Ukubuyiselwa Kwemakethe Yehhotela: Bheka eJalimane, eSpain naseGrisi

• Ngo-Agasti 2021, I-Tranio uhlanganyele ne-International Hotel Investment Forum (I-HIIF) ukwenza ucwaningo ngokuhlanganyela ngomthelela ubhadane lomhlaba wonke lwe-COVID-19 olube nawo emkhakheni wokungenisa izihambi kusukela ngoMashi 2020, nokuthola ukuthi yini esingayilindela emakethe eya phambili. 
• Ucwaningo luveze ochwepheshe bezimboni abangaphezulu kwe-160 abavela kulo lonke elaseYurophu ngemibuzo ehlose ukudala ukuqonda okuphelele kwesifiso, imizwa nezinye izinto ezisekela utshalomali lwezezakhiwo zomhlaba wonke selokhu kwaqala ubhadane. 
• Iningi lababambe iqhaza ocwaningweni (59%) bekungabaqeqeshi bezindlu noma izivakashi, i-16% ibingabasebenza emahhotela, i-13% iziveze njengabatshalizimali. Isigaba 'Sabanye' (i-12%) sasiqukethe abanye ochwepheshe bemboni, njengabeluleki bezokutshalwa kwezimali, osolwazi baseyunivesithi nezintatheli.

Ucwaningo luveze ukuthi ochwepheshe abaningi balindele ukuthi imboni yezivakashi izolulama eminyakeni emithathu ezayo, yize isimo kwamanye amazwe sizoncika emazingeni okugoma. Abaphenduli ikakhulukazi babenomuzwa wokuthi izimakethe zaseJalimane, eSpain naseGrisi zizoqina kakhulu kunabanye maqondana nokusimama okusheshayo. Ngaphezu kwalokho, ama-nuances ezimpendulo zabaphenduli akhanyisa ngesikhwama esihlanganisiwe semibono edlalwa manje emakethe. 

In the I-United States i-21 kuma-25 izimakethe zamahhotela zisenkingeni yokwehla kwamandla emali.

Ama-52% akholelwa ukuthi imakethe yehhotela izolulama ngonyaka ka-2024

Iningi labaphendulile lazwakalisa inkolelo yokuthi imakethe yezivakashi izolulama iye ezingeni langaphambi kwenhlekelele esikhathini esiyiminyaka emithathu. Ngaphezu kwengxenye - 52% - yabahlanganyeli babikezela ukubuyela esimweni esijwayelekile ngonyaka ka-2024, kanti abanye abangama-32% banethemba lokuthi izinto zizobuyela emazingeni angaphambi kobhadane ngo-2023. 

Ngaphansi kuka-7% balindele ukululama okugcwele ngonyaka ka-2022. Omunye wabaphenduli abanjalo, u-Alexander Schneider waseNikki Beach Hotels and Resorts, ulindele ukuthi imakethe yezokungcebeleka izoba nomunye wonyaka onamandla kunayo yonke ngonyaka ka-2022. Kodwa abanye baqapha kakhulu ezibikezelweni zabo. Omunye ophendulile ongalidalulanga igama labo uphakamise ukuthi amahhotela emkhakheni omkhulu wezokuvakasha azolulama kuphela uma amanani enyuka futhi amamodeli wokusebenza eguquka.

Ngokuphawulekile, opharetha bamahhotela babonakala benethemba elikhulu kakhulu: ama-44% ahlukaniswa phakathi kokulindelwe kokululama okugcwele ngo-2023 noma ngo-2024, kanti ama-6% akhetha u-2022 njengonyaka lapho izinto zizobuyela kwesijwayelekile. Ngakolunye uhlangothi, abatshalizimali babeqapha kakhulu. Iningi labatshalizimali (87%) lilindele ukululama eminyakeni emithathu ezayo futhi akekho noyedwa okholelwa ukuthi kungenzeka ngo-2022. 

