I-Hard Rock International imemezele ukuqhubeka kokubambisana kwayo ne-The Mercury Phoenix Trust, inhlangano esiza abantulayo yase-UK eyakhiwe njengesikhumbuzo sikaFreddie Mercury ngamalungu eqembu leNdlovukazi uBrian May noRoger Taylor kanye nomphathi wabo uJim Beach ukusekela impi yomhlaba wonke yokulwa ne-HIV/AIDS, lokho ihlanganisa uchungechunge lwezinhlelo zokusebenzisana ezenzeka kusukela ngoJuni kuya kuDisemba 2019. Njengoba i-Mercury Phoenix Trust ihlanganisa uthando luka-Freddie Mercury lomculo nenjongo yomphakathi, kanjalo ne-Hard Rock. Indawo yokudlela nezokungcebeleka eyisakhiwo sodumo yasungulwa eziqubulweni ezithi, “Thanda Bonke - Khonza Bonke,” “Zinike Isikhathi Sokuba Nomusa,” “Save the Planet” kanye nethi “All is One,” futhi ihlonipha ukuzibophezela kwayo ekukhonzeni abantu neplanethi. ngokusebenzisana kwayo ne-The Mercury Phoenix Trust.
Njengengxenye yobambiswano, i-Hard Rock Heals Foundation - ingalo yokupha ye-Hard Rock - izonikela ngengxenye yemali etholwe ekwenziweni okusebenzisana nenkampani kanye nokuthengiswayo okuphefumulelwe kukaFreddie Mercury okufana namateyi aqoqwayo nezikhwama zokugqoka ku-Mercury Phoenix Trust ukweseka le mpi. ngokumelene ne-HIV/AIDS.
“I-Mercury Phoenix Trust ibinguzakwethu ohlonishwayo we-Hard Rock's cishe iminyaka eyishumi, futhi sijabule ngokuqhubeka nokusebenzisana ngo-2019 siqala ngeqoqo elijabulisayo lokuthengiswayo okuhlangene kwethulwa ngoJuni ngeNyanga Yokuziqhenya ngemali ezuzisa isisekelo, ” kusho u-Edward Deutscher, iPhini Likamongameli Omkhulu Wezokuthengisa kanye ne-eCommerce kwaHard Rock International. “Iqoqo lethu lezimpahla ezithengiswayo ze-Pride ligqugquzelwe uFreddie Mercury futhi linikeza ithuba eliyingqayizivele lokugubha ukulingana nokuqwashisa ngezimali ze-The Mercury Phoenix Trust, kuyilapho lamukela i-Hard Rock's All is One mantra eceleni komphakathi we-LGBTQ+.”
Ukuhlonipha u-Freddie Mercury no-Queen, izindawo ze-Hard Rock Cafe ezizungeze i-US zizosingatha ama-accessories ahlukahlukene anetimu ye-Queen kusukela ngoJulayi kuya ku-Agasti ekubungazeni ukuvakasha okuthengisiwe kweNdlovukazi + u-Adam Lambert okwenzeka eNyakatho Melika kuleli hlobo.
“Ukwesekwa okuqhubekayo kwe-Hard Rock emkhankasweni we-Mercury Phoenix Trust kube usizo olukhulu, futhi siyalwazisa ubudlelwano obuqhubekayo nokuqina unyaka nonyaka phakathi komkhiqizo wabo odumile nesisekelo sethu,” kusho umphathiswa we-Mercury Phoenix Trust kanye nomphathi weQueen, uJim Beach.
Njengozakwethu othembekile kusukela ngo-2013, i-Hard Rock Heals Foundation inikele ngemali ephuma ku-Freddie yaminyaka yonke yokugubha Usuku ku-Mercury Phoenix Trust. Kulo nyaka, i-Hard Rock izoqhubekisela phambili ukusekelwa kwayo kwesisekelo ngokunweba isiko laminyaka yonke ku-Freddie Iviki Lonke - umgubho wesonto lonke, wokuqongelela imali owenziwa kulo Septhemba. Abalandeli bazokwazi ukuhlanganyela ku-Freddie emigubhweni Yeviki ezindaweni ze-Hard Rock emhlabeni jikelele futhi basekele i-Mercury Phoenix Trust ngokuthenga amaphinikhodi e-Freddie Mercury enguqulo ekhawulelwe kanye namadevu athandwayo a-Freddie-inspired.
