Kulandela ukutshalwa kwezimali kwabantu abayisikhombisa, isikhungo esisha sezivakashi e-East End of Glasgow simiselwe ukwenza i-Tennent's Lager's Wellpark Brewery indawo ehamba phambili yobhiya e-UK lapho ivulelwa umphakathi ngomhla ka-22 Novemba.
'Indaba ye-Tennent' iwutshalomali olulodwa olukhulu kakhulu inkampani elwenzile ekuvakasheni kwesivakashi senkampani yotshwala, manje esiziqhenya ngentuthuko eyizitezi ezi-3 ehlaba umxhwele endaweni yase-Duke Street.
Intuthuko enkulu ihlose ukuba indawo ekhanga kakhulu ubhiya wase-UK, kukhuphule kakhulu izinombolo zezivakashi zasendaweni nezamazwe ngamazwe e-East End yase-Glasgow. Indaba ye-Tennent izoba indawo okufanele ivakashelwe e-Scotland futhi ibeka ubhiya oyintandokazi yezwe enhliziyweni yezokuvakasha zase-Glasgow kanye nezifiso zedolobha zokukhula kwezivakashi ngo-2023.
Lokhu okuhlangenwe nakho okusha okugxilile kuzolandelela umlando wesitolo sotshwala esidala saseScotland, kusukela ngeminyaka yawo-1500s kuze kube namuhla. Ngokwakhela phezu kohambo olukhona kanye nesipiliyoni sokunambitha, Indaba Ye-Tennent izothatha izivakashi ngemuva kwezigcawu zikabhiya odumile, ihlanganise yonke into kusukela kumsuka wayo, ukukhiqizwa, ukuvela kwayo kanye nendlela yokuthela ipayinti enhle kakhulu.
Igxile endabeni kaHugh Tennent kanye notshwala bokuqala be-Tennent's Lager ngo-1885, eyachazwa amaphephandaba ngaleso sikhathi “njengephupho lohlanya”, isikhungo sezivakashi sizoba yikhaya lezinto zobuciko eziqoqwe kusukela ezinsukwini zokuqala zokuphiswa kwephisa e-Wellpark 1556 kuze kube namuhla.
Izithombe ezinyakazayo zokuthwebula ezithuthukiswe i-Glasgow School of Art, umsebenzi wobuciko omusha ovela kumdwebi we-graffiti u-Conzo Throb, izindaba zomuntu siqu ezivela ezizukulwaneni ze-alumni ka-Tennent nezinto zobuciko ezihehayo zezinsuku ezedlule zithatha izivakashi ohambweni oluyingqopha-mlando ngaphambi kokungena ohambweni lokuphisa utshwala.
Uhambo luphetha ngesipiliyoni sokunambitha esithuthukisiwe okuyikhaya lokufakwa kwakamuva kwe-Tennent's Tank Lager yezwe - okuphakela indawo yotshwala yamaphayinti amasha e-Tennent's asuka emathangeni ethusi ahlaba umxhwele agcwele uketshezi olungaxutshiwe oluqondile olusuka endaweni yokuphisa utshwala eqhele ngamamitha angamakhulu ambalwa kuphela.
Izivakashi zaseScotland njengamanje zisebenzisa u-£1 bhiliyoni minyaka yonke ngokudla neziphuzo, kanti ezokuvakasha zikabhiya zizofaka isandla ekukhuleni ngo-£1 bhiliyoni ngo-2030 njengoba kushiwo ku-Food Tourism Action Plan yaseScotland.
I-Neghbour Drygate Brewery, nayo ehlala endaweni yase-Wellpark, ibamba iqhaza elibalulekile eduze kwe-The Tennent's Story, ukuvakasha kwendawo yokuphuzela utshwala kanye ne-Tennent's Training Academy ekwenzeni iMpumalanga yedolobha ibe isizinda somsebenzi kanye nendawo yokugcina kabhiya.