Phakathi kochwepheshe bezezindlu nabangenisa izihambi, u-51% ulindele ukuthi imakethe izolulama ngonyaka ka-2024, kanti ama-35% akholelwa ukuthi kuzokwenzeka ngaphambi kwesikhathi, ngo-2023. Cishe u-5% balindele ukuthi imakethe ibuyele kokujwayelekile ngo-2022, kanti abanye abangu-5% bacabanga kanjalo kuzokwenzeka phakathi kuka-2026 no-2030.

Yize iningi labatshalizimali lingalindelanga ukwelulama okusheshayo, iningi labo linethemba ngomkhakha wamahhotela eminyakeni ezayo - umkhuba okhonjiswa ngokusobala yiHospitality Insights umbiko ngekota yesibili ka-2021. Inani labangu-85% labatshalizimali, ngokusho kombiko, lizwakalise isimo esihle sokutshala imali embonini yamahhotela, kuyilapho ama-13% engathathi hlangothi kanti ama-2% kuphela ayengenathemba. I-Hospitality Insights ibilokhu iqapha imizwa yabathengi nabathengisi engxenyeni yehhotela selokhu kwaqala ubhadane. Amahhotela abamba phezulu ohlwini ngekota yesithathu ilandelana njengethuba elihle kakhulu lokutshala imali ezinyangeni eziyi-12 ezizayo, kulandelwa amafulethi anezinsizakalo nezindawo zokungcebeleka.

Ochwepheshe bakholelwa ukuthi iJalimane neSpain bazobona ukululama okusheshayo ebhizinisini lehhotela

Abangaphezu kwengxenye yesithathu (35%) yabaphenduli bakholelwa ukuthi imakethe yaseJalimane izobuyela emuva ngokushesha ukwedlula abanye. Abanye abangama-30% bakholelwa ukuthi imakethe yaseSpain nayo izolulama ngokushesha. 

Phakathi kwabasebenza ngamahhotela, ama-31% akhethe iJalimane, kwathi ama-25% ngamunye akhomba eGrisi, e-Italy naseSpain. Ngaphezu kwengxenye yesine, ama-27% wezezindlu noma abasebenza ngokungenisa izihambi bacabanga ukuthi iGrisi yiyona ezosheshe ilulame kodwa iningi livotele iGerman neSpain.

Abatshalizimali abangaphezu kwengxenye ezimbili kwezintathu - u-69% - bakhombise ukuzethemba okukhulu emakethe yase-UK, kanti abanye babhekisa eJalimane naseGrisi. Ngokombiko wakamuva we-STR, umkhakha wokungenisa izihambi wase-UK ukhombisa izinga eliphakeme kakhulu lokutakula eYurophu, eliqhutshwa amahhotela ezokungcebeleka.

Abanye balabo abaphendulile, abakhethe "abanye," okukhulunywe ngabo emazwaneni e-United States, e-Asia jikelele, naseTurkey naseChina ikakhulukazi. UKirk Pankey, uMongameli kanye noMqondisi Omkhulu Esibhedlela SaseLagundi, uphakamise ukuthi amazwe agonywe kakhulu azoba nemali esheshayo esheshayo. 

Izintengo zamahhotela zihlala zingashintshi 

Izintengo zokuthengwa kwamahhotela zihlala zingashintshiwe noma zehle ngo-5% noma ngaphansi, ngokusho kweningi labaphendulayo (78.6%).

Ngokuya ngokushintshwa kwentengo, imibono yamaqembu ahloliwe iyahluka. Abashayeli bamahhotela babe neqembu elalingenathemba kakhulu, ngo-44% kuphela ababekhetha ukuthi amanani awashintshile noma ehle afinyelela kuma-5%. Okwamanje, ama-opharetha angama-38% akholelwa ukuthi amanani ehle ngaphezu kuka-15% noma u-20%. Ngasikhathi sinye, ama-85% wabasebenzi bezezakhiwo noma izihambi kanye no-81% wabatshalizimali banombono wokuthi amanani awashintshile noma awehle ngo-5% othile.

Imininingwane elinganiselwe etholwe kule nhlolovo ibixhaswe ngumlingani ophethe we-Tranio uGeorge Kachmazov, oqinisekise ukuthi cishe akunakwenzeka okwamanje ukuthenga izakhiwo ezisezingeni eliphezulu zamahhotela ezindaweni ezinhle ngamanani aphansi, yize kunenkinga eqhubekayo emakethe.

