathwali besabelomali sebeba ezinye izindlela ezikhangayo kunezokuthutha zomgwaqo eziya kubantu abasezingeni eliphakathi - okuhlanganisa nesigaba esiphansi. Inkokhelo kaphethiloli ingase icindezele ngokushesha isidingo emazweni anesamba esikhulu salezo zigaba zeholo eliphansi. Cishe kuyachaza ukuthi kungani i-AirAsia yanquma ukungakhokhisi inhlawulo kaphethiloli ezindizeni zasekhaya ngaphakathi e-Indonesia naseThailand kodwa e-Malaysia kuphela, lapho abasezingeni eliphakathi basengakwazi ukukhokha imali encane eyengeziwe. Ngemuva kokuchaza ukugcina inqubomgomo yayo yokukhokhiswa kukaphethiloli ongu-zero ekupheleni kukaJanuwari, iCebu Pacific ezinze eManila yanquma ukubuyisela inhlawulo kaphethiloli maphakathi no-March ezinsizeni zamazwe ngamazwe, ichaza ukuthi ayikwazi ukusekela amanani akhuphukayo. Kwabe sekuphoqeleka ukuthi ezinsukwini eziyi-10 kamuva futhi kufakwe imali encane kaphethiloli ezindizeni zasekhaya, phakathi kuka-P. 50 (US$1.07) no-P. 200 (US$4.30) ngesegimenti ngayinye. Ekhuluma nabezindaba bendawo, iPhini Likamongameli Wezokumaketha eCebu Pacific uCandice Iyog wachaza ukuthi isazonikeza amanani aphansi kunawo wonke kunoma yiziphi izinkampani zezindiza ePhilippines, ngisho nezindleko zikaphethiloli.
Izindiza zase-Malaysian zasekhaya nezamazwe ngamazwe ezifika emahoreni angu-2 zibonisa inhlawulo eyengeziwe kaphethiloli engu-RM 10 ngesegimenti ngayinye (cishe ama-US$3.30), ekhuphuka ngo-RM 10 nganoma iliphi ihora lendiza elifika emahoreni angu-4. Ku-AirAsia X, inkokhiso iqala ku-RM 50 iye ku-RM 90 (cishe ama-US$17 kuya ku-US$31). Iqembu lezindiza zebhajethi liyashesha ukuthembisa ukuthi lizophinde liyiqede inkokhiso ngokushesha uma amanani ehla. Imali ekhokhiswayo ihlala iphansi uma kuqhathaniswa. I-AirAsia ikhombisa ukuthi ukukhulisa imali etholwayo - ukudla, imali yomthwalo, ukungena ngaphambi kwesikhathi noma isabelo sokuhlala, ukuthenga ku-inthanethi noma umshwalense - kusiza ukuqeda imiphumela yokwenyuka kwentengo kaphethiloli. Esitatimendeni sezimali, iqembu lendiza lilinganisela ukuthi yonke i-RM 1 (U$30) echithwa umgibeli inikeza cishe u-US$1/umphongolo webhafa.
I-Tiger Airways ayikakhokhisi imali eyengeziwe ngokunyuka kukaphethiloli. Inkampani yezindiza ikhombisa ukuthi ihlanganise amanani akhuphukayo kaphethiloli esibikezelweni sayo. Izinsizakalo ezisizayo kunkampani yenethiwekhi sezifinyelele ku-20% wesamba semali engenayo ye-Tiger futhi zinomthelela esivivaneni kumathikithi endiza. Ngaleso sikhathi, inkampani yezindiza ikhombisa ukuthi inyuse kancane imali yayo yokugibela ukuze ibhale kancane izindleko zikaphethiloli wendiza.
Kuzo zombili izindiza ze-AirAsia kanye ne-Tiger Airways, uphethiloli unesabelo esikhulu kunazo zonke ezindlekweni eziphelele: ngekota yokuqala ye-FY 2011 ye-AirAsia, ube nesilinganiso esingu-38.2% - ngisho no-39.3% we-Indonesia AirAsia - kuyilapho i-Tiger Airways, ime ku-38.1% yazo zonke. izindleko zekota yesithathu ka-2010-11. EQenjini le-Qantas - okuhlanganiswe kulo uhlobo olubiza kancane i-Jetstar - izindleko zikaphethiloli ngeyunithi ngayinye bezimi ku-31.6% engxenyeni yokuqala yonyaka we-FY 2011.
Ithemba elikhulu kubagibeli lizoba ukuphela kwezingxabano eziqhubekayo eMpumalanga Ephakathi, ezingaletha impumuzo yesikhashana ekwenyukeni kwentengo kaphethiloli. Kepha njengoba ochwepheshe besho njalo, isidingo sikawoyela sizoqhubeka sikhula ngokushesha kunokunikezwa, amanani aphezulu kanye nokukhokhiswa kukaphethiloli kungenzeka kube izici ezihlala njalo zokuthutha emoyeni. Kungcono ukujwayela manje!
