LUSHAN, China - I-2011 China (International) I-Urban Development Cooperation and Tourism Destination Brand Marketing Summit yabanjelwe e-Sanya, esifundazweni sase-Hainan, kusukela ngoNovemba 19-22, 2011. Lona umhlangano waminyaka yonke omkhulu wokuqala ohlanganisa abakhangisi emkhakheni wezokuvakasha kusukela ngaphakathi nangaphandle kweChina. Umcimbi ubusingathwe ngokuhlanganyela yi-China Association of National Advertisers – Tourism Advertisers Branch, i-Hainan Tourism Development Commission, kanye nohulumeni kamasipala wase-Sanya.
Ababekhona kubalwa noGu Xiulian, iPhini likaSihlalo wekomidi elimile le-10th National People's Congress of China; U-Zheng Silin, iPhini likaSihlalo weKomidi Lezindaba Zangaphandle le-National People's Congress; kanye nabamele i-China National Tourism Administration kanye nabasuka ezindaweni zokuvakasha ezidumile emhlabeni wonke ezihlanganisa i-Seychelles, iTurkey, neMexico. UCui Feng, iPhini likaMqondisi womdidiyeli we-Lushan Scenic and Historic Interest Administration Bureau kanye noMphathi-Jikelele weLushan Tourism Development naye ubekhona. I-Mt. Lushan iqokwe kulo mcimbi njengomunye wezindawo ezinhle eziwine izindondo.
Le ngqungquthela ibibanjwe ngaphansi kwesibhengezo esithi “Cabanga ‘luhlaza’ uma kukhulunywa ngezokuvakasha – indlela yokuzuza elaseShayina kanye nomhlaba wonke.” Abahambele umcimbi bahlole imibono yokuthuthukisa ezokuvakasha zasemadolobheni esikhathini esisha kanye nokuthi amadolobha angaba kanjani umshayeli omkhulu ekukhuleni kwesikhathi esizayo kwemboni yezokuvakasha yomhlaba wonke. Baphinde baxoxisana ngokuthi zingacatshangelwa kanjani izidingo ezihlukile zendawo ngayinye yohambo, emzamweni wokuthuthukisa izinga lezindawo zokuhlala zezivakashi emadolobheni ahlukene, ukwakha izinhlobo zezokuvakasha ezihlukene, nokufinyelela ukuvumelana okusha ngenkathi kuvulwa isahluko esisha mayelana nokuthuthukiswa kwezindawo zokuhlala. ezokuvakasha zasemadolobheni.
Kulo mcimbi, isifunda se-Mt. Lushan scenic saqashelwa ngokusemthethweni njengendawo yokuvakasha, kanye nokuthola indondo yegolide yabakhangisi bezokuvakasha baseChina, okuqhubeka nokweseka isimo samazwe ngamazwe sesifunda njengendawo yamasiko eGugu Lomhlaba, i-World Geopark kanye nenye. yezifunda ezimbalwa zaseShayina ezikalwe nge-quintuple A. I-Mt. Lushan futhi inomlando omude wamasiko nengokomoya, ngaphezu kwemithombo yokuvakasha yemvelo eminingi neyingqayizivele. Umphathi Jikelele uCui Feng unikeze inkulumo eyisihluthulelo enesihloko esithi “Mt. I-Lushan: Intaba Enkulu Ebalulekile Kumuntu” emhlanganweni. Wachaza kabanzi ngobuhle beNtaba iLushan njengendawo okuyiwa kuyo. Ngaphandle kwesethulo esifushane, ukhulume nangezinsiza zale ndawo kanye namathuba entuthuko. Inkulumo yamukelwe ngehlombe elikhulu cishe yizo zonke izihambeli ezingu-300, eziningi zazo ezathi kamuva zengeza ukuthi inkulumo kaCui ibanike ukuqonda okusha kwesifunda. Baphinde bazwakalisa ukwazisa kwabo kanye nokuncoma isithunzi esihlonishwa kakhulu seNtaba iLushan, hhayi eShayina kuphela kodwa nasemhlabeni jikelele.
Ngesikhathi senhlolokhono eyenziwe ifeng.com, u-Cui uphinde wagcizelela ukuthi yini eyenza iNtaba iLushan ihluke futhi ikhetheke, ngaphezu kokuphawula mayelana namamodeli ale ndawo okuthengisa nokusebenza, okusukile kuhulumeni aqondiswe kulawo aqhutshwa yimakethe. I-Sina.com kanye neziteshi eziningi ze-TV ezinkulu nazo zikhulume ngomcimbi.
Le ngqungquthela iyisinyathelo esikhulu seNtaba iLushan ekusunguleni nasekukhuthazeni kokubili ezokuvakasha kanye nenani lezentengiselwano njengendawo yamazwe ngamazwe.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- They also discussed how to take into account the unique demands of each travel destination, in an effort to improve the quality of accommodations for visitors to different cities, build differentiated tourism brands, and reach a new consensus while opening a new chapter on the development of urban tourism.
- Attendees explored ideas for developing urban tourism in the new age and on how cities could be the major driver for the future growth of the global tourism industry.
- Lushan unique and special, in addition to commenting on the area’s marketing and operation models, both of which have shifted from government directed to market driven ones.
