I-LGBTQ Travel and Tourism Industry inamandla okuthenga angaphezu kwethriliyoni engu-1 e-United States kuphela.
Ngo-1992, abangani ababili, uThomas Roth noDavid Paisley, ochwepheshe bezokumaketha nesayensi yezenhlalakahle - kanye namalungu omphakathi we-LGBTQ - babe nombono. Babefuna ukusiza izinkampani nemikhiqizo ukuthi ziqonde umphakathi we-LGBTQ osafufusa futhi ziwufake njengengxenye yemakethe esebenzayo.
Ekuqaleni kwakungelula. Ekuqaleni kwawo-90s, kwakunomkhiqizo owodwa kuphela omkhulu owawumaketha ama-LGBTQs: I-Absolut Vodka (kamuva eyaba iklayenti le-CMI).
Ukuvula iminyango, u-Tom no-Dave baqale izifundo zokuqala zabathengi be-LGBTQ, futhi okutholakele kucashunwe emaphephandabeni amakhulu.
Bahamba kulo lonke elaseNyakatho Melika nangale, bekhuluma nabaphathi nasezingqungqutheleni eziningi, futhi abazange bayeke ukugcizelela ukubaluleka kokufinyelela nokusebenzela umphakathi we-LGBTQ.
Manje, ngaphezu kweminyaka engama-25 kamuva, bahola inkampani yocwaningo ye-LGBTQ ehamba phambili nehlonishwa kakhulu emhlabeni. Phakathi neminyaka edlule, u-Tom, u-Dave nethimba labo baye basiza amakhulu ezinkampani nemikhiqizo ukuthi ixhumane, ihlanganyele futhi imakethe ku-spectrum okuwumphakathi we-LGBTQ.
Okwaqala njengombono eminyakeni engu-30+ edlule kuguqule indlela izinkampani, imikhiqizo, umphakathi kanye nohulumeni abaqonda ngayo futhi baxhumane nomphakathi we-LGBTQ.
Kepha ngalé kokuletha izinombolo namashadi, Ukuthengisa Komphakathi Nemininingwane ithuthukisa ulwazi, ubudlelwano, kanye nokuqonda okujulile okungenakuqhathaniswa.
Lalela u-Thomas no-David babelana ngesimo se-LGBTQ Travel and Tourism Industry ngesikhathi se-COVID-19
Thumela ngomlayezo wezwi: https://anchor.fm/etn/message
Sekela le podcast: https://anchor.fm/etn/support
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.
- Over the years, Tom, Dave and their team have helped hundreds of companies and brands connect with, engage and market to the spectrum that is the LGBTQ community.
- Bahamba kulo lonke elaseNyakatho Melika nangale, bekhuluma nabaphathi nasezingqungqutheleni eziningi, futhi abazange bayeke ukugcizelela ukubaluleka kokufinyelela nokusebenzela umphakathi we-LGBTQ.
