Ukuphendula umbuzo othi 'Unamsebenzi muni umcimbi?' kungaba yinselele - uyikala kanjani into lapho umqondo wokuphumelela kunzima ukuwubhala phansi, futhi kunemiphumela eminingi kakhulu engaba khona?
Kwabanye, kwanele ukwazi ukuthi izinzuzo ezinkulu zitholwa ngokuhlangana nabathengi ubuso nobuso endaweni eyenzelwe izidingo zakho, futhi lokhu kufinyelela ezingeni elithile, kepha uma sizolwela ibhajethi nesikhathi esikude nehhovisi, uhlobo oluthile lwesilinganiso sangempela senani lemicimbi liyadingeka.
UDanielle Curtis, uMqondisi Wombukiso - Middle East, Arabian Travel Market kanye ne-IBTM Arabia ubheka izinketho zokulinganisa ezitholakalayo futhi anikeze izibonelo zokuzisebenzisa.
Imicimbi ivame ukulinganiswa ngokwe-Return on Investment (ROI), futhi, muva nje, i-Return on Objectives (ROO). I-ROI ithatha umbono omncane womphumela womcimbi. Imane nje iqhathanise ukuthi ufake imali engakanani, nokuthi uyikhulise kangakanani leyo mali oyitshalile ngenxa yomcimbi. Isibonelo, izindleko zephakeji lomcimbi ezikuvumela ukuba ube nemihlangano yomuntu ngamunye nabathengi abasingethwe, uma kuqhathaniswa nemali engenayo etholwe ngenxa yaleyo mihlangano. Dala isilinganiso futhi leyo yi-ROI yakho.
Kubonakala kuqondile, kepha iqiniso liyinkimbinkimbi ngokwengeziwe. I-ROI ayikunaki ukubaluleka okuphelele kobudlelwano obusha okuba yisikhathi eside, futhi ayinandlela yokwengeza inani lemali ekudlulisweni okungaqondile ongakuthola ngenxa yaleyo mihlangano. I-ROO inomqondo ovulekile kakhudlwana. Yindlela ekala impumelelo yomcimbi ngokususelwa kusethi yezinhloso ezichaziwe, ngaphandle kokubuyiselwa kwemali kuphela.
Ukukhombisa i-ROI noma i-ROO, noma kokubili, kufanele ube nokuthile ongakukala kusukela kumcimbi. Ukukala amadili okuthengisa avikelekile ngokubiza izindleko zemicimbi ukudalula i-ROI kuqondile, kepha uma izinhloso zakho zingabonakali noma zingenakufakazelwa, njengokufundisa abathengi ebangeni lakho lomkhiqizo noma ukuqwashisa ngemakethe, kuzodingeka wakhe ezintweni ezithile ukuthi ziyalinganiswa. Kunezindlela eziningana ezisunguliwe zokwenza lokhu futhi uma uqonda izinhloso zakho nokuqukethwe, kungenzeka ukuthi uzokwazi ukuzenzela izindlela zakho. Ukuze uqalise, nayi eminye imibono:
Setha izinhloso ezizofinyelelwa phakathi nomcimbi
Setha imiphumela ethile yemihlangano yobuso nobuso, isibonelo, phokophela ukuvumelana nenani elithile lemihlangano yokulandelela ngemuva komcimbi noma ngenombolo ethile yemihlangano yomthengi ezoholela ekuchazweni okuningiliziwe komkhiqizo, isevisi noma inqubo. Ngakho-ke, ungasetha inhloso yakho emihlanganweni yokulandelela engama-20, noma abathengi abangama-32 bacele izethulo zomkhiqizo ezijulile nezinde bese ulinganisa ukuthi uyakufezekisa yini lokhu. Qiniseka ukuqonda ngokucacile ukuthi yiliphi izinga lokuzibandakanya ocabanga ukuthi liyimpumelelo.
Izinhlobo eziningi zabathengi zihambela imicimbi nezikhathi zokuxhumana, ezinye zizosebenza kakhulu ebhizinisini lakho kunezinye, ngakho-ke ungabeka izinhloso zokushintshanisa oxhumana nabo namalungu athile wezithameli. Isibonelo, inkampani yokuphatha lapho iya khona enezinto ezikhethekile zokuhlangenwe nakho okwenziwe ngokunethezeka ingafisa ukuxhuma nabathengi abayi-10 abamele amaklayenti aphezulu ezinkampani. Kuyinjongo ezuzisayo okulula ukuyikala.
