Ukuzibandakanya nohulumeni wasekhaya kuyindlela engcono kakhulu yokuqala ukusebenzela ukwenza izinguquko ofuna ukuzibona emhlabeni. Kodwa ukuqala umkhankaso kusho futhi ukumisa ikhasi lakho le-FB, ukuliphromotha, ukuthola ukuthandwa nokulisebenzisa ukuze udlale izikhangiso.
Ngokuvamile amakhandidethi amasha ayadumala ukubona ukuthi ikhasi labo lezepolitiki likhula kancane kangakanani, kodwa khumbula ukuthi lokhu akukhona nje okulawulayo. Ama-algorithms we-Facebook athanda kakhulu amakhasi nokuqukethwe osekunokuxhumana okuningi, okwenza kube nzima ukuthi noma yiliphi ikhasi elisha likhule. I-Hack engcono kakhulu yokuzungeza ibhodlela le-algorithmic ukuthenga ukuthandwa kwe-Facebook kusukela e-UK. Ngemuva kokukhulisa ikhasi lakho ngokuthandwa okuningi, okuqukethwe kwakho kuzobonakala kaningi, okukuvumela ukuthi ukhulise ikhasi lakho.
Nanka amanye amathiphu ethu esiwathandayo okukhulisa ikhasi lezepolitiki elidumile:
Sebenzisa Isigaba Esimayelana Ngokuhlakanipha
Iphutha elilodwa abantu abaningi abalenzayo lapho behlela ikhasi ukunganaki isigaba esithi Mayelana, bangazihluphi ngokusigcwalisa noma babhale okuthile okufushane kakhulu, njengokuthi, “ukungenela isikhundla.” Okuqukethwe kwesigaba esithi Mayelana kuzosiza abantu abasesha amakhandidethi wendawo ukuthi bathole ikhasi lakho futhi banikeze ukuthanda, ngakho landela lezi zinyathelo:
- Cacisa. Yisho igama lakho, ukuthi ugijimelani, nesihloko sakho samanje uma sibonakala sihambisana.
- Uma okwamanje ungenalo ihhovisi lezepolitiki noma umsebenzi kahulumeni, ungavele uthi, “Ellen Smith, Candidate for Gotham City Mayor,” njll.
- Yisho izinkundla zomkhankaso wakho eziningi ngendlela ongakwazi ngayo esikhaleni esinikeziwe. Faka amagama angukhiye abalulekile kanye nanoma yikuphi ukuzizwisa okuwusizo onalo okuzokusiza kulesi sikhundla esikhethiwe.
- Phetha nge-call-to-action (CTA) emfushane ekhuthaza abantu ukuthi bajoyine umkhankaso, bavolontiye, noma bavote ngosuku lokhetho.
Uma Unesabelomali, Cabangela Izikhangiso ze-Facebook
Lezi zikhangiso ezikhokhelwayo zivuliwe Facebook kungaba usizo emikhankasweni yezepolitiki, okukuvumela ukuthi uqondise inani labantu okholelwa ukuthi lingaba umvoti wakho ofanelekile. Kungathatha ukucabanga okuthile ukukhetha izichasiselo ezifanele zomkhankaso wakho noma kunjalo, futhi uzofuna ukugada ngokucophelela imiphumela yokuzibandakanya nokuthandwa noma othile akwenzele kona. Amakhandidethi amaningi ezikhangiso zokuhlola i-A/B, abuka imiphumela nsuku zonke, alungise amamethrikhi ukuthi afuna ukufinyelela bani ngezikhangiso zawo, futhi ashintshe amabhidi awo, konke lokhu ngomzamo wokuqoqa idatha eyengeziwe. Bese besebenzisa le datha ukuze bacwengisise imizamo yabo futhi bathuthukise ukusebenza kahle kwezindleko.
Khumbula ukuthi umkhankaso wesikhangiso okhokhelwayo usebenza kangcono nakakhulu uma ngesikhathi esifanayo utshala imali encane ukuze uthole ukubukwa okukhokhelwayo kwekhasi lakho. Lokhu kwanda kwamahithi kusiza ukukunikeza ukuma okungcono nama-algorithms we-Facebook, okuphinde kusebenzele ukuthuthukisa ukusakazwa kokuthunyelwe kwakho futhi kunikeze abantu abaningi ithuba lokuthanda nokuxhumana nokuqukethwe kwakho.
Thumela Nsuku Zonke futhi Qapha Ukuhlanganyela
Siyakuthola – ungumuntu ongenele ukhetho, umatasatasa ulwela isikhundla futhi awuhlali unaso isikhathi sokuthumela kuFacebook ukuze uthole ukuthandwa. Kodwa-ke, lo msebenzi wansuku zonke ubalulekile ekuqwashiseni nasekuqoqeni abasekeli, ngakho-ke uma ungenaso isikhathi sokuzenzela, cabangela enye yalezi zinketho:
- Qasha umxhumanisi wenkundla yezokuxhumana ukuze akuthumelele.
