I-Global Hotel Alliance enekomkhulu le-UAE, umfelandawonye omkhulu kunawo wonke emhlabeni wamahhotela azimele, ibike ukusebenza okumangalisayo kwezinyanga eziyisishiyagalolunye okudlule izibikezelo zayo ezinethemba elikhulu, ngemali engenayo etholwe ngamalungu ayizigidi ezingama-22 ohlelo lwayo lokwethembeka lwe-GHA DISCOVERY yase-US. AmaRandi ayizigidi ezingama-900, akhuphuke ngo-68% ngo-2021 futhi afinyelela ku-84% wamazinga angaphambi kobhubhane (2019) ngendlela efanayo.
Inhlanganisela yamazinga aphezulu amaphakathi kanye nokwenyuka okungu-20% kobude obumaphakathi obuphakathi emhlabeni kusukela ngoJanuwari kuya kuSepthemba uma kuqhathaniswa nesikhathi esifanayo ngo-2021, okugqugquzelwa ukukhuphuka kwesidingo sohambo lokungcebeleka olwethulwa, kube nomthelela ekwenyukeni komsebenzi.
Amazwe amathathu aphezulu okuhlala kwamalungu e-GHA DISCOVERY ngaleso sikhathi kwakuyizindawo zokungcebeleka eziqinile: okuyiMaldives, Thailand kanye ne-UAE, kanti amadolobha ahanjelwa kakhulu yi-Dubai futhi (okunye ukukhula okungu-48% kokuhlala ngo-2021), kulandelwe. yiSingapore kanye neBangkok.
Izimpawu ezibonakala kakhulu zokubuya kohambo lwangemva kobhubhane zibikwe ePhuket naseBangkok, eThailand ngokukhula okungama-535% kanye no-345% emalini engenayo ngokulandelana uma kuqhathaniswa no-2021, kulandelwa i-Honolulu, iHawaii ngama-305% kanye neLondon, UK, ngokukhula okungama-300%. . Ngaphandle kokuphazamiseka okuqhubekayo kokuhamba ngendiza kanye nomthelela wemikhawulo ehlobene nobhubhane, ngaphezu kwama-60% wemali engenayo ye-GHA DISCOVERY ivela ngokuhlala kwamanye amazwe, kanti le ngxenye ikhula kakhulu ezinyangeni zasehlobo. Noma kunjalo, ukuhlala kwasekhaya kwahlala kubaluleke kakhulu kwezinye izimakethe, kungaba ngenxa yemikhawulo yokuhamba noma ukuqhubeka nomdlandla wokuhlala, futhi ngaphezu kuka-90% wezindleko zamalungu aseShayina kanye nama-88% okusetshenziswa kwamalungu aseNdiya emazweni akuwo. Ngokuphambene, abahambi bamazwe ngamazwe abasebenzisa imali enkulu kakhulu bavela e-USA (US$76 million), UK (US$71m) naseJalimane (US$60m), abamele ngaphezu kwekota yesamba semali engenayo.
Ukucatshangelwa kabusha kohlelo lokwethembeka lwe-GHA DISCOVERY, olwaqalwa ngoDisemba 2021, olwethula uhlobo lwemali lwemiklomelo yedijithali yokuqala yomkhakha, i-DISCOVERY DOLLARS (D$), esebenzisekayo uma uhlala kunoma iyiphi indawo yohlobo lwehhotela le-GHA, nakho kunqwabelene nemali engenayo. Kusukela ngoJanuwari kuya kuSepthemba, i-GHA ikhiphe u-D$55 wezigidi zemiklomelo (inani elifanayo nge-US$) kumalungu, angayisebenzisela ukukhokhela indawo yokuhlala kunoma iyiphi indawo ye-GHA emhlabeni wonke, iqhubekisele phambili nokushayela ukubhuka okuphindaphindiwe.
“Ukusebenza kwethu kuka-2022 kuze kube manje kudlule konke ebesikulindele, akugcini nje ngokukhombisa ukukhanga okuhlala njalo, njengoba kubuya kulo bhubhane, kodwa impumelelo yesu lethu lokukhula, elisekelwe ukuvuselelwa kwe-GHA DISCOVERY kanye nokwengezwa kwabalingani abasha bohlobo lwamahhotela umfelandawonye wethu,” kusho isikhulu se-GHA uChris Hartley.
“Njengoba ukukhishwa kwe-D$ kunikeza impinda futhi imikhiqizo ehlukahlukene ihlala ithuthuka kakhulu, siletha imithombo emisha yemali engenayo ezinkampanini zethu zamahhotela. Ngokuvamile, lokhu kukhululwa kusetshenziswa njengengxenye yenkokhelo yesamba sebhili yesivakashi, futhi sezizonke imikhiqizo yethu ibona imbuyiselo eyisilinganiso sezikhathi ezingu-17 kutshalomali oluvela ohlelweni olusha, ukuphakama okungu-21% uma kuqhathaniswa ne-ROI eyalethwa inguqulo yangaphambili yokwethembeka kwethu. uhlelo”, uyanezela.
Isizini samaholide ehlobo lango-2022 bekungomunye umshayeli wokusebenza, kanti u-Agasti efakazele inyanga yesibili enamandla kakhulu yomfelandawonye, iletha imali engenayo engaphansi kwerekhodi likaMashi 2019.
Okwengeza umthelela wokuphindaphinda, i-NH Group enekomkhulu laseMadrid ijoyine i-GHA ngoJuni, iletha namahhotela angaphezu kuka-350 namalungu ohlelo lokwethembeka ayizigidi eziyishumi. Isamba sokuhlala kwamalungu e-GHA DISCOVERY sikhuphuke ngo-10% ku-Q74 3 uma kuqhathaniswa nesikhathi esifanayo ngo-2022. Amazwe okuyiwa kuwo aziwa kakhulu ngohambo lwehlobo olunqamula imingcele kwakuyi-Spain, US, Germany, Italy neThailand.
U-Hartley uphethe ngokuthi: “Njengoba ukuvakasha kwezokungcebeleka kukhuphukela ku-Q4, ukuhamba kwebhizinisi kuya ngokuya kukhuphuka, okufakazelwa emalini engenayo evela kuma-akhawunti ethu amakhulu ezinkampani ezibuyela ku-81% wamazinga ka-2019 ekupheleni kwe-Q3, futhi njengoba kuzosakazwa i-D$ eyengeziwe, siyaqiniseka ngombono omuhle wonyaka ogcwele ka-2022 futhi sibheke ku-2023.