“Kunabashayeli abaningana abanomthelela entengo: Ukweqiwa kwemali emakethe akusekho kumashadi ngomqondo obanzi, ngenxa yenqubomgomo yezimali yezifundazwe. Amabhange, okungukuthi abanikazi bemalimboleko evikelwe yizakhiwo zamahhotela, athembekile kubaninindlu. Imvamisa bayayeka ukuthatha isibambiso, ngenkathi behlinzeka ngokukhokhiswa kwemali mboleko. Ngokuvamile, ukuze uthenge impahla yehhotela namuhla ngesaphulelo esiqinile (ngenzuzo ephelele yentuthuko engu-6% noma ngaphezulu), umuntu kufanele abheke amaphrojekthi ezindaweni ezingafanelekile, hhayi ngosayizi wesikhungo noma odinga ukulungiswa. Futhi, izakhiwo ezinesabelo esibalulekile semali engenayo ye-MICE manje zingathengwa ngesaphulelo esingaphezu kuka-10-20% kumanani entengo yangaphambi kokuthengisa. Ezakhiweni ezinkulu ezisezindaweni eziphezulu zisesimweni esihle, isaphulelo esiphezulu umuntu angasithola ngalesi sikhathi ngu-5-7%, ngokusho kwesilinganiso sethu, ”kusho uKachmazov.

Abanye abaphendulile bakhombise ukuthi kukhona igebe elikhulu lokubhida kumanani entengo ehhotela. “Ukulumula abanikazi kukho konke ukwesekwa nguhulumeni kuzodala ukuhleleka kabusha kwemali eningi kanye nobuhlungu obuza ngomkhakha. Imakethe yezentengiselwano isemfashinini omisiwe, ”kusho omunye wabatshalizimali.

Iningi labasebenza emahhotela abavotelwe lathi baphinde baxoxisana ngamatemu abo okuqasha

Lolu cwaningo luveza nokuthi opharetha baluphendule kanjani lolu bhubhane. Iningi lalabo ababambe iqhaza ocwaningweni (70%) lakhombisa ukuthi opharetha baphinde baxoxisana ngemigomo yokuqasha. Ama-opharetha ngokwawo akhethe le nketho kumacala angaba ngu-59%, ngokusho kwezimpendulo zethu. Kubatshalizimali, lelo nani lalingama-63% kanti kubachwepheshe bezezakhiwo, kwakungu-74%. 

Imiphumela yempendulo ethi 'Angikhokhi intela' yehluka cishe ngesici samabili: opharetha ngokwabo bakhethe le mpendulo kumacala ayi-13% kuphela, ngenkathi abatshalizimali nabachwepheshe bezezindlu benikeza le mpendulo kuma-26% naku-25% wamacala, ngokulandelana .

Izixazululo ezidumile zabasebenza ngesikhathi sobhadane nazo zishintshela kuzinkontileka ze-hybrid nezivumelwano zokuphatha nabanikazi, ngo-34% no-9% wabo bonke abaphendulayo abanikeza lezi zimpendulo, ngokulandelana. Ngasikhathi sinye, ama-opharetha ngokwawo akhethe lezi zinketho nge-18% kuphela (shintshela kwizivumelwano ze-hybrid) no-5% (isivumelwano sokuphatha) samacala.

Amahhotela amaningi ashintshela ekuqashisweni okuphakathi naphakathi nesikhathi esiwumqedazwe

Cishe uhhafu, noma u-41% wabaphenduli bakholelwa ukuthi amahhotela amaningi athole ukwamukelwa kwezivumelwano zokuqashisa phakathi nesikhathi eside phakathi nobhubhane. Ngaphezu kwalokho, ochwepheshe abangama-32% bakholelwa ukuthi amahhotela amaningi aguqulwe aba yindawo yokusebenza, kwathi i-17%, ukuthi bavula amakhishi ayizipoki noma izitolo ezimnyama.

