I-International Scotch Day iwukugubha yonke into enikeza i-dram eyintandokazi emhlabeni umlingiswa wayo oyingqayizivele, ukunambitheka kanye nobuntu bayo - futhi imema abantu abadala yonke indawo ukuthi baphakamise ingilazi ye-Scotch ekugubheni ngalolu suku. I-International Scotch Day ibanjwa phakathi nesonto losuku lokuzalwa lomunye wama-Master Blenders anethonya elikhulu emhlabeni - Alexander Walker indodana kaJohn 'Johnnie' Walker owaletha i-Scotch emhlabeni.
I-Scotch, i-whisky eyintandokazi emhlabeni, izogujwa emhlabeni wonke ULwesine 8 Februaryth ngochungechunge lokhaphethi obomvu, imicimbi egcwele inkanyezi yokumaka Usuku Lwamazwe Ngamazwe Lwe-Scotch, eholwa ngu-Diageo.
Imigubho yalo nyaka izoba mikhulu kunangaphambili, izoba mikhulu kunangaphambili, izoba senzeka emazweni angaphezu kuka-70 emhlabeni wonke, cishe iphindaphindeke kabili umthamo wemigubho yokuvula yangonyaka odlule futhi yenza ngempela umhlaba ukhulume, ucabange futhi ujabulele i-Scotch. Imicimbi emikhulu yamatende izoba khona India, Mexico, I-Philippines futhi Iningizimu Afrika okubandakanya ukusebenzelana kwabathengi nabezindaba usuku lonke kanye namaphathi anenkanyezi ekhaphethi obomvu kusihlwa. Imicimbi, i-PR, inkundla yezokuxhumana, ukusakaza, i-e-commerce, amasampula, esitolo kanye nomsebenzi wangaphakathi kwebha kuhleliwe, futhi konke kuklanyelwe ukushayela injabulo nge-Scotch.
Abantu bangabamba iqhaza ngokuvakashela ibha abayithandayo futhi bajabulele i-Scotch nabangani, noma ngokuthumela ezinkundleni zokuxhumana besebenzisa i-#lovescotch. Kulabo Scotland-boshiwe, izikhungo ze-Diageo's 12 distillery zezivakashi zizovula iminyango yazo mahhala ngo-8th, 10th futhi 11th February ukuze uhlole ngemuva kwamanye amabhrendi e-Scotch whiskey adumile emhlabeni afana no-Johnnie Walker Blended Scotch noGlenkinchie, Talisker, Oban, Dalwhinnie kanye ne-Cardhu Single Malts. Ukuze ubhalisele ukuvakasha okujwayelekile kwamahhala, vakashela http://www.diageo.com
I-Scotch isiphuzo ebesipholile kusukela kuze kube phakade, ngesitayela esingapheli kanye ne-swagger engenaphutha futhi bekukulo moya umlingisi. James Marsden, i-supermodel u-Shanina Shaik nomlingisikazi Indlu Yamanzi Suki bamenywa ukuthi bahole uchungechunge lwemigubho ekhethekile yokugubha Usuku Lwamazwe Ngamazwe Lwama-Scotch lowezi-2018.
UShaik uzogubha i-International Scotch Day ngo Johannesburg, iMarsden izohamba iye Manila kanye neDelhi, kanye neWaterhouse izongena Mexico City ukugubha usuku.
“Angikwazi ukucabanga ngendawo engcono engingaba kuyo kunendawo Mexico City nge-International Scotch Day,” kusho iWaterhouse. "I-Scotch ibilokhu iyisiphuzo sami futhi ngiwubonga kakhulu umlando wayo nobunkimbinkimbi."
UMarsden uthe, “Ngizobe ngigubha kabili, ezindaweni ezimbili ezithokozisayo, iManila ngoFebhuwari 6 kanye neDelhi Februwari 8th. I-Scotch ibilokhu ingenye yeziphuzo engizikhonzile futhi ngijabule kakhulu ukuya kulawa madolobha amabili amangalisayo ukuze ngijabulele uSuku Lwamazwe Ngamazwe Lwe-Scotch kanye nabanye abathanda isi-Scotch.”
Ngesikhathi ecelwa ukuba achaze into ayithanda kakhulu ngoScotch, uShanina Shaik uthe, “Ngithanda ukuthi yisiphuzo esinesikhathi eside. Isiphuzo esiphuzweni sakudala saya kuleso izazi zemixologists ezingasiguqula zibe sesimanje ngezithako ezimnandi.”
Ronan Beirne, Umqondisi Wezokumaketha Kwezimpawu Zomhlaba e-Diageo, uthe, “Usuku lwangonyaka odlule lwe-International Scotch Day lube yimpumelelo enkulu futhi kulo nyaka, besifuna ukukhulisa ivolumu futhi senze kube umgubho nakakhulu namanxusa ethu amathathu omhlaba kanye nemicimbi ezimakethe eziningi. .”
U-Beirne uqhube wathi, “Sikhethe ukushutha umkhankaso wokusungula i-Cambus Cooperage ewumfanekiso wangemuva wamabhokisi amele isiko lobuciko elasuka emakhulwini eminyaka adlule, eceleni kwalaba bantu abathathu abasesitayeleni bejabulela i-Scotch ndawonye. Indlela ephelele yokubonisa ukuthi i-Scotch ipholile, futhi yenziwe ukuthi ijatshulelwe noma nini nanoma kuphi. "
Umkhankaso weLoveScotch ukhuthaza labo abakhetha ukuphuza, ukuthi bakwenze lokho ngokuzibophezela.
#LoveScotch kanye ne-#InternationalScotchDay.
