Ukwehla okubonakalayo kwemali engenayo yamahhotela yomhlaba kanye nokusebenza kwenzuzo okuvezwe ngo-Mashi idatha, kwaqhubeka nokuwa kwayo mahhala ngo-Ephreli, okwaphawulwa ukwehla okumangazayo konyaka nonyaka kuyo yonke imikhakha yokusebenza. Igebe elikhulayo ekuqhathaniseni i-YOY lisikisela ukuthi isilinganiso sokusebenza senyanga nenyanga singathembeka kakhulu ekulandeleleni ukubuyela emuva ngesikhathi Covid-19 era, izimpawu zazo eziphuma kancane kancane eChina futhi eziphakamisa ukuthi amanye amaphakethe omhlaba aphume enyangeni kusukela ekugcineni.
Njengoba amacala omhlaba we-COVID-19 aqhubeka nokukhuphuka, imboni yezokuvakasha ithwala ubunzima obukhulu, ikakhulukazi uma ubheka emuva ngo-Ephreli, inyanga lapho amahhotela amaningi ahlala evinjelwe izivakashi, noma ngabe zazingawabhukhi ngamandla amakamelo.
Izifunda eziningi kanye namadolobha omhlaba ahlala kumodi yokuvala, okube nomthelela omubi ezinombolweni zokusebenza. Inzuzo ephelele yokusebenza ngekamelo ngalinye elitholakalayo (i-GOPPAR) kulindeleke ukuthi ibone amaphesenti amathathu we-YOY amaphesenti ehla ezifundeni: i-US (yehle ngo-122.8%), i-Europe (yehla ngo-131.9%), i-Asia-Pacific (yehla ngo-124.1%), i-Middle East (yehla ngo-115.3%) .
Izinombolo kwakuwumkhuba owaqala eChina ngoFebhuwari, ngemuva kokuvalwa ngasekupheleni kukaJanuwari Wuhan, futhi zadluliselwa phambili njengesifo esithathelwanayo embulungeni yonke, zingakhombisi ukuyeka.
Isimo Se-US
Yize abaningi manje, kufaka phakathi noMongameli uDonald Trump, bevuma ukuthi amazwe avulwe kabusha, u-Ephreli wayeyinyanga yokukhiya. Ukuhlala kwakucatshangwa ukuthi kwakushubile futhi kwahlanganiswa nokwehla okucishe kube ngu-50% kwe-YOY kusilinganiso segumbi, kwaholela ekwehleni kwe-95.2% YOY ku-RevPAR. Ukwehla okungaphezulu kwemali engenayo yamakamelo, kuhlanganiswe nenzuzo eyi-zero ye-F & B, kuholele ekutheni imali engenayo ephelele (TRevPAR) yehle ngama-95% YOY.
U-Ephreli wayeyinyanga enesihluku ikakhulukazi eNew York, okuyisizinda somqedazwe we-COVID-19 e-US Deaths kusukela kulesisifo esasicasulwe ngenyanga; izindaba ezinhle ukuthi amacala amasha ancipha ngasekupheleni kwengxenye yenyanga, indlela eyaqhubeka ngoMeyi. Amahhotela aseNew York City abone i-GOPPAR iwela ku- $ -50.60, ukwehla okungu-145.7% ngesikhathi esifanayo ngonyaka odlule.
Ngokusho kwe-American Hotel & Lodging Association, amanye amakamelo amahhotela angama-70% abengenalutho kulo lonke elase-US kusukela ngoMeyi 20; lokhu ngaphezu kwezinkulungwane zamahhotela kuvalwe ngokuphelele. Kumahhotela ahlala avulekile, ama-opharetha anciphise kakhulu ukusebenza ngokuvala phansi ikamelo lezivakashi nezindawo zokuhlangana nokumisa ukusebenza kwezitolo ze-F & B. Ngenkathi izindleko eziningi eziguquguqukayo zisusiwe, ezinye izindleko ezingaguquki zihlala zingathintwa ukuguquguquka kokuhlala noma ukuthengisa. Njengomphumela wokusebenza okubuyiselwe emuva, izindleko eziphelele ngaphezulu kwehle ngama-66.6% YOY, ngenkathi izindleko zomsebenzi zizonke zehla ngama-73.5% YOY. Zonke izindleko ezingasatshalalwanga beziphansi kwamaphesenti amadijithi amabili YOY.
Ukonga izindleko, noma kunjalo, akuzange kubangele inzuzo. Ngenyanga yesibili elandelanayo, i-GOPPAR iphenduke yaba ngu- $ -26.34, ukwehla okungu-122.8% YOY no-107% kukhulu kunoMashi.
