Ezokuvakasha zaseJamaica UNgqongqoshe uMhlonishwa. U-Edmund Bartlett ucela izintshisekelo zomkhakha wangasese ukuthi zisebenzise ngokunenzuzo imakethe ye-rum yezokuvakasha ekhulayo ukuze ikhiqize amazinga aphezulu okukhula kuzo zombili izivakashi ezifika kanye nemali etholwa yiJamaica, esikhathini se-post-COVID-19.
“Ukuvakasha kwamaRum kuyakhula njengoba inani elandayo labahambi lenza izikhungo zokufundisa iziphuzo zemigwaqo nezama-rum maphakathi nohambo lwabo lwamaholide, kanti iJamaica inomkhiqizo omuhle kakhulu wama-rum - ama-premium brand nama-distilleries anomlando. Ukusizakala kakhulu ngalo mkhuba kuzosivumela ukuthi sikhiqize amazinga aphezulu okukhula kulabo abafikayo nabaholayo, ”kusho uBartlett.
"Kuyithuba lokuthi singene kuleyo ngxenye yemakethe yomhlaba ejabule ngokusetshenziswa kwama-rum futhi edlala ngokuphelele emandleni kaJamaica njengomholi womhlaba wonke kuma-premium rums," engeza.
“Phansi komgwaqo, lapho ubhadane lungemuva kwethu nemikhawulo yezokuvakasha isuswa, ngifisa ukubona kudalwa umzila weramu ohambisa izivakashi ohambweni olushukumisayo kuya kuzo zonke iziphuzo zokwenza iziqhingi zalesi siqhingi, lapho zingazicwilisa khona ifa lama-rum ngenkathi sijabulela imimoya yethu ewina imiklomelo, ”kusho uMnu. Bartlett.
UNgqongqoshe uBartlett ukholelwa futhi ukuthi ukunikezwa kwezokuvakasha ngama-rum kungamakethwa njengokwenzelwa izindawo eziningi okuzovumela abahambi ukuba bajabulele i- “Havana Club eCuba, Mount Gay Eclipse Gold eBarbados, kanye ne-Appleton yethu edume umhlaba wonke khona lapha eJamaicaica. I-Caribbean yaziwa kabanzi njengendawo yokuzalwa kwe-rum; masikusebenzise ngokunenzuzo lokhu. ”
UNgqongqoshe ubekhuluma muva nje ngesikhathi kwethulwa isiteji sesithathu seJamaica Rum Festival, okulindeleke ukuba sibe ngoMashi 27. I-Appleton Estate izobe ihlela umcimbi waminyaka yonke ngokubambisana neJamaica Tourist Board (JTB) kanye neTourism Isikhwama Sokuthuthukisa (TEF).
Umcimbi weJamaica Rum Festival uzohlelwa ngokwamadijithali kulo nyaka, ngokulandela imigomo ye-COVID-19 futhi uzobandakanya izingqungquthela zokufundisa ezokuhweba, ezokuzijabulisa, izinkambo ze-rum kanye nemibukiso.
“Ngokuzinikela esikhaleni sedijithali, sihlanganyela ekubalukeni kweJamaica kwezoramu, ekudleni, kwezobuciko nasemculweni nababukeli abaningi bomhlaba jikelele babathandi bamaRamu, abakhiqizi kanye nabasebenza embonini. Nginesiqiniseko sokuthi abashisekeli abaningi baphesheya kwezilwandle ababuka ku-inthanethi bazoyengwa ukuba beze lapha ngokushesha ukuze bezwe isiko lamaRum laseJamaica, ”kusho uNgqongqoshe uBartlett.
#ukwakha kabusha
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “Down the road, when the pandemic is behind us and travel restrictions lifted, I would like to see the creation of a thematic rum route that takes visitors on a sensory journey to all of the island's distilleries, where they can immerse themselves in our fascinating rum heritage while enjoying our award-winning spirits,” Mr.
- Edmund Bartlett is calling on private sector interests to take greater advantage of the growing rum tourism niche market in order to generate higher growth rates in both visitor arrivals and earnings for Jamaica, in the post-COVID-19 era.
- “Rum tourism is on the rise as a growing number of travelers make distilleries and rum festivals central to their holiday itineraries, and Jamaica has an excellent rum product – premium brands and historic distilleries.
