I-Hawaii Tourism Authority (HTA) inikeze inkontileka yeminyaka emibili yokufundisa izivakashi kanye nokuphathwa komkhiqizo kanye nezinsizakalo zokumaketha eYurophu.
Inkontileka yaklonyeliswa kwa-Emotive Travel Marketing Ltd., ezosebenza njengengxenye ye-Global Marketing Team ye-HTA njenge-Hawaii Tourism Europe. Imizamo yamaqhinga izofundisa izivakashi zaseYurophu ngokuhamba kahle nangenhlonipho kuyilapho isekela imiphakathi nomnotho waseHawaii. Kuzogxilwa futhi ekushayeleni imali yezivakashi emabhizinisini azinze eHawaii, okuhlanganisa nokusekela amabhizinisi endawo, imikhosi kanye nemicimbi; ukuthenga imikhiqizo yezolimo etshalwe eHawaii; kanye nokuphromotha imikhiqizo eyenziwe e-Hawaii emakethe ngokubambisana ne-HTA, uMnyango Wezamabhizinisi, Ukuthuthukiswa Komnotho Nezokuvakasha (DBEDT) wesifundazwe, kanye nemboni ezimele.
Umsebenzi we-HTA emakethe yaseYurophu waqala ngo-1998 lapho inhlangano isungulwa. Ngenxa yobhadane lomhlaba wonke lwe-COVID-19, i-HTA yaqeda inkontileka yayo yase-Europe ngo-2020 lapho ezokuvakasha zazima kancane. Ngo-2019, izivakashi ezisuka eYurophu zasebenzisa amaRandi ayizigidi ezingama-268.1, zenza amaRandi ayizigidi ezingama-31.29 emalini yentela yezwe (ngokuqondile, ngokungaqondile nangokuyengelwa) yaseHawaii.
Isinqumo sokuphinde sigxile e-Europe sisekelwe embonweni ovela eqenjini lobuholi be-HTA kanye nabalingani bemboni yaseHawaii, kanye nedatha evela ku-Tourism Economics Marketing Allocation Platform, ehlanganisa ulwazi futhi inikeze izincomo ngokusekelwe embuyekezweni engenzeka, izindleko zemakethe, ubungozi bemakethe, kanye izithiyo.
Inkontileka entsha izoqala ngoJanuwari 1, 2024, futhi izophela ngoDisemba 31, 2025, futhi i-HTA inenketho yokwelula iminyaka emithathu eyengeziwe noma izingxenye zayo. Imigomo yenkontileka, imibandela, namanani akhonjelwe ezingxoxweni zokugcina ne-HTA kanye nokutholakala kwezimali.
