Ucwaningo lwesibili ochungechungeni oluqopha umthelela wabahambi base-Afrika baseMelika lukhombisa igalelo labo elikhulayo emnothweni wezokuvakasha nokuvakasha wase-United States lifike ku-$63 billion ngo-2018. Ucwaningo olusha, oluphothulwe yi-Mandala Research, lulandela ucwaningo lwangempela lwale nkampani. ngo-2010 isungula ibhentshimakhi yokuqonda le ngxenye yabantu abahambahambayo.
Inhlolovo iphendule abaphenduli abangu-1,700 abamele abantu base-Afrika baseMelika abahambayo.
Okubalulekile okuthathwe kunhlolovo:
• Inani lezomnotho labahambi base-Afrika baseMelika linyukile ngo-2018 laya ku-$63 billion lisuka ku-$48 billion ngo-2010. Abahambi “bezamasiko” base-Afrika baseMelika bangobasebenzisa imali kakhulu, ngesilinganiso sohambo ngalunye esichithwe ngu-$2,078 uma kuqhathaniswa no-$1,345 kubo bonke abahambi base-Afrika baseMelika.
• Abangaphezu kwesigamu babike ukuthi indawo yabo yokuphumula yakamuva iphakathi kwamamayela ayi-100-500 ukusuka ekhaya kanti i-Florida, i-New York City/i-New York, ne-Atlanta okuyizindawo ezihamba phambili zase-US kanye ne-Caribbean/Bahamas (38%) kanye ne-Mexico (26%) eshiwo. njengezindawo ezihamba phambili zamazwe ngamazwe
• Ukudla nokuthenga kuhamba phambili ngezigaba zokusebenzisa imali cishe uhhafu wabahambi abachitha ukudla kwasendaweni kanye/noma kwesifunda ohambweni lwabo lokungcebeleka lwakamuva. Ukuthenga kusaqhubeka kuwumsebenzi odumile kwabavakashile, ezikhathini eziningi ezitolo ezinkulu (41%) nasezitolo ezinkulu (34%), kodwa nasenkabeni yedolobha (28%).
Lo mbiko uphinda uqokomise ukuthi abantu baseMelika baseMelika balutholaphi futhi kanjani ulwazi lokuthi kufanele baye kuphi, imisebenzi ababamba iqhaza kuyo, kanye nokuhlaziywa kwengxenye, okubheka abahambi abahlangana kabusha nemindeni, abahambi bamasiko, nabavakashi bezokungcebeleka nabo abahambela ibhizinisi.
UMandala wanezela, “Sikwazile ukuqinisekisa ngezifundo zethu eziningi phakathi kwabavakashi basekhaya nabakwamanye amazwe ukuthi indaba yase-Afrika yaseMelika eMelika ithinta izihambi zamasiko azo zonke izinhlobo - umhambi wemakethe jikelele, isivakashi samazwe ngamazwe - ngoba indaba yabase-Afrika baseMelika yindaba yaseMelika.
Abantu base-Afrika baseMelika babambe iqhaza ekuguqukeni cishe kwazo zonke izici zesiko lethu - umculo, ukudla, umdanso, ubuciko, izincwadi, izifundiswa kanye nezinhlangano zokushintsha umphakathi. Ukuphumelela kwezindawo ezikhangayo ezifana neCivil Rights Trail, umzila we-Mississippi Blues, i-Overtown yomlando e-Miami, nokuvakasha kwamakwaya e-Harlem gospel, wonke ahanjelwa kakhulu amaJalimane, amaJapane kanye nabahambi baseMelika, kuwubufakazi bomdwebi womhlaba wonke we ulwazi lwase-Afrika lwaseMelika.
Ngokuvumelana ne-Greater Miami Convention and Visitors Bureau President and CEO uWilliam D. Talbert, III, CDME, “Umhambi wase-Afrika waseMelika ubaluleke kakhulu emakethe yezokuvakasha e-Miami. Ubuciko, amasiko kanye nokwehlukahlukana kwakha isisekelo somphakathi futhi okutholakele okubalulekile kulo mbiko kubonisa ukuhambisana okusobala nezintshisakalo zabantu base-Afrika baseMelika kanye nolwazi lwamasiko ahlukahlukene athakazelisayo olunikezwa i-Miami kubo bobabili abavakashile nabahambele umhlangano.”
