I-CCA, ibhizinisi lezikhumulo zezindiza ezizinze eMelika le-Clear Channel Outdoor Holdings, Inc. izophinde inikeze imboni ye-Out-of-Home (OOH) umkhakha wokuqala ukuya emakethe, uhlaka oludidiyelwe lokuhlela izithameli, ukukhulisa nokulinganisa izixazululo - i-CCO RADAR - ukuze khetha abakhangisi be-CCA.
Uhlelo lwedijithali luhlanganisa abaxhasi bokuqala besisekelo i-Google Cloud® ne-Alaska Airlines futhi iba bukhoma Nov. 2019. Futhi okokuqala ngqa ezweni lonke kwabezindaba zesikhumulo sezindiza, i-CCA izokwenza ukuthi inethiwekhi yesikhangiso itholakale kubaxhasi abayisisekelo kanye nenani elilinganiselwe labakhangisi bomkhankaso, inikeze laba bakhangisi abakhethiwe ithuba lokuxhumana nabagibeli abangaphezu kwezigidi ezingu-15 abadlula esikhumulweni sezindiza minyaka yonke.
"Alaska kuyamjabulisa ukuba nguzakwethu osungula ne-Clear Channel Airports ukusiza ukwenza isimanje indlela izihambeli ezihlanganyela ngayo nokukhangisa esikhumulweni sezindiza saseSan Jose,” kusho. Natalie Bowman, umqondisi ophethe we-Alaska Airlines wezokuxhumana komkhiqizo nokumaketha. "Njengoba iSilicon Valley iyisizinda esihamba phambili sokusungula izinto ezintsha emhlabeni wonke, isikhumulo sezindiza siyindawo evuthiwe yokukhomba amaflaya angenayo naphumayo anezixazululo zobuchwepheshe ezizoletha ukukhangisa phambili ekuhlangenwe nakho kwabathengi."
Ngokungeziwe kubaxhasi besisekelo se-SJC, amanye amabhrendi ahamba phambili e-Silicon Valley athenge imikhankaso yokukhangisa eqinisekisa ukuthi imilayezo yabo izosebenza kuyo yonke inethiwekhi ye-SJC yezikrini zedijithali ezintsha ezingu-82 (ngaphezu kuka-5,000 sq. ft. izimpawu zedijithali). Uxhaso olukhethekile lwesisekelo nezinhlelo zokukhangisa zomkhankaso zimele i-pivot yomkhakha ekuhwebeni kwemidiya yesikhumulo sezindiza kusukela kusikrini ngasinye, itheminali ngayinye noma isisekelo senethiwekhi ngenethiwekhi ukuya ekuthathweni okuphelele kwesikhumulo sezindiza.
Ngaphezu kwalokho, leli su le-CCA, lizobona i-SJC iphinda kabili inzuzo yayo yokukhangisa, ibeka ibha entsha yemali engenayo ngomgibeli ngamunye.
“Njengoba i-San Jose njengenhloko-dolobha yomhlaba yezobuchwepheshe, lena indawo efaneleke kakhulu yokwethula inethiwekhi yokukhangisa yesikhumulo sezindiza yedijithali yokuqala yase-US,” kusho. UJohn Moyer, SVP, Development and Operations, Sula Iziteshi Zezindiza. “Sisebenzele leli su lokusekela lesisekelo ngonyaka odlule futhi ithimba le-SJC libambe iqhaza elibalulekile ekuthuthukiseni uhlelo lokukhangisa lwesikhumulo sezindiza oluthuthuke kakhulu olutholakala e-US Ukuba nobuchwepheshe nezikhohlakali zomhlaba wonke ezifana ne-Google Cloud® ne-Alaska Airlines ukwethula lo mkhakha. uhlelo lokuchaza kabusha lukhombisa ukuqamba okusha okumangalisayo kanye nesimanjemanje i-SJC enganikezela ngemikhiqizo."
Uhlelo lokuqala lwesizwe lokukhangisa ngedijithali e-SJC luphinde luphawule ukusetshenziswa kokuqala kwenkampani ehamba phambili embonini yezixazululo eziqhutshwa idatha zokuhlela okusebenzayo, ukukhulisa nokulinganisa, okwaziwa ngele- Sula Isiteshi Sangaphandle I-RADAR.
