Indlela entsha yaseKorea yokuxhumana ngokuphepha

Amavidiyo okuphepha endizeni adingeka ukwethula imininingwane yokuphepha edingekayo njengokugcinwa kwemithwalo, izinto ezivinjelwe ngesikhathi sendiza, izimpawu zebhande lesihlalo, ukuphuma kwezimo eziphuthumayo, izinyathelo okufanele uzenze lapho usebenzisa i-airbag nokuthi ugqoka kanjani ijakhethi yokuphila.

IKorea Air manje isakaza ividiyo entsha yezokuphepha edlala iSuperM, iqembu elidumile lomhlaba wonke iK-Pop, ngokubambisana neSM Entertainment, okuyinkampani enkulu yezokungcebeleka eKorea.

Ezinye izinkampani zezindiza zethule amavidiyo ahlekisayo okuphepha aqukethe osaziwayo bakazwelonke, kepha lena yividiyo yokuqala yezokuphepha efomini lamavidiyo omculo afaka abaculi abanamandla be-K-pop abafana ne-SuperM.

Umbhali wengoma odumile weSM Entertainment, uKenzie, udale iculo elibizwa ngokuthi “Asihambe yonke indawo,” eliguqulwe laba yividiyo yomculo we-K-pop. Ngokuhlanganisa imithetho yezokuphepha kuvidiyo yomculo, ividiyo eyingqayizivele yokuphepha endizeni yadalwa.

Ividiyo ifaka ukuhlanganiswa kwezinhlobo: i-hip-hop, i-R & B, i-elektroniki, i-deep house ne-synth pop. Ngokuxuba izinhlobo eziningi engomeni eyodwa, ividiyo ihlose ukudonsa ukunakekela kwabagibeli abahlukahlukene.

■ Abalingisi bevidiyo entsha yezokuphepha endizeni yaseKorea Air bayakhazimula.

ISuperM yiqembu elisha elenziwe yiSM Entertainment, enezinkanyezi eziyisikhombisa ze-K-pop ezivela emaqenjini abafana abafana beSM: iTaemin evela eShinee; UKai noBaekhyun abavela ku-Exo; UTaeyong noMark abavela ku-NCT 127 no-Ten noLucas abavela ku-WayV. Ngokwengeziwe, uBoA, umculi odumile we-K-pop, wasebenza njengombalisi wevidiyo, edonsela ukunakwa okwengeziwe.

Iqukethe izinkanyezi ze-K-pop eseziphumelele, ukuthandwa kweSuperM kukhuphuke kakhulu. Leli qembu labamba ikhonsathi lalo lokuqala ngo-Okthoba eLos Angeles kanti manje seliqala uhambo lwaseNyakatho Melika. I-albhamu yayo yokuqala encane yafaka ishadi kushadi lama-albhamu weBillboard 200.

Ingoma yevidiyo yezokuphepha ethi “Asihambe yonke indawo,” izokhishwa njenge-albhamu eyodwa ngoNovemba. Ngokusho kweKorea Air, inzuzo ezotholakala kule albhamu izonikelwa emkhankasweni weGlobal Poverty Project womkhankaso iGlobal Citizen. IGlobal Citizen ngumkhankaso ohlose ukuqeda ubumpofu obedlulele, ukuguquka kwesimo sezulu kanye nokungalingani komhlaba wonke ngokubambisana nabaholi bezizwe ezingama-193 ezingamalungu eZizwe Ezihlangene, ohulumeni, abenzela ububele kanye nezinhlangano zomphakathi.

Khonamanjalo, iKorea Air izosingatha imicimbi yokuqhakambisa ividiyo yezokuphepha. Umcimbi “wokwabelana” wevidiyo uzobanjwa ngoNovemba 4 kuya kuDisemba 10, ukhuthaza amakhasimende ukuthi abelane ngevidiyo elayishwe esiteshini se-YouTube seKorea Air (www.youtube.com/koreanair) kuziteshi zabo ze-SNS. Indiza eyisibonelo enesibambiso seSuperM izoklonyeliswa kwabaphumelele abayi-100 bokuqala. Imininingwane engaphezulu ngemicimbi yokuphromotha ikuwebhusayithi yezindiza: www.koreanair.com.

■ Okufaka isandla ekusakazekeni komhlaba wonke kwesiko le-K-pop

Izindiza eziningi ezinkulu zomhlaba zidale amavidiyo ahlukile ezindizeni zokuphepha abonisa isiko nezimpawu zezwe labo. Isibonelo, iBritish Izindiza idlulise umyalezo onobuqili wokuphepha ngokufaka osaziwayo baseBrithani. I-Air New Zealand ibinevidiyo yezokuphepha enesihloko esithi "Lord of the Rings," equkethe iHobbit nama-elves. IVirgin America yadonsela ukunaka ngevidiyo yayo yokuphepha kwengoma nomdanso.

Ividiyo yokuphepha eyingqayizivele yaseKorea Air idonsela ekuthandeni isiko le-K-pop nesiko laseKorea futhi ngokwethulwa kwale vidiyo, inkampani yezindiza isakaza ngenkuthalo isiko elidumile laseKorea emhlabeni wonke.