U-Kevin Dallas, oyi-CEO ye-Bermuda Tourism Authority kanye nomxhasi wocwaningo uyaphawula, “Ngenxa yokukhula ngokushesha kule ngxenye yemakethe, ukwandisa inani labavakashi base-Afrika baseMelika abaya e-Bermuda kuwumgomo wamasu woHlelo Lwezokuvakasha Lwezwe Lonke olusanda kukhululwa. Ucwaningo lwe-Mandala, olumataniswe nenye idatha esezingeni eliphezulu nelomthamo, lusiqinisekisile ukuthi imakethe yezokuvakasha yase-Afrika yaseMelika iveza ithuba lebhizinisi elijabulisayo embonini yezokuvakasha yase-Bermuda - sikholelwa ukuthi indawo yethu inezindawo zokuthintana zamasiko ezenza abahambi base-Afrika baseMelika bazizwe besekhaya lapha. .”
Ukubaluleka kwesiko nomlando wase-Afrika waseMelika nakho kudlala indima ekukhetheni indawo yalaba bahambi. Amaphesenti angamashumi ayisithupha nane abahambi bamasiko base-Afrika baseMelika, ingxenye echitha imali ephezulu kakhulu yabahambi, bathi ukutholakala kwezindawo eziheha amasiko namagugu e-African American kubaluleke kakhulu ekukhetheni kwabo indawo yohambo lwabo lokungcebeleka. Kubahambi bokuhlangana kabusha kwemindeni, ukubaluleka kwezindawo eziheha amasiko namafa ase-Afrika aseMelika ngama-43%.
Yize izithiyo ezinkulu zokuhamba zifana nemakethe yezokuvakasha ejwayelekile, abangama-28% bathi bamatasa kakhulu ukuthi bangakwazi ukuhamba futhi u-25% babika ukuthi abakwazi ukukukhokhela, u-15% uthi ukukhathazeka ngokuchazwa kwezinhlanga kudlala indima ezinqumweni zabo zohambo. , okufana nomthelela wokungabi namuntu ongahamba naye, noma izinkinga zesikhumulo sezindiza (13%).
NgokukaGloria noSolomon Herbert, abashicileli be-Black Meetings and Tourism Magazine, “Selokhu kwanyatheliswa i-Green Book (Negro Travel Guide) yokugcina engokomlando ngo-1966, ukwanda kwamanani nokuphindaphinda kohambo kubantu base-Afrika baseMelika kuyaqhubeka kukhula ngezinga elingakaze libonwe ngaphambili. Ngo-2001, imakethe yase-Afrika yaseMelika yahlonzwa yi-United States Travel Association (USTA) njengengxenye yokuqala ekhula ngokushesha embonini yezokuvakasha.”
Banezela, “Ngomlando, abantu abaNsundu bebevame ukuhamba ngamaqembu ukuze bathole ubungane futhi ngokwezinga elithile ukuze bavikeleke. Manje ngenxa yokwanda kokuduma kwamakilabhu okuvakasha abamnyama namanethiwekhi, 'ama-baby boomers' ase-Afrika aseMelika, anesikhathi esiningi nemali, ahlola umhlaba ngendlela abengakaze akwazi ngayo ngaphambilini. Eminyakeni Eyinkulungwane yombala, ukuhamba kuthathwa njengomkhuba wokudlula. Manje le makethe ikhuthazwe ngokumaketha nokukhushulwa yizindawo eziphambili njenge-Baltimore, Bermuda, Miami, Virginia, nezinye izimakethe ezibalulekile. Ukuxhumana kwabo kubenza babe izindawo ezikhangayo zabavakashi base-Afrika baseMelika nabahamba ngamabhizinisi.”
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- While the major barriers to travel are similar to the general travel market, with 28% saying they are too busy to travel and 25% reporting they can't afford it, 15% say that concerns about racial profiling play a role in their travel decisions, similar to the impact of not having anyone to travel with, or airport hassles (13%).
- The success of attractions such as the Civil Rights Trail, Mississippi Blues trail, historic Overtown in Miami, and tours of Harlem gospel choirs, all of which are attended heavily by Germans, Japanese as well as American travelers, is testament to the universal draw of the African American experience.
- Sixty-four percent of cultural African American travelers, the highest spending segment of travelers, say the availability of African American cultural and heritage attractions is very important to their choice of destination for their leisure travel.
