Le midlalo ivuse ugqozi lokwakhiwa kwamahhotela, kodwa izindimbane zezivakashi zahluleka ukufika. Abanikazi bezindlu zezihambi bangenzani ukuze bathole imali?

Ngonyaka odlule, abaphathi behhotela i-Red Hotel Beijing bathatha ihhotela elibi lesitayela senkathi ye-Stalinist ohlangothini olusempumalanga ye-Beijing futhi banquma ukunikeza indawo endala ukulungiswa. Njengoba lisendaweni eyodwa enyakatho yenkundla kanye nenkundla ehlelelwe ukusingatha imidlalo yebhola likanobhutshuzwayo yama-Olympics kanye nesibhakela, ihhotela linendawo ebonakala sengathi yenza imali ngemidlalo yase-Beijing. Ngakho-ke i-Red Hotel itshale u-$1.5 million ukuze icishe iphinde kabili inombolo yamagumbi kuya ku-75, yengeze ijazi elisha likapende obomvu ngezitini endaweni engaphambili, futhi ifake ukufinyelela ku-inthanethi okungenantambo. Bemagange ukubuyisela utshalomali lwabo, abaphathi—ezinsukwini zangaphambi komcimbi wokuvula ngomhla ka-Aug. 8—baqale amanani ekamelo lokushaja angu-$262 ngobusuku, okuwukukhuphuka okuphindwe kasithupha kunamanani amadala. Ngisho nokunyuka kwamanani okungaka, abaphathi babone ukuthi bangagcwalisa okungenani u-70% wamagumbi abo ngezivakashi ngesikhathi seMidlalo.

Babenephutha. "Asitholi izivakashi eziningi ngalesi sikhathi sama-Olympic njengoba wonke umuntu ebelindele," kusho uMary Ma, umphathi womnyango wezokuthengisa nokuthengisa eRed Hotel Beijing. “Mhlawumbe yingoba sekuvulwe amahhotela amaningi; mhlawumbe kungenxa yokuthi amahhotela awanyuse kakhulu amanani amagumbi awo.” Ihhotela selokhu lehlise amanani ekamelo amaphakathi abe ngu-$130. Lokho kuseyisilinganiso esiphindwe kathathu kunejwayelekile. Futhi ushintsho lungaba luncane kakhulu, sekwephuze kakhulu. Njengoba le midlalo iqhubeka, izinga lokuhlala kwe-Red Hotel lisengu-50%.

Eminyakeni eyisikhombisa edlule, lapho iBeijing iwina amalungelo okusingatha ama-Olympics, abanikazi bamahhotela babelindele ukuthi kufike izikhukhula zezivakashi enhloko-dolobha yaseChina ngo-2008 futhi batshale imali ngokufanele. Kodwa ama-Olympics awazange abe yinkomo yemali yamahhotela. Iningi, uma kungewona wonke, lamahhotela aseBeijing amukela izivakashi ezimbalwa kunalokho abekulindele ekuqaleni. Ngesikhathi sama-Olympic kuze kube manje, amaphesenti angama-77.6 kuphela amagumbi amahhotela ezinkanyezi ezinhlanu e-Beijing angu-22,300 kanye nama-45.5% angu-34,500 angama-60 amagumbi agcwele, ngokusho kwehhovisi lezokuvakasha laseBeijing. Amagumbi angaphezu kuka-XNUMX% e-Beijing amahhotela ezinkanyezi ezintathu noma aphansi awanalutho okwamanje.

Osomabhizinisi Abahlala E-Beijing

Esinye isizathu sokwehla ukwehla kohambo lwebhizinisi olujwayelekile, njengoba abantu baseShayina abangaphandle kwedolobha bezama ukugwema ukuhlela imihlangano e-Beijing phakathi neMidlalo. "Izinzuzo zenani labantu abathamela le midlalo kulindeleke ukuthi zixazululwe kakhulu ngenxa yokuncipha kwebhizinisi ngesikhathi sama-Olympic," kusho uDavid Sun, oyisikhulu esiphezulu kwaHome Inn & Hotels Management (HMIN), uxhaxha lwamahhotela esabelomali esikhulu kunazo zonke eChina, utshele. abatshalizimali ocingweni lwengqungquthela lwango-Agasti 11 ukuze kuxoxwe ngezinzuzo zekota yesibili. Amarisidi ediphozithi aseMelika aseMelika ahweba yinkampani ehle ngo-53% kuze kube manje kulo nyaka.

Amahhotela aseBeijing nawo ayahlupheka njengoba ezokuphepha zikhuphuka zikwenza kube nzima kakhulu ukuthi izivakashi zangaphandle zivakashele idolobha. Ezinyangeni zokuqala eziyisikhombisa zonyaka, i-Beijing yathola izivakashi ezimbalwa ngo-9.2% (BusinessWeek.com, 8/6/08) kunesikhathi esifanayo ngonyaka odlule. Abanikazi bamahhotela basola inqubomgomo yama-visa yaseChina eqinile eyashaywa ngoMeyi ngokuncipha kwezivakashi phakathi nama-Olympics. “Bekunzima kakhulu ukuvakasha nokuza eMidlalweni ngenxa yezinkinga zama-visa,” kusho uJeff Diskin, iphini likamongameli eliphezulu kwezokukhangisa ngemikhiqizo e-Hilton Hotel (HLT). Izikhulu zezokuvakasha zaseBeijing zisola ukwehla kwezivakashi ekuhlaselweni kwamaphekula (BusinessWeek.com, 8/4/08), izibhelu zase-Tibet (BusinessWeek.com, 3/17/08) ngoMashi, imibhikisho ephazamisa ukudluliswa kwesibani sama-Olympic (BusinessWeek.com , 3/27/08), kanye nokuzamazama komhlaba e-Sichuan (BusinessWeek.com, 5/13/08) ngoMeyi.

