Amahhotela eLe Méridien: Ukuphakanyiswa kwehlobo laseYurophu

I-Le Méridien iwuhlobo lwehhotela olusezingeni eliphezulu, lamazwe ngamazwe elinombono waseYurophu, ngaphambili elalinekomkhulu eFrance nase-United Kingdom.

Lolu hlobo lwatholwa yi-Starwood Hotels & Resorts ezizinze e-US ngo-2005. Ngemva kokutholwa kwe-Starwood ngu-Marriott ngo-2015, manje seluphethwe yi-Marriott International futhi selunephothifoliyo yamahhotela angaphezu kuka-110.

I-Le Méridien yasungulwa njengophawu ngo-1972 ngabakwa-Air France ngaphansi kwesivumelwano sokusebenzisana “sokunikeza amakhasimende ayo ikhaya elikude nekhaya.” Indawo yokuqala yaseLe Méridien kwakuyihhotela elinamagumbi ayi-1,000 eParis - Le Méridien Etoile. Phakathi neminyaka emibili lisebenza, leli qembu belinamahhotela angu-10 eYurophu nase-Afrika. Phakathi neminyaka yokuqala eyisithupha, inani lamahhotela lase likhuphuke lafinyelela kumahhotela angu-21 eYurophu, e-Afrika, eFrench West Indies, eCanada, eNingizimu Melika, eMpumalanga Ephakathi naseMauritius. Ngo-1991, inani lezakhiwo zaseLe Méridien lase likhuphuke lafinyelela ku-58.

I-Le Méridien Hotels & Resorts isiphethe ihlobo futhi ngesizini yesibili yokushiswa yilanga ye-Au Soleil, i-Summer Soirée, uhlelo oluthuthukisiwe oluletha ubukhazikhazi obudlalwayo behlobo lase-Europe buphile emahhotela alo angaphezu kuka-100 emhlabeni jikelele. Ikhuthazwe ifa lesi-French lomkhiqizo kanye nokuheheka kwe-Côte d'Azur, uchungechunge lwemicimbi yomhlaba wonke limema izivakashi ukuthi ziphuze, zinyakaze futhi zijabulele uhambo lokuhamba ngazo zonke izinzwa.

"I-Au Soleil iyisimo sengqondo esivumela abahambi ukuthi baye ehlobo futhi bajabulele impilo enhle noma kuphi lapho bekhona nanoma nini lapho befuna," kusho uGeorge Fleck, iPhini Likamongameli weGlobal Brand Marketing & Management, Le Méridien Hotels & Resorts. “Kulo nyaka uhlelo lwethu lomhlaba wonke lokusayina luhlanganisa ukuqaliswa okusha kanye nozakwethu abasha ukuze bakhuthaze izivakashi zethu zasemadolobheni nezokungcebeleka. Kusukela ekuphumuleni kwe-rosé ne-backgammon ntambama emasimini asemadolobheni nasezingadini zothando e-London noma e-Los Angeles, ukuya ekushiseni kwelanga emabhishi ase-Croatia nase-Côte d'Azur; abahambi bazokwazi ukuvula izindawo okuyiwa kuzo i-Au Soleil emhlabeni jikelele.”

Ngokunqekuzisa ikhanda kobukhazikhazi be-French Riviera ngeminyaka yawo-1960, lolu hlelo olubuyekeziwe luhlose ukukhuthaza abahambi ukuthi bahlole umhlaba ngesitayela. Kusukela ngoJuni, i-Le Méridien Hotels izoba neminikelo yasehlobo elandelayo:

Umhlahlandlela Wendlela Yehlobo, ikhophi ehlakaniphile nemifanekiso ehlakaniphile iba umhlahlandlela ohamba phambili wokuthi Uzenza Kanjani (Izinto) i-Au Soleil nge-Le Méridien Lens, etholakala ngefomethi yedijithali nephrintekayo. Umhlahlandlela wehlobo waphakade wesinyathelo ngesinyathelo uzothwebula imithetho engashiwongo yosuku oluphelele i-Au Soleil, kungakhathaliseki ukuthi kusebhishi noma edolobheni.

Imenyu enikelwe ye-Petit Plates enikeza ama-mini baguette aphefumulelwe e-Mediterranean kanye nokulunywa kokukhanya kwasendaweni okucula isizini, kusukela ku-oyster kuya kwinhlanzi eyosiwe, konke okunama-rosé spritzers nama-aperitif abhangqwe kahle, okuyingxenye yohlelo lwesiginesha yomkhiqizo.
Izivakashi zizokwazi ukubona impilo ngezibuko ezinombala we-rosé ngokubuya kwe-Rosé Bar yomkhiqizo edumile. Ukunweba isiqalo esishisayo, izakhiwo zizophinde zethule i-lemonade e-pink njengenye into yesiginesha evumela ukusetshenziswa kotshwala, isebenzisa izithako zayo njengamanothi okuhlobisa ahlanganiswe ngaphakathi kwebha. Ukuthinta okufana ne-lavender yesiFulentshi, kanye nogwava wasePolynesia kuba imihlobiso engavamile esiphuzweni esisha.

Inguquko yesimanje kumageyimu akudala ajatshulelwa ngaphandle phakathi nezinsuku ezifudumele zesimo sezulu esifana nesikhathi sokuzilibazisa sasolwandle se-backgammon, kanye ne-tic-tac-toe, i-poolside chess kanye nesitayela sesimanje se-chic u-Jenga asetha kokubili ukuthi uhambe futhi njengenketho enkulu.
Iculo lasehlobo elikhethekile, elihlanganiswe yiqembu lase-French Bossa Nova i-Nouvelle Vague, limema izihambeli ukuthi ziphumule isikhashana.

