I-Iceland Express inikeza indiza eqondile kane ngeviki phakathi kwe-Iceland ne-New York kusukela ngoJuni 2010. Ngenxa yesimo somnotho samanje, isinqumo senkampani sokundiza siye e-US okokuqala sinesibindi, kodwa samukelwa abahambi abanethemba lokuthi imali yendiza ephansi phakathi kwalamazwe amabili.
I-Iceland izoba yisizinda senkonzo ye-transatlantic. "Lena indiza yethu yokuqala eya e-US," kusho uMatthías Imsland, isikhulu se-Iceland Express, ohlatshwe umxhwele kakhulu ngesikhumulo sezindiza saseNewark. "Iseduze neManhattan futhi inikeza izindiza eziningi ezixhumayo e-US kunanoma yisiphi esinye isikhumulo sezindiza ezweni."
I-Imsland isalokhu inethemba naphezu kokuwohloka komnotho emhlabeni wonke kanye nokwehla kwamandla emali yasendaweni ngonyaka odlule. “Sibona inani elikhulu lezivakashi e-Iceland futhi ezokuvakasha zibaluleke kakhulu emnothweni wethu kunangaphambili. Ngenxa yalokhu izinkampani eziningi emkhakheni wezokuvakasha zibe nonyaka okhethekile. Izinga lokushintshisana lihlomula izivakashi zakwamanye amazwe ezivakashela e-Iceland okuchaza ithuba lenkampani efana ne-Iceland Express.”
Inkampani yezindiza ihlanganisa izindawo ezintsha ezimbalwa ngo-2010 okuhlanganisa iMilano e-Italy, i-Birmingham e-UK, i-Rotterdam e-Netherlands, i-Oslo e-Norway, ne-Luxembourg -– okuletha ingqikithi ku-25. Imizila eyengeziwe ibiza abaqaphi abaningi bendiza. Ngesonto eledlule inkampani ikhangise ngezikhala zabasebenzi abangama-50 futhi yathola izicelo ezingaphezu kuka-1,200.
I-Iceland Express yasungulwa ngo-2003 futhi ikomkhulu layo lise-Iceland. Yathutha abagibeli abangu-136,000 onyakeni wayo wokuqala kanye nabagibeli abacishe babe ingxenye yesigidi ngo-2007. Ehlobo elizayo, inkampani izosebenzisa izindiza ezi-5 ezinemizimba emincane ye-Boeing futhi iqashe abantu abayi-170-180.
