Abahleli bafike benesifiso sokubheka kabusha imihlangano yabo nemicimbi, kanye nezidingo ezintsha zabahambele umcimbi kusenesikhathi. Umholi we-Global Events Strategic Solutions yakwaGoogle u-Megan Henshall uyachaza: “Kube khona uguquko lwamasiko olumelene nokusungulwa – kufanele wenze abantu bakwethembe futhi uzuze isikhathi sabo manje.”

Ingabe likhona ikusasa lemicimbi?

U-Megan ubeyingxenye yengxoxo yephaneli e-Exclusively Corporate kanye no-Amanda Whitlock EY Global Events Leader kanye (ejoyina ukude) u-Ewelina Dunkley, Events Lead of Meta. Umongameli uPatrick Delaney ubuze umbuzo ongacacile: Ingabe likhona ikusasa lemicimbi? (Impendulo? Yebo - kunanini ngaphambili!).

Walandela ngokuphenya uma ngabe iqhinga indima yezehlakalo kwakuqondwa kangcono ngemuva kobhubhane. UWhitlock uchaze ukubaluleka kwemicimbi eyenzeka mathupha eqenjini lakhe kusukela ngo-2019. "Manje sigcizelela ukuxhumana nokubaluleka kwesipiliyoni esibukhoma, somuntu nomuntu ... abantu bayakwazisa ukuba ndawonye kakhulu manje."

Umbono ka-Henshall ukuthi ukuqonda kwamasu 'kusancike kumholi' futhi wachaza ukuthi imicimbi ye-Google ayihlolisiswa kuphela ngemali engenayo, kodwa futhi nokwakhiwa komphakathi nokuqhubeka kwamasiko. E-Meta, lapho u-Dunkley ebhekele imicimbi yangaphakathi yabantu abangu-10,000 e-London nasemhlabeni jikelele, kugxilwe emphakathini, emasikweni nasekuzibandakanyeni. “Sithole ukuxhumana okucacile kwembangela phakathi kokuhambela umcimbi nomuzwa onamandla wokuba ingxenye yenkampani okuhumusheka ekubeni uzizwe uyingxenye yento enkulu.”

I-IMEX - 'inkundla yokudlala ephezulu'

Amandla okuba yingxenye yagqama njengoba omunye wabahleli benhlangano yezindawo wayefuna ukuhlola. U-Valentina Tudosa ovela ku-EMEA Power Transmission Distributors Association - omunye wababekhona e-Association Focus - uyachaza: "Ngamazwe angamalungu angama-200, inselele kimi iwukuthola izindlela ezintsha zokuhlanganisa nokubandakanya zonke izethameli. Ngilandela i-'wow' factor - ifomethi yobuciko noma isihloko sokuhlanganisa inhlobonhlobo yamazwe namasiko inhlangano yami ekhonzayo. Ngethemba ukuthi ngizoyithola lapha - I-IMEX, phela ifana ‘nenkundla yokudlala’ yemihlangano nemicimbi.”

Abahleli benhlangano babheka amafomethi emicimbi yabo ngobhubhane olusha lwamehlo, njengoba uSteven Henry ovela kuMkhandlu Wezakhiwo Ezinde kanye ne-Urban Habitat echaza: “Ngokokuqala ngqa kulo nyaka sidingida imicimbi emincane yesifunda eduze nengqungquthela yethu enkulu yaminyaka yonke - empeleni. , sibambe umcimbi wethu wokuqala ngqa wamalungu aseYurophu ngenyanga ezayo.”

Ezinye izingqinamba ochwepheshe benhlangano ababefuna ukuzihlola kwakuwumklamo womcimbi, inkontileka nokusimama. Eyokugcina bekuyindikimba esemqoka yeseshini yomhlangano wonke - umongameli uGenevieve Leclerc, oyi-CEO kanye noMsunguli Okanye naye we-#Meet4Impact uyachaza: “Kunendlovu ekamelweni futhi sizobe sibhekana nayo namuhla - ukusimama.” Inhlolovo ye-Slido yababekhona ibonise ukuthi yinkinga abahleli asebevele beyilungisa: ama-37% aqinisekisa ukuthi ukusimama kuyinto ehamba phambili; U-27% uthe wenza izinguquko ngendlela efanele.

2 Association Social IMEX Frankfurt 2023 1 | eTurboNews | eTN — I-Association Social, i-IMEX Frankfurt 2023

Abahleli be-ejensi basize ukuhlela uhlelo lwabo lweForamu Yabaqondisi Be-Ejensi. Izihloko zezingxoxo zazihlanganisa ukwakha nokuthuthukisa ithalente nezindlela ezintsha zokukhulisa ibhizinisi. Ukuqaphela isidingo sokuzivumelanisa nesimo sezohwebo esishintshile kanye nokulindelwe kwasekela uhlelo lwantambama olusebenzisanayo.

I-Association Focus yethulwe ngokuhlanganyela ne-AC Forum, i-AMC Institute, i-ASAE: Isikhungo Sobuholi Benhlangano, i-ESAE ne-ICCA.

I-IMEX Frankfurt iqala kusasa, Meyi 23, e-Messe Frankfurt.  

Izindaba ezingaphezulu nge-IMEX