Ngokuthatha umbono wosuku oluhle kakhulu i-Au Soleil e-Côte d'Azur, izivakashi zingathatha ihlobo nazo ukuze zihlole idolobha noma zichithe usuku ngasogwini lolwandle, ngokwethulwa kwe-Au Soleil-To-Go Kits ehlanganisa okubalulekile. usuku oluphelele phansi kwelanga. Iqoqo lezinto ezibalulekile zasehlobo kusukela kubhasikidi osesitayeleni, ubhasikidi wamaphakathi nekhulunyaka, amathawula aseTurkey anemigqa ephuzi namhlophe, amamagazini wemfashini wesiFulentshi, i-chic tote, i-spritz yobuso obumanzi, i-sunscreen, i-corksicle of rosé, njll. (iyahlukahluka ngokuya ngempahla).

Njengoba ama-espadrilles eyisicathulo esingcono kakhulu sokukuhambisa emhlabeni ngesitayela, i-Le Méridien isiphinde yahlanganyela ne-Soludos - uhlobo lwezicathulo olutholakala yonke indawo ehlobo - kulokhu ithatha ukubambisana kufinyelele phezulu ngohlelo olukhawulelwe olukhethekile oludizayinelwe i-unisex espadrille. . Izivakashi ezicela i-Au Soleil To-Go Kits zizothola isaphulelo esikhethekile ukuze zithenge idizayini yezicathulo zangokwezifiso ze-Le Méridien kuwebhusayithi ye-Soludos. Idizayini yezicathulo zangokwezifiso ibiza u-$75.

Ifaka umbono wokuthi ilanga alishoni ejethi eshona, i-Le Méridien izojaha ilanga emhlabeni wonke ngokwenza kusebenze okumangalisayo kusihlwa, masonto onke noma nyanga zonke kuzo zonke izinyanga zasehlobo ezindaweni ezihlanganisa i-Atlanta, Chicago, Santa Monica ne-Montreal. Amahhotela abambe iqhaza ngaphesheya kwechibi lase-Barcelona, ​​​​i-Istanbul, i-Paris, i-Rome, i-Munich nase-Nice azoba nezikhathi ezikhumbulekayo zokwethula i-Au Soleil, i-Summer Soirée.

I-Le Méridien Piccadilly e-London ikhombisa indawo yayo yangaphandle eyingqayizivele futhi isingatha imigubho ye-balcony yasehlobo e-The Terrace on Piccadilly lapho izihambeli zinganikela khona ngezigqoko zotshani ezenziwe ngokwezifiso futhi lezo ezi-oda i-premium cocktail zingayisa ekhaya njengesikhumbuzo sokugcina. Ihhotela lizonikezela nge-Mirabeau rosé, u-ayisikhilimu we-rosé nama-ayisi-lollies njengento emnandi. Njengoba ukujabulela ukuba nenkampani etafuleni kubaluleke kakhulu ekuhlangenwe nakho kwangempela kwesiFulentshi, ihhotela lethula i-Go Slow Table lapho isevisi izoshintshwa ukuze ihambe kancane futhi kuzonikezwa uchungechunge lwezinto zemenyu ye-go slow - kusukela ku-jeroboams of rosé, ukwabelana okungapheli. amapuleti kanye ne-gelato encibilika kancane. Yethulwe ngosuku olude kakhulu onyakeni, Juni 21, lo mnikelo uzotholakala kulo lonke ihlobo.

I-Le Méridien Denver Downtown yenza isidlo sasemini sasemini sababili ngesikhathi ugubha ihlobo “phansi kwelanga.” Hlola amapaki edolobha elihle lase-Denver nezindlela ezinhle ngebhayisikili ngesidlo sasemini esenziwe ngokwezifiso, esilungele ukuhamba esilungiswe umpheki omkhulu wehhotela. Khetha kumasemishi asanda kulungiselelwa e-baguette, amasaladi, ama-dessert kanye neziphuzo.

U-Le Méridien Etoile uzohlonipha ubusuku obude behlobo obuchithwe ngaphandle njengoba igceke lishintsha libe yindawo yokuphumula yasemadolobheni enezikhathi ezijwayelekile zokubuka izinkanyezi kanye nobusuku be-jazz.

I-Le Méridien Rome iveza okokuqala i-Au Soleil Book Club ngokubambisana ne-Fazi Editore, inkampani yokushicilela ezinze e-Rome. Izivakashi nabantu bendawo bazoba nethuba lokushintshana ngengxoxo nababhali nabathandi bezincwadi ngama-cocktail namapuleti amancane ophahleni lwehhotela olumangalisayo.

Ngaphezu kwalokho, u-Le Méridien usephinde wathinta u-Garance Doré - umbhali odumile, umqondisi wokusungula kanye nomsunguli womkhiqizo wemidiya i-DORÉ - ukuthi aqhubeke nokushintsha izinhlelo zasehlobo zalolu hlobo ngokudlala ochungechungeni lwesibili lwefilimu ethi "The Art of Life". U-Garance, ohlanganisa isitayela nesi-French esilula nokuzwela okufana nohlobo lwe-Le Méridien, uzoqondisa ukuthi imizwa yasehlobo izophila kanjani kubavakashi base-Le Méridien emhlabeni jikelele. Ukuze ubone ngeso lengqondo ukukhanga okungaphatheki kwehlobo, uchungechunge lwefilimu ethi “The Art of Life 2.0” luzogqamisa i-Quintessential Summer ku-City of the City ngosuku luka-Garance lwe-flânerie. Uchungechunge lwefilimu luzohambisana ne-Summer Essentials Guide ezofakwa emahhotela, iwebhusayithi yomkhiqizo, i-DORÉ kanye neziteshi zenkundla yezokuxhumana.