Ababonisi abangu-5500 abavela emazweni angu-169 babonise izindawo zabo kanye nababambiqhaza e-Messe Berlin kuleli sonto, inkundla enkulu kunazo zonke e-German Capital City Berlin.
Sekuyiminyaka engaphezu kwengama-50 igama le-ITB limi emhlabeni wonke ngolwazi lwemboni, inethiwekhi kanye nemicimbi ye-trendsetting. Minyaka yonke ngoMashi umhlaba wezokuvakasha wamazwe ngamazwe ubuthana embukisweni omkhulu wezohwebo kwezokuvakasha emhlabeni- the I-ITB Berlin.
Lokhu bekuyiqiniso kuze kube ngu-2020, lapho i-COVID imangaze umhlaba futhi ihlasela umkhakha wezokuvakasha nowokuvakasha emnyombweni wayo.
Njengoba kubikezelwe kuqala ngu eTurboNews ngoFebhuwari 2020 ITB 2020 ikhanseliwe. Ababuki abaningi balahlekelwe yimali eningi etshaliwe ngenxa yokunqoba kokuqala okukhulu kwegciwane le-COVID-19 lapho liqala ukubulawa kwalo eYurophu.
Ngemuva kweminyaka ecishe ibe mi-2 yokuvalwa kanye nemikhawulo yokuhamba, umhlaba ubunethemba lokuthi ngo-2022 uzophinde uhlangane e-IMEX eBerlin. UMesse Berlin ukhansele i-ITB 2022 ngoDisemba 2021.
Ekugcineni ngo-2023 futhi kusukela ngoMashi 5-8, 2023 kwase kuyisikhathi sokuba ezokuvakasha nezokuvakasha zihlangane futhi eBerlin. Injabulo yomhlaba wonke eyenziwe ikakhulukazi abantu bakudala ababeyazi i-ITB ukuthi bagibele izindiza, izitimela nezimoto ukuze baye eBerlin futhi.
Kwakujabulisa, kodwa izici ezinkulu zazingekho noma zase zishintshile.
Esikhundleni sezinsuku ezi-5, i-ITB yenzeka ngezinsuku ezi-3 kuphela ngesonto eledlule. Ukubamba iqhaza komthengi ngosuku lwe-4 no-5 lwe-ITB kwashiywa ngaphandle futhi kwakhanselwa.
Ngosuku lwesi-3 amahholo amaningi ayesevele engenalutho ekuseni kakhulu, kodwa ngosuku lokuqala futhi kancane kancane nangosuku lwesi-2 ayedlondlobala, edlangile futhi “i-Wiedersehen” yabaholi bezokuvakasha.
Lapho zihamba emahholo, izivakashi zazibhajwe emaphethelweni amanye amahholo ombukiso ayengenamuntu.
Izindawo ezifana neRussia, North Korea nezinye ezimbalwa bezingekho, i-Ukraine ibihambele futhi ithakaselwa. Ipolitiki nempi kwaba yimbangela.
Inguqulo encane yobukhona baseNyakatho Melika ibonise ukuthi abantu baseMelika bayishaya indiva i-ITB ngo-2023 ingxenye enkulu.
Ababekhona bathi bajabule ngokubuyela eBerlin.
ISaudi Arabia yaba khona okokuqala futhi yakhanya ngendlela engakaze ibonwe indawo okuyiwa kuyo. Umbuso nombono wawo ka-2030 wokushintsha ukuncika kukawoyela esikhundleni sezokuvakasha nezinye izimboni uvele kumdlali omusha waya komunye wabaholi ababaluleke kakhulu kwezokuvakasha nezokuvakasha phakathi neminyaka emi-3 i-ITB yakhanselwa, kwathi i-COVID yathatha izintambo kulo mkhakha.
Ungqongqoshe Wezokuvakasha waseSaudi wayeyinkanyezi yangempela ye-ITB, kodwa wasebenza ngokuthula ngemuva, wonke ungqongqoshe owayekhona wayemagange ukuhlangana naye.
Labo abebebonakale behola ezokuvakasha kulo lonke lolu bhubhane lwe-COVID, njengeSaudi Arabia, Jamaica, Barbados, Seychelles, Montenegro, Spain, noma amanye amazwe ase-Afrika ayematasa kakhulu kunangaphambili.
Imiklomelo isalokhu idumile futhi maningi amathuba okunconywa ngesikhathi se-ITB.
