UngqongqosheUmmeleli wethu wethule amazwi okuhalalisela esidlweni sakusihlwa sesikhumbuzo esingoMgqibelo, Okthoba 29, 2022, e-Hilton Rose Hall Resort e-Montego Bay.
Nakhu akusho emcimbini wokugubha:
Unyaka ka-1961 wawuphawuleka ngezizathu eziningi. Kwakungunyaka lapho iJamaica yazihlukanisa neFederation of the West Indies kulandela inhlolovo; i-Little Theatre, okuyikhaya lesiko lezobuciko elidlangile laseJamaica, yavula iminyango yayo; samukele ingqikithi yezivakashi ezingu-293 899 ogwini lwethu olumemayo; kanye ne-Jamaica Hotel & Tourist Association (JHTA) yasungulwa.
Namuhla kusihlwa, njengoba sigubha iminyaka engama-60 ye-JHTA (naphezu kokubambezeleka okubangelwa ubhubhane), ngeke sikwazi ukweqa indima enkulu ye-JHTA ekuthuthukiseni ngempumelelo Imboni yezokuvakasha yaseJamaica. Iminyaka engamashumi ayisithupha iyingqophamlando kunoma iyiphi inhlangano; nokho, iminyaka engamashumi ayisithupha yempumelelo yebhizinisi ingukunqoba okuncomekayo.
Ngiyajabula ukuthola leli thuba lokukhuluma nalaba bantu abavelele njengoba nigubha uMgubho WeDayimane. Nokho, kusihlwa nje, ngimi ezicathulweni ezinkulu kakhulu zikaNgqongqoshe wethu Wezokuvakasha, uMhlonishwa. U-Edmund Bartlett owayefuna kakhulu ukuba lapha kodwa kwadingeka avumelane nezidingo zehhovisi lakhe. Noma kunjalo, uthumela izifiso zakhe ezinhle.
Egameni likaNgqongqoshe, uMnyango wethu kanye nezinhlaka zayo zomphakathi, ngithatha leli thuba ukudlulisa ukuhalalisela ngokusuka enhliziyweni ubulungu be-JHTA ngokuzuzwa kwalesi sigameko esibalulekile. Siyaziqhenya ngokuba nawe njengozakwethu wezokuvakasha obalulekile phakathi namashumi eminyaka, ngezikhathi ezinhle neziyaluyalu.
Bathi lapho kufika izikhathi ezinzima, uyazi ukuthi obani ngempela abangane bakho beqiniso. Njengoba siphuma sidangele kodwa sikhuthazela ngokwengeziwe ngakolunye uhlangothi lobhubhane lweminyaka emibili ye-COVID-19, siyazi ngokuqinisekile ukuthi sinozakwethu oqinile futhi ozinikele ku-JHTA.
Ukubambisana kwethu kuthathe isici esisha ngesikhathi sodlame. Umsebenzi ongapheli kanye nemizamo yokubambisana kanye neqiniso lokuthi ngokubambisana sakwazi ukudala uguquko olushelelayo ukusuka endaweni eyiqanda ekuqaleni kwalolu bhubhane ukuya endaweni ebekezelelekayo ngesikhathi senhlekelele futhi manje saya esikhundleni sokukhula esisibeka phambili. ijika futhi, ngokungangabazeki, ngaphambi kwayo yonke iCaribbean mayelana nokusimama komnotho, ikhuluma ngempumelelo ngobunye benhloso.
Sisonke, sibhekane nezinselelo zethu, siziphendulela amathuba. Sasebenza ndawonye ukuze sibeke izinyathelo neziqondiso ezisebenzayo - kusukela ku-Resilient Corridors yethu kuya ezimisweni eziqinile zezempilo nokuphepha - eziqinisekisa umkhiqizo wezokuvakasha ophephile, ohehayo futhi osebenza kahle kwezomnotho kubasebenzi bethu, imiphakathi, izivakashi kanye nababambiqhaza bezokuvakasha.
Kwakuyisikhathi lapho sasihlangana cishe zonke izinsuku futhi sasixoxisana njalo. Lokhu yinto esingakaze siyibone embonini. Kulolu hlelo sidale izinyathelo eziningi ezintsha ezibeke iJamaica endaweni enhle embonini yezokuvakasha yamazwe ngamazwe - hhayi nje kuphela njengendawo ephephile yokuvakasha kodwa futhi njengomholi wokucabanga ekuqiniseni nasekuvuseleleni indawo yezokuvakasha.
Ngakho, lokhu kusitshelani?