"Ushintsho olukhulu oluzophuma kulo bhubhane kube ukukhuphuka kwezindawo zokuhlala isikhathi eside ngamaketanga amakhulu enza iminikelo yawo yokwamukela izivakashi zesikhathi eside," kusho omunye wabahlanganyeli ocwaningweni.

Bangu-10.2% kuphela abalinganisa ukuthi amahhotela amaningi asephendulwe amakhaya abantu asebethathe umhlalaphansi, naphezu kwesidingo esikhulayo sakamuva sezindlu eziphezulu. Ngokusho kochwepheshe beTranio, ukuguqula amahhotela abe yimizi yomhlalaphansi akuvamile ukwenzeka ngenxa yezidingo ezahlukahlukene zobuchwepheshe noma izindawo ezingafanelekile. 

Abanye bezindawo ezithengisa izindlu noma abanokungenisa izihambi phakathi kwabaphendulile bethu baveze ukuthi amahhotela ashintshela ezindlini ezingenamakhaya, ahlinzeka ngendawo yokuhlala yabasebenzi bezokunakekelwa kwezempilo noma avule izikhungo zokuhlola ze-COVID. "Amahhotela amaningi ahlala evaliwe, futhi ambalwa nje ahlinzeka ngemisebenzi yomphakathi," kusho uJoan E. Capella, uMqondisi M & A we-Iberolat Consulting & Investment.

Izinga elithuthukisiwe lokugoma lizokwenza ukuthi imakethe yamahhotela itholakale kabusha

Lapho bebuzwa ukuthi bacabanga ukuthi yini ezokwenza ukuthi kutholakale ukululama ngemuva komqedazwe, abaphenduli bakhomba ngokusobala amazinga okugoma. Yize kube nezimpendulo eziningana ezingaba khona kulo mbuzo, ama-71% abaphendulile athi amazinga wokugoma azoba yinto ebaluleke kakhulu. Ukuvuselelwa kwezokuvakasha kwamazwe omhlaba kanye nomnotho womhlaba kube yizimpendulo ezilandelayo ezaziwa kakhulu, kubalwa ama-58% kanye nama-46%, ngokulandelana. Ngaphezu kwalokho, ama-23% akholelwa ukuthi imakethe yamahhotela izothola umfutho ekubuyisweni kabusha kwemibukiso nemicimbi yebhizinisi. Omunye wochwepheshe uveze ukuthi ezokuvakasha kwezamabhizinisi zizobuyela esimweni “uma kuphela imingcele yohambo isusiwe futhi uma inani labantu abagonyiwe lidlula u-80%.”

Omunye wabaphendulile ubalule ubuchwepheshe obungenakuthintwa kanye ne-AI njengamanye amathuluzi angashintsha 'umqondo wezokuvakasha nowokungenisa izihambi wezimpahla'.

Abanye ababambe iqhaza bakhombise ukuthi ukwesekwa nguhulumeni, ikakhulukazi e-Ireland naseSlovenia, kusizile umkhakha wezivakashi ukusinda ezikhathini ezinzima. Omele inkampani yaseSlovenia yezindlu u-Investmond uthe eSlovenia izakhamizi zathola amakhuphoni ombuso avumela amahhotela endawo ukuthi agcwale ngo-100%. "Imakethe yezindlu eSlovenia ibone amanani enyuka ngo-40% kusukela ngoJanuwari kuya ku-Agasti 2021," kuphawula.

"Ngokubona kwami, ngaphezu kokuvuselelwa komnotho jikelele, ukwanda kwezokuvakasha kuzwelonke emazweni ahlukahlukene kuzoba nomthelela ekuvuseleleni ngokushesha imakethe yamahhotela kusukela ngo-2022," kusho uDetlef Lauterbach waseDELA.

Nathi eTranio sinethemba lokutholakala kwebhizinisi lamahhotela futhi sifuna ithuba lokuthenga amahhotela amancane adinga ukulungiswa ngamanani aphansi futhi siwalungiselele isikhathi sokuvuselelwa kwemakethe - ukulungisa, ukwenza ngcono nokwenza imisebenzi yedijithali.

Source:  https://tranio.com/