Kwasayinwa ama-MOU, Kufaka phakathi World Tourism Network I-MOU ne-SUnx Malta ifinyelela emazweni angama-40 athuthukile kancane.
I-Georgia yakhanya ngobusuku bangaphambi kokuvula ngomdlalo osezingeni lomhlaba, inkulumo kandunankulu, nomGeorgia ozidlayo UNWTO UNobhala-Jikelele efika emhlabeni, iGeorgia iyiYurophu isikhathi eside kunanoma yiliphi izwe. Umlayezo wawuthi iGeorgia isikulungele ukujoyina i-European Union.
I-ajenda yezombangazwe ecacile kanye ne-PR edingekayo yenza abantu baseGeorgia batshale imali enkulu ekubeni izwe elisemthethweni le-ITB, kodwa ukubhekana nabezindaba ngabaholi babo kwakungeyona inketho.
Imibuzo eminingi kakhulu ibingenza ukuvuleka kwesitayela sase-Europe kwabezindaba kube umsebenzi oyingozi emcimbini we-ITB. Izindaba zamazwe ngamazwe zibike mayelana nomkhawulo omusha waseGeorgia kumithombo yezindaba yangaphandle. Lokhu kwakungeyona iphuzu i-vice-chancellor yaseJalimane eyayifuna ukuyibona lapho iqinisekisa ukuthi iGeorgia yayiyi-100% yaseYurophu. Kwakuyisikhathi sokugubha kanye nokuzincoma kubaxhasi.
Ngokumangazayo ubusuku bephathi yaseGeorgia ePanoramapunkt eBerlin banikeze iwayini elimnandi laseGeorgia, kodwa ukuzijabulisa kwakuyi-Jazz hhayi izivakashi zomculo ojabulisayo zaseGeorgia ezazidansa endaweni yokudlela noma indawo yokucima ukoma yaseGeorgia - umoya wokungenisa izihambi waseGeorgia wawungekho endaweni. igumbi.
Ubani futhi owayelahlekile ngobusuku baseGeorgia? Ubuholi bezokuvakasha baseGeorgia, kanye ne UNWTO UNobhala-Jikelele umile - akukho mibuzo ephenduliwe.
Ababambiqhaza bezokuvakasha kanye nezokuvakasha eBerlin bebenethemba lemali engenayo ngesikhathi se-ITB, kodwa kwaba khona ukudumala.
Amahhotela ayesatholakala kalula, ukuthola itekisi kwakungeyona inkinga, nezindawo zokudlela zinamatafula amaningi avuliwe.
I-ITB bekungaba yithuba lokubonisa iBerlin, futhi ibonise iJalimane, FUTHI nokuvumela ababukisi babonise kumhambi waseJalimane.
Leli thuba lishiywe ngaphandle kwa-ITB.
Iningi labanikazi bamathikithi e-ITB belindiza lingena liphuma phakathi namahora angama-24 noma angama-48, cishe akekho umuntu ohlala eBerlin owayazi nge-ITB.
Izigidi zama-Euro ku-PR kanye namathuba okuthengisa amazwe abukisayo nababambiqhaza awazange anakwe futhi aqedwe. Akukacaci ukuthi ukubukisa e-ITB 2023 bekuyimali encane kakhulu uma kuqhathaniswa nombukiso wokugcina ngo-2019 ukuze kulungiswe ukonga ngokuvumela ukunganaki abathengi.
Bekukuhle ukuthi i-ITB ibuye iqede usizi lwe-COVID, kepha inkathi entsha ene-zoom, amathuba akhanseliwe kanye nokuvala imithombo yezindaba yomhlaba sekuyinto engokoqobo- futhi edolobheni elibandayo laseBerlin.
I-ITB Berlin 2024 kusukela ngoMashi 5-7 manje isisezinhlelweni, asethembe ukuthi u-2023 uzoba yisifundo esingakhela kuso.
Sethemba ukuthi izikhulu zaseBerlin zizosebenzisa leli thuba ngo-2024 futhi zakhe eduze kwe-IMEX ukuze zibonise idolobha nezwe futhi zikhuthaze ukuhlala usuku olwengeziwe.
World Tourism Network ilungele ukugubha iminyaka yayo emi-4 noma ukwakha kabusha uhambo ngo-2024. WTN yaqala eceleni kwe-ITB Berlin ekhanseliwe eGrand Hyatt Berlin ngoMashi wezi-2020 futhi manje inamalungu emazweni ayi-130.