Ukusebenzisana nokusebenzisana okunesu kubalulekile empumelelweni yebhizinisi. Akukho lapho okuhambisana khona kakhulu nakwezokuvakasha, okuwuhlelo lwemvelo olukhulu lwamabhizinisi axhumene ngokuguqukayo.
Ezokuvakasha wumsebenzi ohlanganisa izinhlangothi eziningi, othinta izimpilo eziningi futhi uthintana nemikhakha eyahlukene, njengezolimo, izimboni zezobuciko namasiko, ezokukhiqiza, ezokuthutha, ezezimali, ugesi, amanzi, ezokwakha kanye nezinye izinsiza. Ngivame ukuchaza ezokuvakasha njengochungechunge lwezingxenye ezihambayo - abantu ngabanye, amabhizinisi, izinhlangano nezindawo - ezihlanganayo ukuze zenze ulwazi olungenazihibe oluthengwa izivakashi futhi ludayise izindawo okuyiwa kuzo.
I-JHTA ibe nguzakwethu oyingqwele ekwenzeni ukululama kwenzeke. Le nhlangano ehlangene ivumele umkhakha ukuthi ukhule ngokushesha kakhulu kunalokho obekulindelwe ekuqaleni. I-Jamaica ngokushesha yaba ngelinye lamazwe alulama ngokushesha kanye nendawo yezokuvakasha ekhula ngokushesha e-Caribbean. Ngifisa ukubonga ngendlela ekhethekile uMnu. Reader kanye nethimba lakhe elisebenza ngokuzikhandla ngeqhaza elibalulekile abalidlalile ohlelweni lokululama.
Ukwengeza, ukunwebeka, ubumbano lwethu lwenhloso luphinde lwasiza ekuqhubekiseni ukusimama komnotho wezwe, okuyinto enhle kakhulu ngoba njengoba ngike ngaphawula ngaphambili abantu abaningi nezinhlangano zithembele kwezokuvakasha ukuze baziphilise.
Lokhu kugcizelelwa yi-Planning Institute of Jamaica's (PIOJ) April kuya kuJuni 2022 Quarterly Report, ekhombisa ukuthi ezokuvakasha ziyaqhubeka nokugqugquzela ukusimama komnotho wase-Jamaica ngemuva kwe-COVID-19. Umnotho ukhule ngama-5.7% ngekota, uma kuqhathaniswa nesikhathi esifanayo sango-2021, lapho umkhakha wezokuvakasha nowokwamukela izivakashi ube neqhaza elikhulu.
Ngokwe-PIOJ, Inani Langempela Elingezwe Lamahhotela Nezindawo Zokudlela likhule ngo-55.4%, okubonisa ukwanda okukhulu kwezivakashi ezivela kuzo zonke izimakethe eziyinhloko. Ngaphezu kwalokho, ubude besikhathi sokuhlala bubuyele emazingeni ka-2019 obusuku obungu-7.9 kuyilapho, okubaluleke nakakhulu, isilinganiso esichithwe kwisivakashi ngasinye sikhuphuke sisuka ku-$168 ngobusuku saya ku-$182 umuntu ngamunye ngobusuku. Lokhu kuyinkomba ecacile yokusimama komkhakha wethu wezokuvakasha.
Izibalo zokufika ezivela e-Jamaica Tourist Board (JTB) zibonisa ukuthi umkhakha ufakazela lokhu kuqina njengoba sidlula ukusebenza kwangaphambi kobhubhane. Ngaphandle kokuwa kwe-COVID-19, iJamaica isizuze amaRandi ayizigidi eziyizinkulungwane ezingama-5.7 kusukela iphinde yavula imingcele yayo ngoJuni 2020. Imininingwane iphinde ikhombise ukuthi isiqhingi samukele izivakashi ezingaphezu kwezigidi ezinhlanu ngesikhathi esifanayo.
Sekukonke, u-2022 ubonakala engunyaka werekhodi kwabafikayo. Izibalo zethu ziyaqhubeka nokukhula, kanti u-Okthoba naye usezoba enye inyanga eqopha umlando. Emavikini amathathu okuqala ka-Okthoba 2019 izivakashi zaba ngu-113,488. Isibalo sehle ngenxa ye-COVID-19 saya ku-27,849 ngo-2020 futhi saqala ukukhombisa ukululama ngo-72,203 ngo-2021. Ngiyajabula ukudalula ukuthi izibalo zokuqala zalawo masonto amathathu okuqala ngo-Okthoba kulo nyaka zikhombisa izivakashi ezifika ku-123,514, zidlula lezo. 2019 ngabangaba ngu-10,026. Ngilindele ukuthi inombolo izohlaba umxhwele nakakhulu uma izinombolo zohambo lwesikebhe zibaliwe.