Izinkomba Zenzuzo Nelahleko - Yonke i-US (nge-USD)
| I-KPI | Ephreli 2020 v. Ephreli 2019 | I-YTD 2020 v. YTD 2019 |
| UKUVUSELELWA | -95.2% kuya ku- $ 8.81 | -42.8% kuya ku- $ 97.43 |
| I-TRevPAR | -95.0% kuya ku- $ 14.40 | -41.3% kuya ku- $ 159.32 |
| Inkokhelo PAR | -73.5% kuya ku- $ 25.54 | -22.7% kuya ku- $ 74.28 |
| I-GOPPAR | -122.8% kuye ku- $ -26.34 | -67.7% kuya ku- $ 32.62 |
Isimo SaseYurophu
Njenge-US, iYurophu yayingene shi kwezobomvu ngo-Ephreli. Eqinisweni, izinombolo zazifana ngokumangazayo. Ngesibonakaliso esifanele, amacala amasha we-COVID-19 kubikwa ukuthi awela ezihlokweni zaseYurophu njengoba i-European Union isilungele ukuvula izivakashi. (Imboni yezokuvakasha yaseYurophu ibanga cishe u-10% wakho konke ukukhishwa kwezomnotho kwe-EU.) Kepha lokho kuyenzeka ngokuhamba kwesikhathi kuleli hlobo futhi akunamthelela omncane kwimininingwane ka-Ephreli, lapho amazwe ayesalokhu evaliwe.
Ukuhlala okungaphansi kwe-10% kanye ne-43% YOY yesilinganiso kuholele ekwehleni kwe-95.4% YOY ku-RevPAR. I-TRevPAR icishiwe ku-93.2% YOY phakathi kwendlala yemali engenayo ehlanganisiwe nokungabikho kokuthengiswa kwamagumbi.
Yize izindleko eziphezulu ngaphezulu zehla ngama-59% YOY enyangeni, kuhambisana nokwehla okungama-70.2% kwezindleko zabasebenzi, inani elincomekayo lemali elahlekile liholele ekwehleni nge-131.9% YOY ku-GOPPAR kuya ku- € -17.80, inyanga yesibili elandelanayo yeGOPPAR engeyinhle futhi ukwanda ngo-113% kukaMashi.
Izinkomba Zenzuzo Nokulahlekelwa - Ingqikithi Yurophu (nge-EUR)
| I-KPI | Ephreli 2020 v. Ephreli 2019 | I-YTD 2020 v. YTD 2019 |
| UKUVUSELELWA | -95.4% kuya ku- € 5.31 | -41.8% kuya ku- € 58.39 |
| I-TRevPAR | -93.2% kuya ku- € 11.51 | -39.3% kuya ku- € 92.65 |
| Inkokhelo PAR | -70.2% kuya ku- € 16.35 | -22.4% kuya ku- € 41.67 |
| I-GOPPAR | -131.9% kuya ku- € 17.80 | -74.1% kuya ku- € 11.26 |
Ngibheke eMpumalanga ku-APAC
Ngenkathi izinombolo eziphelele zase-Asia-Pacific zihlala zicindezelekile ngo-Ephreli, eChina, kwavela amanye amahlumela ethemba.
I-APAC iyonke ibinendaba yokuhlala eqinile ngokuqhathaniswa nezinye izifunda, efinyelela kuma-20% ngenyanga. Noma kunjalo, i-RevPAR ibiphansi ngo-83.8% YOY, njengoba isilinganiso samakamelo besingaphansi kwe-39% YOY.
I-TRevPAR nayo ihlupheke, yehla ngama-83.3% YOY phakathi kokulahleka okukhulu kwe-YOY ekudleni naseziphuzweni, kanye nemali engenayo evuselelayo. Ukubheka imali engenayo ye-F & B kuveza ukwehla okuqondakalayo okushayayo, okushaya u- $ 7.85 ngekamelo ngalinye elitholakalayo ngo-Ephreli, kwehle ngama-86% kusuka ngoJanuwari.
Indaba yezindleko zase-Asia-Pacific yayifana nezinye izifunda zomhlaba. Izindleko eziphezulu ngaphezulu beziphansi ngama-51.3% YOY, ngenkathi izindleko zabasebenzi zehle ngama-49.5%. Izindleko zokusetshenziswa beziphansi ngama-54% YOY, umphumela wamandla amakhulu akumele asetshenziswe.
I-GOPPAR yenyanga yehle ngo-124.1% kuya ku- $ -13.92, cishe ama- $ 3 amabi kakhulu kunangoMashi.
Yize i-Asia-Pacific isiyonke ikhonjiswe ngezinombolo ezikhomba isikhathi, iChina, ngenkathi isesimweni soporific, ikhuphukela phezulu. Ngenyanga yesibili elandelanayo, ukuhlala kukhuphukile, kukhuphuke ngamaphesenti ayi-10 ngaphezulu kukaMashi (yize kusese phansi ngamaphesenti angama-44.5 amaphuzu YOY).
Kuwo wonke amabhodi, izinkomba zokusebenza ezibalulekile zibone ukuthuthuka okwandayo, kufaka phakathi i-TRevPAR, ekhombise ukuthuthuka okungu-73% ngoMashi kuya ku- $ 30.29.
