Ngesikhathi sokugubha iminyaka engu-70, i-European Travel Commission (ETC) ishicilele incwadi, enikeza i-akhawunti enemininingwane yomlando weminyaka engamashumi ayisikhombisa yokuqala ye-ETC yomsebenzi. Le ncwadi, enesihloko esithi "Umlando we-European Travel Commission (1948-2018)", ithatha abafundi bayo ohambweni lomlando wokubambisana ekukhuthazeni iYurophu njengendawo eyodwa phesheya kwezilwandle nokwenza uhambo oluya nangaphakathi kweYurophu lufinyeleleke futhi luhehe. .
"I-ETC ichaze amashumi ayisikhombisa eminyaka yomlando wezokuvakasha eYurophu kanye nenye yezinhlangano zezokuvakasha ezindala kakhulu emhlabeni wonke", kusho uMongameli we-ETC uMnu. Peter De Wilde. “Uhambo olujabulisayo olubonisa indlela i-Europe yethu esiyithandayo ebhekane ngayo nezinselele. Uma nje sisakwazi ukuhlangana njengabantu baseYurophu futhi sichaze amaphupho ethu afanayo, ubuholi bethu emkhakheni wezokuvakasha buzosivulela iminyango yomhlaba ongcono lapho abantu bezobheka ukuvakasha njengokuhlangenwe nakho kokwabelana ngamagugu nokuhlonipha ubuntu obungaguqula izimpilo” , kwengeza uMnu. De Wilde.
Ihlanganiswe ngezahluko eziyisithupha ezibanzi ngokulandelana kwezikhathi, le ncwadi ilandelela ukuthuthuka komkhakha wezokuvakasha waseYurophu kusukela ekusekelweni kwe-European Travel Commission ngo-1948 kuze kube namuhla. Ichaza iminyaka yokwakhiwa kabusha kwangemva kwempi eYurophu kanye nendima yoHlelo lukaMarshall ekuthuthukiseni ezokuvakasha eYurophu. Le ncwadi iyaqhubeka nokugqamisa imikhankaso yokuqala yokumaketha yase-Europe ehlangene phesheya nokuthi ukusakazwa kwe-ETC eMelika kwaba kanjani umsebenzi ophambili wenhlangano. Ngaphezu kwalokho, umsebenzi ugxile ezinseleleni ezintsha zezombusazwe zokuvakasha ngobuningi ezavela ngokugcwele ngeminyaka yawo-1960. Iminyaka yawo-1970 & 1980 yaletha kokubili intuthuko ebalulekile eyanyakazisa imboni yezokuvakasha, njengezindiza ezintsha nobuchwepheshe obusekelwe kukhompyutha, nezinselele ezinkulu (ukwehla komnotho, inhlekelele yenuzi nokuhlasela kwamaphekula), okwakudinga impendulo ye-ETC. Iminyaka yangemva kweMpi Yomshoshaphansi yandisa kakhulu ubulungu be-ETC eCentral naseMpumalanga Yurophu futhi yandisa ukusebenzisana kwayo nezikhungo zaseYurophu. Ukwethulwa kwe-visit europe.com ngo-1996 kwaphawula ukuqala kokuphromotha kwedijithali kwe-Destination Europe. Isahluko sokugcina sibheka lokho i-ETC eye yafeza ngemva kokuguqulwa kobuholi ngo-2012 kuze kube namuhla, yandisa imisebenzi yayo futhi iqinisekisa isikhundla sayo njengezwi lezokuvakasha zaseYurophu ekhulwini lamashumi amabili nanye.
“Umlando we-European Travel Commission (1948-2018)” wacwaningwa wabhalwa osomlando abathathu abangongoti emkhakheni wezokuvakasha – uDkt Igor Tchoukarine (University of Minnesota), uDkt Sune Bechmann Pedersen (Lund University), kanye noDkt Frank Schipper ( Isisekelo Somlando Wezobuchwepheshe, Eindhoven).