Lezi zibalo zigcizelela ukuzinikela okubumbene kwabo bonke ababambiqhaza ekubekeni igxathu elingcono kakhulu lethu phambili kanye nokusungula izinto ezintsha ezimakethe ukuze kuvele kangcono ngakolunye uhlangothi lweminyaka emibili yokuphazamiseka.
Nakuba, ngenxa yalolu bhubhane, sasibuyekeze imigomo yethu yokukhula ukuze sifinyelele izivakashi eziyizigidi ezinhlanu, imali eyizigidi eziyizinkulungwane ezinhlanu zamaRandi kanye namagumbi amasha ayizinkulungwane ezinhlanu ngo-2025, ngokusekelwe ekusebenzeni kwamanje, kulindeleke ukuthi sihlangabezane nalezi zinhloso ngaphambi komugqa wethu wesikhathi.
Kodwa-ke, naphezu kwempumelelo yethu yakamuva, kufanele siqhubeke sijulisa ukusebenzisana ukuze sisungule futhi sixazulule izinselele eziyinkimbinkimbi ezihlobene nobhubhane ezisathinta umkhakha wezokuvakasha, njengokuphazamiseka kochungechunge lokuhlinzekwa kwempahla okungagcini nje ngokuba nomthelela empahleni nasezinsizeni kodwa futhi nokusetshenziswa kwabantu.
Isakhiwo esisha sezokuvakasha sase-Jamaica siyaqhubeka nokuholwa yi-Blue Ocean Strategy yethu, edlala indima ephambili ekuvuseleleni lo mkhakha.
Ibiza ukuthi kwakhiwe amamodeli ebhizinisi asuka kwewakudala asuselwe ekuqhudelaneni nasekumisweni.
Esikhundleni salokho, siguqule ukugxila kwethu kwesu laya kokukodwa kokudala inani elithuthukisiwe ngokuhlukaniswa kwemikhiqizo nokuhlukahluka. Ikakhulukazi, sivula izimakethe ezintsha futhi sithatha indawo yemakethe okungabangwa kuyo esikhundleni sokungena endleleni enyathelwe kahle futhi siqhudelane ezimakethe ezigcwele.
Sihlonza futhi sisungula izinqubomgomo ezintsha, izinhlelo kanye namazinga aqinisekisa izivakashi zethu ulwazi oluphephile, oluvikelekile futhi olungenazihibe kuyilapho sakha imodeli entsha yezokuvakasha esekelwe kuphothifoliyo ehlukahlukene yezinto ezikhangayo eziyingqayizivele neziyiqiniso kanye nemisebenzi, edonsa kakhulu kwemvelo namasiko e-Jamaica. amafa.
Ngesikhathi esifanayo, le ndlela yamasu isiza ukukhulisa imali engenayo, ukuqina, ukubandakanywa kanye nekhwalithi yomkhiqizo. Kuhlanganisa:
- Ukwandisa izimakethe kanye neziteshi eziya emakethe
- Ukuthuthukisa imikhiqizo emisha yezokuvakasha
- Ukwandisa ukugxila kwethu kwezokuvakasha emphakathini
- Ukwandisa ukuxhumana kuzo zonke izimboni zasendaweni
- Ukukhuthaza ukusimama nokusimama, kanye
- Ukugcizelela okwengeziwe ekuqinisekiseni indawo oya kuyo
Ezinye izinhlelo ezifaka isandla ekuphusheni kwethu okusha kwemboni ephilayo nebandakanyayo zihlanganisa:
- Ukuqeqesha nokwakha amandla abantu bakithi okusabela embonini ehlala ithuthuka. Kakade, ngophiko lwethu lokuthuthukisa abasebenzi, i-Jamaica Centre of Tourism Innovation (JCTI), sesiqinisekise izinkulungwane zezisebenzi zemboni kuso sonke isiqhingi futhi sabanikeza amathuba amasha.
- Ukuhlinzeka ngosizo lwezobuchwepheshe kanye nezezimali Kumabhizinisi Amancane Namaphakathi Ezokuvakasha (ama-SMTE), anegalelo elikhulu ekuqinisekiseni ubuqiniso kanye nengqikithi yesipiliyoni sezivakashi. Ngenyanga edlule nje, iSikhwama Sokuthuthukisa Ezokuvakasha (i-TEF) sethule i-Tourism Innovation Incubator ekade ilindelwe ukusiza ukuthuthukisa amabhizinisi amasha nasaqala ezokuvakasha azohlinzeka ngemikhiqizo emisha, izinsizakalo kanye nemibono yokuthuthukisa ukuncintisana komkhakha wethu wezokuvakasha.
