Uhlelo Lokusebenza Lwezokuvakasha eHawaii lweKauai

1. Yiziphi izinhlelo zokumaketha kwezokuvakasha zikaKauai eminyakeni emithathu ezayo?
2. Izinsizakusebenza namasiko kungakuthuthukisa kanjani kokubili okuhlangenwe nakho kwezivakashi nabahlali besiqhingi.
3. Kungani “Shop Local” kwanelisa izivakashi kanye nomnotho wasesiqhingini.

---

Ingxenye yombono wamasu weHawaii Tourism Authority (HTA) kanye nemizamo eqhubekayo yokuphatha ezokuvakasha ngendlela enesibopho futhi evuselelayo ifaka ama-Destination Management Action Plans (DMAPs). Esiqhingini saseKauai, lolu hlelo lwakhiwa izakhamizi zesiqhingi, futhi ngokubambisana ne-County of Kauai neKauai Visitors Bureau. Isebenza njengomhlahlandlela wokwakha kabusha, ukuchaza kabusha nokusetha kabusha umkhombandlela wezokuvakasha eGarden Island futhi ikhomba izindawo ezinesidingo kanye nezisombululo zokuthuthukisa ikhwalithi yempilo yabahlali nokwenza ngcono isipiliyoni sezivakashi.

I-HTA isimemezele ukushicilelwa kwe- 2021-2023 I-Kauai Destination Management Plan Action Plan (DMAP). Lolu hlelo lugxile ezenzweni ezibalulekile umphakathi, imboni yezivakashi neminye imikhakha ezibona zidingeka esikhathini esiyiminyaka emithathu. Lezi zenzo zihlelwe yizinsika ezine zokuxhumana zoHlelo Lokuhlelwa Kwamasu lwe-HTA - Izinsiza Zemvelo, Amasiko WaseHawaii, Umphakathi Nokumaketha Kwezimpawu:

Ukuhlonishwa Kwemithombo Yemvelo Namasiko

• Imizamo yenqubomgomo yokugxila ekuziphatheni okufanelekile okuzofaka inani kuzo zombili izivakashi nezakhamizi ngemithombo yemvelo namasiko (malama aina).

• Ukusebenzisana noMnyango Wezomhlaba Nemithombo Yezemvelo WaseHawaii ukuze wakhe futhi usebenzise izinqubomgomo zokwandisa imizamo yokuqapha nokuphoqelela.

Isiko LaseHawaii

• Tshala imali ezinhlelweni zamasiko aseHawaii bese ukhomba imithombo yezimali ethuthukisa ulwazi lwesivakashi futhi ixhumanise ezokuvakasha kanye nemiphakathi.

Community

• Izinqubomgomo ezigxile ezikhuluma ngokweqile ngokulawula abantu ngenkathi baseKauai.

• Khuthaza ukugibela okuluhlaza okunomthelela ophansi ukwenza ngcono isipiliyoni sezivakashi, ukunciphisa isiminyaminya esiqhingini, ukukhulisa amathuba amabhizinisi amancane, nokuhlangabezana nezinhloso zesimo sezulu.

• Khulisa imizamo yokuxhumana, ukuzibandakanya nokufinyelela emphakathini, izimboni zezivakashi neminye imikhakha.

I-Brand Marketing

• Thuthukisa izinto zokufundisa izivakashi nezakhamizi ezintsha ukuba zihloniphe amasiko endawo.

• Thuthukisa "Thenga Indawo" kubavakashi nakubantu abahlala khona.

• Sekela ukwehlukaniswa kweminye imikhakha.

Lezi zenzo zenziwa yikomidi eliqondisa iKauai, eliqukethe izakhamizi zaseKauai ezimele imiphakathi ezihlala kuyo, kanye nemboni yezivakashi, imikhakha eyehlukene yamabhizinisi nezinhlangano ezingenzi nzuzo. Abamele abavela esifundeni saseKauai, i-HTA, kanye neKauai Visitors Bureau nabo banikele ngokufaka kulo lonke lolu hlelo.

“Ngifisa ukubonga amalungu omphakathi amaningi kanye nezinhlangano eziye zanikeza imibono ekuvuseleleni imboni yethu yezivakashi futhi zaqhubeka nenqubekela phambili. Ngiwushayela ihlombe umzamo wokubambisana nokuzinikela ekwakheni imboni yezivakashi enakekela futhi esekele ikhaya lethu eliyisiqhingi, abahlali bethu kanye nezivakashi zethu, ”kusho IMeya Yesifunda saseKauai uDerek Kawakami.

“Le DMAP iyinkomba yothando nokukhathazeka abantu bakaKauai abanakho ngekhaya nangesiqhingi sabo. Kanjalo, wonke umqondo nento engenzeka yenzelwe i-malama Kauai - okusho ukunakekela, ukuvikela nokunakekela. Njengokubaluleka kwamasiko aseHawaii, 'malama' isenzo futhi sidinga sonke ukuthi sinake ekuthatheni izinyathelo ezinesisekelo ukuqinisekisa ukuthi ikusasa leKauai lisimeme, njengoba sisonke sifuna ukucabanga nokuklama imodeli entsha yezokuvakasha, ” kusho uJohn De Fries, umongameli kanye ne-CEO ye-HTA.