U-Alan McGarrie, Umqondisi Womkhiqizo Weqembu le-Tennent's Lager, uthe: “Indaba ye-Tennent isenhliziyweni yomlando we-Glasgow, futhi ngalokhu kutshalwa kwezimali kwenkampani okubalulekile ekhaya lethu e-Wellpark, senza le ndaba iphile - inkulu futhi ibe ngcono kunangaphambili. sibe naso ngaphambili, njengoba sibonisa indawo yotshwala, ubhiya kanye nohlobo.
“Ngentshisekelo ekhula njalo endabeni kabhiya, kanye nokwenyuka kwezokuvakasha kukabhiya, sifuna ukunika abantu bendawo kanye nezivakashi kuleli dolobha ukuthi bangabheki nje indawo yokuphuza utshwala esebenzayo, kodwa umlando weNombolo yaseScotland. .1 ubhiya kanye nesithonjana samasiko okuyi-Tennent's Lager.
“Kube yinto emangalisayo ukubuka uguquko lwesikhungo sezivakashi kulezi zinyanga eziyi-7 ezedlule, okuzokwakhela phezu kohambo lwaseScotland oluthandwa kakhulu ngabaphisi botshwala futhi sesikhathele ukuvulela umphakathi iminyango ngoNovemba. Sibheke ngabomvu ukubuka umthelela nokukhula lokhu okuzoba nakho kwezokuvakasha hhayi eGlasgow kuphela, kodwa naseScotland yonkana.”
Umqondisi Wobuholi Besifunda se-VisitScotland uJim Clarkson uthe: “Izivakashi ziyaluthanda uhlobo lwe-Tennent ngomqondo ofanayo nemfudumalo yobuntu eziluthanda eGlasgow uqobo. Kuwufanelekela kahle ulwazi lwezokuvakasha edolobheni, futhi ngijabulile ngalokhu kutshalwa kwezimali okuzoba nomthelela ezifisweni zeGlasgow zokuthola izivakashi eziyisigidi ngo-2023.
“Lesi isikhathi esijabulisayo sokwenza utshwala baseScottish nesidingo esikhulayo somhlaba wonke sezinhlobonhlobo nekhwalithi yobhiya enkulu kunangaphambili. Ubhiya wase-Scottish ukhanga cishe ingxenye yesine yezivakashi ezivakashela e-Scotland futhi lokhu kutshalwa kwezimali kubonisa ukuzibophezela kwangempela ekuthuthukiseni amagugu okuphisa e-Scotland.
"Ezokuvakasha zingaphezu kokuhlangenwe nakho kwamaholide - zibalulekile ekusimamiseni imiphakathi kulo lonke elaseScotland ngokungenisa imali, ukudala amathuba emisebenzi kanye nokugqugquzela izinguquko emphakathini."
Ikhansela uDavid McDonald, onguSihlalo weGlasgow Life kanye nePhini likaMholi woMkhandlu weDolobha laseGlasgow, uthe: “Uma sifuna ukufeza inhloso yethu yokuheha abavakashi abengeziwe abayisigidi ngo-2023 kubalulekile ukuthi siqhubeke nokuxoxa izindaba zaseGlasgow emhlabeni futhi kukhona ambalwa angcono kune-The Tennent's Story, ecishe ibe yindala njengedolobha ngokwalo.
“Sigxile ekukhangiseni iGlasgow njengedolobha elihamba phambili emhlabeni jikelele; eyodwa eyamukelayo futhi enempilo enomlando ocebile wamasiko, umkhakha ochumayo wokudla neziphuzo kanye nesipiliyoni esingenakuqhathaniswa nesivakashi. Ukutshalwa kwezimali kukaTennent kulokhu kukhanga okusha kukhombisa ngokunamandla isifiso sethu futhi ngokungangabazeki kuzothuthukisa umnotho wezokuvakasha waseGlasgow eminyakeni ezayo.”