- Ukudala isimo sokutshala imali esikhuthazayo ukusiza ukwakha lo mkhiqizo omusha wezokuvakasha. Ukutshalwa kwezimali kwezokuvakasha kube nomthelela ku-20% wesamba semali Etshaliwe Ngamazwe Ngamazwe Yangaphandle (ama-FDIs) yase-Jamaica eminyakeni emine edlule. Ngaphezu kwalokho, abatshalizimali abasha nabakhona kulindeleke ukuthi basebenzise imali ecela ku-US$2 billion ukwengeza amagumbi amasha emkhiqizweni wezokuvakasha wase-Jamaica eminyakeni emihlanu kuya kweyishumi ezayo. Lokhu kuzophumela ekwengezweni kwamakamelo amasha ayizi-8,500 24,000 nemisebenzi emisha yetoho neyesikhathi esigcwele engaphezu kuka-12,000 XNUMX, kanye nemisebenzi okungenani eyizi-XNUMX XNUMX yabasebenzi bokwakha.
- Futhi, sizobe senza amaphrojekthi amakhulu oguquko kulo mkhakha, isb, iphrojekthi yeSikhwama Sokuthuthukisa Izokuvakasha (i-TEF) sika-$1-bhiliyoni ukuthuthukisa 'I-Hip Strip' yaseMontego Bay ibe indawo ekhangayo eqala ngo-April 2023.
Lezi yizibonelo ezimbalwa nje zokuthi sihlela kanjani ukubusa ezokuvakasha ngenkathi sikhulisa ukukhula komnotho, sithuthukisa izimpilo zabantu futhi sidale namathuba emisebenzi.
Sisezigabeni ezisanda kuzalwa zokwakha i-Blue Ocean Strategy kodwa sikholwa ukuthi izosiphoqa ukuthi sidlule imingcele yemboni yethu yezokuvakasha ukuze sikwazi ukunikeza izivakashi zethu ulwazi oluyingqayizivele lwenani elikhulu.
Ngasikhathi sinye, izoqinisekisa ukuthi ukusimama okubandakanya wonke umuntu kuyenzeka ngokuqinisekisa ukuthi abasebenzi bethu abakhuthele bezokuvakasha bahlonyiselwe ukusebenzisa amathuba kuwo wonke amazinga omkhakha; sihlanganisa ozakwethu ezingxenyeni ezihlukahlukene zemboni ezingabashayeli besipiliyoni sezivakashi nokunikeza ithuba kubadlali abasha ukuthi bangene endaweni yezokuvakasha ezindaweni ezihlukene zochungechunge lokuhlinzeka, kuyilapho siqinisekisa ukuthi inzuzo iyaqhubeka kubanikazi bamahhotela ethu.
Kuleli zinga, singenza ezokuvakasha zibe umshayeli womnotho wesizwe ngendlela yangempela nephusile ngokwesisekelo sokufaneleka, ukulingana kanye nokufinyelela.
Sengiphetha, kufanele ngibonge uMnu. Reader ngomsebenzi omuhle awenzile kule minyaka emibili edlule njengoMongameli we-JHTA. Ube ngumholi oqinile osebenzise inkundla yakhe ukunxenxa amalungu akhe ngempumelelo kanye nokusiza ukugcina imboni ithuthuka kwesinye sezikhathi eziyinselele kakhulu emlandweni wethu.
Ngiphinde ngidlulise ukuhalalisela kwami kuMongameli ozayo we-JHTA u-Robin Russell. Nginesiqiniseko sokuthi ngolwazi lwakho, ukuqonda kanye nokuzibophezela ekusunguleni izinto ezintsha uzoba nempumelelo.
Njengoba uqala uhambo lwakho olusha njengomholi wale nhlangano ehloniphekile, uMnyango Wezokuvakasha umi ngomumo ukukusiza wena nethimba lakho e-JHTA nganoma iyiphi indlela esingayenza. Sibheke ngabomvu ukuqhubeka nokusebenzisana okuhle kakhulu phakathi kwezikhungo zethu ezimbili njengoba sisebenza ngokubambisana ukwakha umkhakha ohlinzeka ngamathemba angempela okukhula nokuthuthukiswa komnotho okuqhubekayo futhi okubandakanya wonke umuntu.