Ukugwema I-Post-Olympic Vacancy Blues

Akusizi ukuthi ukuhlinzekwa kwamagumbi amahhotela e-Beijing kukhule ezinyangeni ezimbalwa ezedlule njengoba isidingo sabavakashi sehle kungazelelwe. Njengamadolobha ama-Olympics iBarcelona neSydney ngaphambi kwawo, iBeijing yakha amahhotela amasha futhi yalungisa amadala ngokulungiselela. Amaningi avulwe ezinyangeni ezimbalwa ezedlule, kanti iBeijing manje inamahhotela angama-5,790 noma ingxenye eyodwa kwezinhlanu ngaphezu kwalokho eyayenza ekupheleni kuka-2007, ngokusho kwehhovisi lezokuvakasha lenhloko-dolobha. Ngemuva kwama-Olympics, amahhotela e-Barcelona nase-Sydney abone amanani awo okuhlala ehla. (I-Athens yakwazi ukugwema leso siphetho ngenxa yokuthi amanani entengo aphezulu kanye nokuntuleka kwezindawo zokwakha kwagcina inani lamahhotela amasha lilinganiselwe.)

Ukwanda okunamandla kwamahhotela aseBeijing akubonisi zimpawu zokwehla. Ngasekupheleni kuka-April, abatshalizimali base-Korea be-Caesar's Home Hotel baqala ukulungisa isakhiwo esidala esinezitezi eziyisithupha esake saba ne-sauna yomphakathi futhi sasenza ihhotela lesabelomali elinamagumbi angu-70 nendawo yokudlela yase-Korea ehlangene. “Besinethemba lokuthi sizovula ngaphambi kwama-Olympics, kodwa kuyadabukisa ukuthi asiwuqedanga umsebenzi kusenesikhathi,” kusho uZheng Mingjun, umqondisi wehhovisi lemenenja-jikelele eKhaya LikaKesari. Izisebenzi kudingeke ukuthi zime ngoJulayi 20 njengengxenye yokumisa idolobha lonke ukwakhiwa ukuze kuncishiswe ukungcoliswa komhlaba. IKhaya LikaKhesari manje lihlela ukuvulwa ngasekupheleni kuka-August.

NjengeKhaya LikaKhesari, amahhotela amaningi aseBeijing manje anethemba lokuthi azothola ukunyuselwa ngemva kweMidlalo njengoba impilo ibuyela kwesejwayelekile edolobheni. Yize umnotho waseShayina ubulokhu wehla amakota amahlanu elandelana, isamba somkhiqizo wawo wasekhaya sisakhule ngo-10.1% kwikota yesibili (BusinessWeek.com, 8/14/08). Ngaphezu kwalokho, amahhotela abheja ekukhuleni okuqhubekayo kusukela kubahambi basekhaya baseChina ngemuva kwama-Olympics. Phela abanikazi bamahhotela bathi iningi labavakashi basekhaya abangezanga eBeijing kuma-Olympics bazovakashela inhlokodolobha yaseChina uma sekuphele le midlalo ukuze babone izikhumbuzo ezakhelwe ama-Olympics ezifana neBird’s Nest kanye ne-Water Cube.

Kuyo for the Long-Haul

Futhi, akuwona nje amahhotela asezingeni eliphezulu, anezimpawu zomhlaba wonke njenge-Hilton, Marriott (MAR), ne-InterContinental (IHG)—amahhotela awo ezinkanyezi ezine nezinhlanu enza u-2.7% wamahhotela aseBeijing—ayandayo. Iningi lamahhotela amasha anezelwa e-Beijing amaphrojekthi wabatshalizimali bendawo abakopisha i-Home Inn, uchungechunge lwehhotela lokuqala nelikhulu kunawo wonke e-China lesabelomali, futhi abazama ukwakha uchungechunge lwabo lwebhajethi oluqondiswe kubahambi bebhizinisi abafuna indawo yokuhlala ethengekayo kodwa enethezekile.

Kusukela ngo-2000, i-Beijing Golden Pineapple Youth Hostel ivule amahostela angama-35 e-Beijing ehlinzeka ngokuyinhloko isixuku sabantu abafika nojosaka, okuhlanganisa namathathu kulo nyaka. “Sakha uxhaxha lwamahhotela. Ngayinye yezitshalomali zethu inomgomo. Sinesabelomali kanye nohlelo,” kusho uCoco Gou, umphathi wehostela yentsha yaseBeijing Golden Pineapple. “Ukugcwala ngokweqile kwamahhotela ngeke kube yinkinga.”