- Uma ukukhokha uchwepheshe kungekho kubhajethi yakho, cela umngane noma isihlobo ukuthi sikuphathele ikhasi.
- Sebenzisa isihleli se-inthanethi esifana ne-Hootsuite noma i-Buffer ukuhlela okuthunyelwe okuzosebenza isonto lonke noma inyanga. Inguqulo yamahhala ye-Hootsuite ikuvumela ukuthi ube nokuthunyelwe okuhlanu okuhleliwe nganoma yisiphi isikhathi, futhi inguqulo yamahhala ye-Buffer ivumela okuyishumi. Uma ukwazi ukuthuthukela kuhlelo olukhokhelwayo, uzokwazi ukuhlela okuthunyelwe okungenamkhawulo ku-Hootsuite noma okungu-2,000 ku-Buffer.
- Uma uqalisa ngokuphelele umkhankaso, hlela okuthunyelwe okukodwa ngosuku ngezinsuku eziyishumi ezilandelayo ku-Buffer, bese ufaka inothi ekhalendeni lakho ukuze ukwenze futhi ezinsukwini eziyishumi.
Khumbula ukuthi nakuba ukuhlela kukhulula ekubeni uzithumele mathupha nsuku zonke ukuze uthole okuthandwayo, kusadingeka uhlanganyele nabantu abazinika isikhathi sokubeka amazwana kokuthunyelwe kwakho futhi banikeze ukuthanda. Futhi, uma lokhu kungeyona into ongayenza ngisho imizuzu eyishumi ngosuku, cabanga ukucela umngane noma othile osebenza emkhankasweni ukuthi akwenzele kona.
Ungazibandakanyi nama-Troll
Ama-Troll agcwele yonke indawo ezinkundleni zokuxhumana. Yize ungahle ube matasatasa ngendlela emangalisayo, kunabantu abangenalutho olungcono abangakwenza ngesikhathi sabo kunokuhlale bexabana nabantu abaku-inthanethi. Ngokudabukisayo lawa ma-troll avame ukudonsela ezindabeni eziyimpikiswano njengepolitiki, ngakho-ke kuyindaba yesikhathi kuze oyedwa wabo athole ikhasi lakho. Abakufunayo ukunakwa, futhi indlela engcono kakhulu yokubenza baphelelwe isithakazelo ukungabanaki. Ungazibandakanyi - awusoze wawina ingxabano nge-troll.
Noma kunjalo, ungakwazi zibike kuFacebook uma ukuphawula kwabo esikhundleni sokuthanda kuphambukela endaweni yenkulumo enenzondo noma izinsongo. Ngenkathi ukuyo, ungaphinda ulahle isando sokuvinjelwa kubasebenzisi abanokuziphatha okuhlukumezayo kunomthelela ekhasini lakho noma ngabe i-Facebook ingathathi sinyathelo nge-akhawunti yabo. Kungumqondo omuhle futhi ukubika nokuvimbela abantu abavela kumazwana ukuze balahle ogaxekile abangasho lutho, njengokuthi, “Thenga lo mkhiqizo omuhle kakhulu.”
Uma i-troll ibangele izinkinga ezinkulu ekhasini lakho, ihlukumeza abanye kumazwana, noma iqale inzwabethi ngawe abanye abantu abaqala ukuyikholelwa, kungase kudingeke ukulungisa isimo. Nokho, lokhu kufanele ukwenze ngendlela eyimfihlo – ungaphenduli i-troll, kodwa bhala okuhlukile mayelana “nemicimbi yakamuva.” Noma ungase usho into enjengokuthi, “Ngiyaqonda ukuthi kunamahemuhemu okuthi ngenze into ethi nokuthi, futhi leyo kwakuyizindaba kimina!” Ungalokothi usho i-troll ngegama, vele uchaze ukuthi umsebenzisi ohlukumezayo ubikwe ku-Facebook futhi wavinjwa, noma ukuthi amahlebezi awalona iqiniso.
Hlanganyela Nabalandeli Bakho
Nakuba ungafuni ukungena engxabanweni nama-troll, ungakwazi futhi kufanele uhlanganyele nabanye abazinika isikhathi sokubeka amazwana ekhasini lakho. Uma ukulandela kwakho nokuthanda kwakho kukhula, ungase ungakwazi ukuphendula iphosta ngayinye, kodwa ungakwazi ukuphendula wonke umuntu uthi uyakwazisa ukuphawula nokusekelwa. Ungase uphendule nabantu abathile abaveza iphuzu elizwakalayo noma ababuze imibuzo.
Izikhathi eziningi, isisebenzi singakwazi ukuphendula imibuzo ngokuthumela isixhumanisi ezikhundleni zakho zenqubomgomo. Ngalawa macebiso, unamathuluzi okwakha ikhasi lakho futhi uhehe abavoti abaningi emzamweni wakho.