Hlola izithunywa zakho
Ucwaningo nokuhlolwa okwenziwe ngesikhathi somcimbi, noma ezinyangeni nasemasontweni alandela kwawo, kungenye indlela ethembekile yokuthola ukuthi ngabe inhloso yezemfundo noma yokufundisa - njengokuqwashisa ngemakethe ngomkhiqizo noma ukwethulwa komkhiqizo omusha - izifezile izinhloso zayo futhi yaba namuphi umphumela . Ukukhombisa ukuhlangana kwekhwalithi phakathi komcimbi nokufezeka komphumela oyifunayo, abaningi bakhetha ukuhlola izihambeli ngokushesha ngaphambi komcimbi nangemva nje kwawo. Ukushintshwa kwezimpendulo zabo (ngethemba lokuthi kuyindlela edingekayo) kuyisilinganiso esithembekile somphumela womcimbi.
Sikhulume noRajesh W. Pereira, isikhulu esiphezulu seMatrix AVE mayelana nokuthi ubheka kanjani i-ROI noma i-ROO ekuhambeleni i-IBTM Arabia: Asilindeli ibhizinisi ubusuku bonke, kepha inhloso yami ukwazisa Abathengi Ababanjiwe ukuthi bangobani; kuwumsebenzi wokumaketha kuqala nokubaluleke kakhulu. Sifuna ukuxhumana nabathengi ezimakethe ezintsha, futhi sinentshisekelo enkulu kuma-DMC angenayo emazweni afana neRussia - manje asebekwazi ukuthola i-visa yokungena e-UAE, okwenza kube lula futhi kushibhile ukwenza ibhizinisi nabo.
“Sineminye imikhondo eminingi ngenxa yokuhambela, futhi sihlala silandela labo esike sabathinta kwa-IBTM Arabia.
“Siyakujabulela kakhulu ukubamba iqhaza kuyo yonke imicimbi yezenhlalo e-IBTM Arabia, imicimbi yokuxhumana nabantu kusihlwa nezinsuku zokutholwa kwalokhu, lokhu kungenxa yokuthi wonke umuntu uphume ezindaweni zakhe zokunethezeka, futhi nakanjani uhlangana nabantu abangekho kwi-radar yakho, noma kudayari yakho, bese nigcina nixoxa ngokuthi imisebenzi beyijabulisa kanjani futhi ngaphambi kokuthi niyazi nenze ukuxhumana ngebhizinisi okusha nokungalindelekile. ”
Lapho unayo, izindlela ezimbili eziyinhloko zokulinganisa impumelelo yomcimbi ngamafuphi, noma ngabe ukhetha i-ROI, i-ROO noma inhlanganisela yakho kokubili, uzothola ukuqonda okuhlinzekwe yimiphumela kuyithuluzi elinamandla lokwenza ngcono impumelelo yakho yomcimbi .
I-IBTM Arabia iyingxenye yephothifoliyo yomhlaba wonke ye-IBTM yemihlangano nemicimbi yezimboni yokuhweba kanye nomcimbi osungulwe kakhulu wohlobo lwawo embonini ye-MENA MICE. Emcimbini wayo we-2018, abathengi abangama-63% babeke ibhizinisi nababonisi ngenani elijwayelekile lama- £ 86,000 ngocezu lwebhizinisi. Lo mcimbi uzokwenzeka ngonyaka ozayo eJumeirah Etihad Towers kusuka ngomhlaka 25-27 Mashi futhi uzohlanganisa ababonisi abavela eGibhithe, eTunisia, eMorocco, eTurkey, eRussia, enkabeni ye-Asia, eGeorgia, e-Armenia naseCyprus, kanye nase-UAE naseGCC, izinsuku ezintathu zemihlangano ehambelana, imisebenzi yamasiko ethokozisayo, imicimbi yokuxhumana nabantu kanye nezikhathi ezikhuthazayo zemfundo.
