Ikusasa lezokuvakasha e-UK lizobe liphambili ku-International Business Festival e-Liverpool mhla zingama-28 kuNhlangulana wezi-2018 kwenye yezingqungquthela ezinkulu zemboni yezokuvakasha kulo nyaka - 'Amathuba Omhlaba Wonke Ekusasa Ezokuvakasha Kwase-UK'.
Iqondiswe kwabathatha izinqumo embonini, abahleli beCheeky Monkey Media Ltd, bamemezele isigaba sokuqala sezikhulumi.
U-Jon Young, ovela ku-bdrc yocwaningo lwemakethe ezuze umklomelo, uzobe elungiselela ingqungquthela yosuku, ngokubheka amathrendi amakhulu azothinta ngqo amathuba ebhizinisi ezokuvakasha e-UK eminyakeni ezayo.
Umxhumanisi wemboni yezindiza u-John Strickland, uMqondisi we-JLS Consulting kanye nochwepheshe ovamile onikelayo kwabezindaba okuhlanganisa i-BBC, i-CNN ne-Sky, uzobe engusihlalo wengxoxo yesikhumulo sezindiza zesifunda sase-UK kanye nezinkampani zezindiza ezizisebenzisayo. Iyiphi indima abayidlalayo ekuhlinzekeni ukuxhumana kwe-UK? Ingabe izifunda zase-UK zincike kakhulu kumahabhu aphesheya kwezilwandle futhi zenza izinhlobo ezintsha zebhizinisi lezindiza kusho ukuthi kuzoba nezindiza eziqondile? Ingabe zizobaluleka kakhulu njengabashayeli ababalulekile ekuletheni izivakashi e-UK ezivela phesheya nokwandisa uhambo oluya ngaphandle?
Eseshini ethakazelisayo ngomthelela wenguquko we-Artificial Intelligence kanye nobuchwepheshe kwezokuvakasha okuqhutshwa isidingo sokunikeza amakhasimende ulwazi lomuntu siqu, u-Katie King, uchwepheshe owaziwayo nomhlaziyi ngamasu ebhizinisi lezenhlalo kanye nokuguqulwa kwedijithali kanye noMqondisi Ophethe we-Zoodikers uzobhekana nale nkinga. isihloko 'Ibhizinisi 4.0. Imboni yezokuvakasha ingazivumelanisa kanjani nezimo ukuze iphile futhi ithuthuke?' U-Katie usebenze nezithandwa ze-Visit Scotland, i-Montcalm Hotels, i-Harrods, i-02, i-Virgin, i-Arsenal FC ne-NatWest futhi wethule izethulo ezimbili ze-TEDx, uyisikhulumi esivamile samazwe ngamazwe kanye nomhlaziyi ovamile ku-BBC TV nomsakazo.
U-Jennifer Cormack, uMqondisi Wezokuthengisa Nezokumaketha i-Windermere Lake Cruises izonikeza izihambeli ukuqonda kokuthi inkampani ikuphishekela kanjani ukuhwebelana kwamazwe ngamazwe. Iseshini izokhombisa ukubaluleka kokusebenza ngokubambisana, ukwakha nokusebenzisana nezinhlanganiso zokumaketha ezifana neLake District Japan Forum kanye neLake District China Forum ukuheha izimakethe ezithile nokuthi le modeli ingasetshenziswa kanjani ukuthuthukisa amathuba esikhathi esizayo kwezokuvakasha emhlabeni jikelele.
Ingqungquthela izophinde idingide izihloko zeBrand Britain, ukwethembeka komkhiqizo kanye nokuhlinzeka ngomlando wamacala avela e-UK nezindlela zomhlaba ezibonisayo lapho imboni yamukele amathuba okukhula nentuthuko.
Iseshini yokugcina izomema abaholi nabagqugquzeli ukuthi babhekane 'nohlelo olusha lomhlaba wezokuvakasha'. Zizoba yini izinto ezintsha ezikhiqiza imali? Ayini amathuba okukhula? Ingabe sikhona isidingo sendlela entsha yokucabanga nokusebenza?
Izikhulumi kanye nabahleli balezi zikhathi bazomenyezelwa ngenyanga ezayo
Ukuhlanganisa amandla nabahleli boMkhosi ingqungquthela izovala ngenkulumo eyisihluthulelo ku-Futures Stage kaCherie Blair, CBE, QC. Uzobe ekhuluma 'Ukubaluleka Kwabantu Emnothweni Wembulunga yonke.'
UCherie Blair ungummeli wamazwe omhlaba ohamba phambili, ozibophezele ekukhankaseleni amalungelo abesifazane kanye nonkosikazi kalowo owayenguNdunankulu waseBrithani uTony Blair.
Le ngqungquthela ithola ukwesekwa okukhulu embonini okuhlanganisa i-UKinbound, VisitBritain, VisitEngland, British Airways, Marketing Liverpool, Visit Heritage, Windermere Lake Cruises, Hudsons, Signpost, AGTO, Tourism Society, Tourism Alliance kanye neLake District China Forum.