I-GOPPAR, okwamanje, inciphisa kancane indlela yayo ebuyela kokuhle. Ngemuva kukaJanuwari owabona i-GOPPAR ku- $ 20.70, yajika yaba yimbi ezinyangeni ezalandela, kwaqala ngo- $ -28.31 ngoFebhuwari. Kodwa-ke, inyanga ngayinye elandelayo ithuthukile, ngo-Ephreli GOPPAR ungene ku- $ -2.57- wehle ngo-106.2% YOY, kepha ukwanda ngama-90% kusuka ku-GOPPAR yangoFebhuwari kwathi ama-75% angcono kunesamba sikaMashi.
Izinkomba Zenzuzo Nokulahlekelwa - Ingqikithi ye-APAC (nge-USD)
| I-KPI | Ephreli 2020 v. Ephreli 2019 | I-YTD 2020 v. YTD 2019 |
| UKUVUSELELWA | -83.8% kuya ku- $ 16.17 | -57.1% kuya ku- $ 41.31 |
| I-TRevPAR | -83.3% kuya ku- $ 27.35 | -55.1% kuya ku- $ 73.97 |
| Inkokhelo PAR | -49.5% kuya ku- $ 23.99 | -27.6% kuya ku- $ 34.50 |
| I-GOPPAR | -124.1% kuye ku- $ -13.92 | -91.3% kuya ku- $ 5.01 |
IMiddle East Malaise
IMiddle East yayingenayo inhlanhla enjalo yokubalekela izinhlungu zenzuzo ngo-Ephreli. Ngenkathi ukuhlala kufinyelela cishe kuma-20% enyangeni, isilinganiso esilinganisiwe besisesehle ngama-32.8%, okuholele ekutheni i-RevPAR yehle ngama-83% YOY. I-TRevPAR ibiphansi ngama-85.4% YOY, kanti i-GOPPAR ibiphansi ngo-115.3% YOY.
IRamadan (Ephreli 23-Meyi 23) ayikaze ithuthukise ukusebenza kwamahhotela, njengoba ukwehla okuncane phakathi nenyanga engcwele kwaholela ekwandeni kwezifo.
Khonamanjalo, isithombe esibi kakhulu sivela eDubai, lapho ucwaningo lwakamuva olwenziwe yiDubai Chamber of Commerce luveze ukuthi ama-70% amabhizinisi akulezi zimali kulindeleke ukuthi avale ezinyangeni eziyisithupha ezizayo. I-Dubai ingenye yezomnotho ehlukahlukene kakhulu eGulf kanye ne-hyper ethembele kumadola wokuhamba nezokuvakasha. Kulolu cwaningo, ezinye izinkampani ezingama-74% zezokuvakasha nezokuvakasha zithi zilindele ukuvala ngenyanga ezayo kuphela.
Ngo-Ephreli, iDubai yabona ukwehla kwayo kwe-GOPPAR kuya ku- $ -31.29, ukwehla nge-122% ngesikhathi esifanayo ngonyaka owedlule.
Izinkomba Zenzuzo Nokulahlekelwa - Ingqikithi YaseMpumalanga Ephakathi (nge-USD)
| I-KPI | Ephreli 2020 v. Ephreli 2019 | I-YTD 2020 v. YTD 2019 |
| UKUVUSELELWA | -83.0% kuya ku- $ 22.97 | -39.7% kuya ku- $ 77.44 |
| I-TRevPAR | -85.4% kuya ku- $ 34.28 | -40.1% kuya ku- $ 133.23 |
| Inkokhelo PAR | -52.3% kuya ku- $ 28.57 | -22.7% kuya ku- $ 45.84 |
| I-GOPPAR | -115.3% kuye ku- $ -14.62 | -57.9% kuya ku- $ 36.83 |
Outlook
Kuleli qophelo, cishe izinyanga ezine ubhadane, umthelela omubi nosabalele we-COVID-19 manje usuyabonakala. Ngakho-ke, kucishe kususwe isidingo sokulinganiswa kokusebenza konyaka. Ukuthuthuka kuzolinganiswa ngezinyathelo zezingane, kuveze icala elicacile lokuqhathanisa inyanga nenyanga, njengoba imboni yamahhotela yomhlaba wonke ibukeka izakha, ivula ihhotela elilodwa ngasikhathi.
Akukodwa kulo mzamo. Ngenkathi kulindeleke ukuthi izimakethe eziqhubekele ezimakethe zigcizelele isidingo sokungcebeleka sesikhathi esiseduze, ukubuyiswa kokuphakanyiswa komoya kuzoba ngukhiye ekululameni komkhakha wamahhotela emhlabeni jikelele. Umbuzo we - “Uma uyivula, ingabe bazofika?” - ulenga esilinganisweni.
#ukwakha kabusha