Inqubo yeKauai DMAP iqale ngoJulayi 2020 futhi yaqhubeka nochungechunge lwemihlangano yekomidi eliholayo, kanye nemihlangano yomphakathi emibili ngo-Okthoba. Isisekelo seKauai DMAP sisekelwe ku- Uhlelo Lokusebenza Lwe-HTA luka-2020-2025 futhi Uhlelo lwamasu lwe-2018-2021 Kauai Tourism Strategic.

“Ngiyaziqhenya ngezakhamuzi zaseKauai County. Basebenza kanzima ngokusebenzisa i-DMAP nezinye izinhlelo zokuhlola ukukhungatheka okuvezwe umphakathi wethu, futhi phakathi kokungafani okuningi, bahlala bebuyela etafuleni ukuzama ukwenza izinto zibe ngcono kubo bonke abathintekayo. UMahalo kuHulumeni Wezokuvakasha eHawaii ngokuvumela umphakathi wethu ukuthi uhlinzeke ngempendulo nezincomo kwabaphambili, ”kusho uNalani Brun, umqondisi weHhovisi Lezokuthuthukiswa Komnotho eKauai County.

Amalungu ekomidi eliqondisa iKauai yilawa:

• UFred Atkins (Ilungu leBhodi le-HTA - Abalingani beKauai Kilohana)

• UJim Braman (Imenenja Jikelele - Amawa asePrinceville)

• UStacie Chiba-Miguel (Umphathi Omkhulu Wezakhiwo - u-Alexander noBaldwin)

• UWarren Doi (Umxhumanisi weBusiness Innovation - Ilungu lomphakathi waseNorth Shore)

• UChris Gampon (Imenenja-Jikelele - I-Outrigger Kiahuna Plantation Resort nelungu lomphakathi laseNingizimu Kauai)

• Joel Guy (Umqondisi Omkhulu - IHanalei Initiative / North Shore Shuttle)

• URick Haviland (Umnikazi - Abaphumile Kauai)

• UKirsten Hermstad (Umqondisi Ophethe - uHui Makaainana o Makana)

• Maka Herrod (Umqondisi Omkhulu - Malie Foundation)

• UFrancyne “Frannie” Johnson (ilungu lomphakathi wase-East Kauai)

• Leanora Kaiaokamalie (Umhleli Wamabanga Amade - Isifunda Somnyango Wezokuhlela waseKauai)

• Sue Kanoho (Umqondisi Omkhulu - I-Kauai Visitors Bureau)

• UJohn Kaohelaulii (uMongameli - iKauai Native Chamber of Commerce yaseHawaii)

• USabra Kauka (Kumu)

• Ingabe iLydgate (Umnikazi - Amapulazi aseLydgate)

• UThomas Nizo (UMqondisi woMkhosi - Isikhungo Sezomlando saseWaimea Theatre and Cultural Arts)

• UMark Perriello (uMongameli kanye ne-CEO - iKauai Chamber of Commerce)

• UBen Sullivan (Umphathi Wokusimama - County of Kauai Office of Economic Development)

UCandace Tabuchi (Umsizi kaProfesa - iKauai Community College, izihambi nezokuvakasha)

• UBuffy Trujillo (Umqondisi Wesifunda - Izikole ZaseKamehameha)

• UDenise Wardlow (Imenenja-Jikelele - eWestin Princeville Ocean Resort Villas)

• UMarie Williams (Umhleli Wamabanga Amade - Isifunda Somnyango Wezokuhlela waseKauai)

“Sibonga ngokukhethekile i-HTA ngalo mzamo nokuzinikela kwabo ekuthutheni inaliti kwezinye zezinto zethu ezibalulekile. Kusithatha sonke ukuza etafuleni - izwe, isifunda kanye nezinkampani ezizimele ukwenza umehluko esiqhingini sethu. UMahalo kubo bonke labo abanikele ngesikhathi sabo nangokubamba iqhaza kulolu hlelo olubaluleke kangaka, ”kusho uSue Kanoho, umqondisi omkhulu weKauai Visitors Bureau nelungu lekomidi eliholayo.

I-DMAP kaKauai iyatholakala kuwebhusayithi ye-HTA: www.hawaiitourismauthority.org/media/6449/hta_kauai_dmap_final.pdf  

I-HTA futhi isebenza ukuphothula iMaui Nui (Maui, Molokai neLanai) DMAP. Inqubo ye-Hawaii Island DMAP iqhubeka kahle, kanti inqubo ye-Oahu ye-DMAP kulindeleke ukuthi iqale ngoMashi. Ukuze ufunde kabanzi ngohlelo lwe-HTA Lokuvakasha Okomphakathi kanye nokulandela inqubekelaphambili yokuvakashelwa kwama-DMAP: www.hawaiitourismauthority.org/what-we-do/hta-programs/community-based-tourism/  

#ukwakha kabusha