Kuthiwani ngesici esingafuni ukucasha ngemva komsinsisi? Uma ufika eNew York ngemva kwendiza ebheke abomvu kusukela ogwini olusentshonalanga, ingabe ufuna ukucasha ngaphakathi kwesikhwama sephepha njengoba uphuma esiteshini sezindiza?

Uma lezi “zinto ezesabekayo” zithatha ngisho isikhala esincane ebuchosheni bakho, kunomcimbi okufanele ube sohlwini lwakho Lokufanele Ukwenze – Makeup New York. Yebo, umcimbi wezohwebo, kepha ungaphezu kwabantu abazama ukuthengisa imikhiqizo yabo, kuyindawo yesambulela yabasebenzi abanolwazi olusha futhi abanamakhono abahlinzeki bezimonyo, i-skincare kanye ne-makeup kanye nemikhiqizo eyisisekelo seMelika futhi. imboni yobuhle yomhlaba wonke kanye nentshisekelo yabo kuphela ukwenza ukuthi sibukeke kangcono. Konke ukuba khona kwalawa mabhizinisi ukukhiqiza imikhiqizo ehloselwe ukusisiza ukuthi sithuthuke futhi mhlawumbe (ngokombono wengqondo) sizizwe singcono.

Uhlala eNew York

Emcimbini waseNew York 2022, ababambiqhaza abangaphezu kuka-3,453 abavela emazweni angama-36 (okungukuthi, i-USA, Canada, Korea, Italy, France, Mexico) bahlangana izinsuku ezimbili bezama ukuthola ukuthi thina sonke singabukeka kanjani sibasha (noma okungenani hhayi endala).

Yize izindawo zokuzicwala nezokunakekela isikhumba ezitolo ezidayisayo zisiholela ekukholweni ukuthi kunezinketho ezikhawulelwe zokuzicwala izimonyo nokunakekelwa kwesikhumba, kukhona, empeleni, bangaphezu kuka-124 abahlinzeki besikhumba nezimonyo futhi bethule imikhiqizo yobuhle embukisweni waseNew York. Phakathi kwabakhiqizi be-skincare nezimonyo, amaphesenti angama-50 bekuyimikhiqizo yefa, ama-Indie angamaphesenti angama-45 namaphesenti ama-5 emikhiqizo emile yedijithali (i-DNVB) eqale ku-inthanethi, ithengisa futhi ithumela imikhiqizo yazo. Ingaphezu kwe-e-commerce, empeleni i-v-commerce, ngokuzilawula kokusabalalisa ukuphela. Abahlanganyeli bahlanganisa ochwepheshe nabenzi bezinqumo ku-R&D, ukwakhiwa kwedizayini, ucwaningo lwaselabhorethri, ukumaketha, ukuthuthukiswa komkhiqizo nokupakishwa.

Innovation

Imikhiqizo emisha engu-XNUMX ye-skincare ne-makeup ivele ezindaweni ezifaka izinsiza, ukwakheka, nokupakishwa. Owine umklomelo wombukiso kwaba umbala we-R&D i-Royal Balm, okokugcoba ezindebeni epeni lokunamathisela elenziwe ngezinto ezisuselwa ku-bio enefomula yezinzwa etshuza ezindebeni kuyilapho inikeza umphumela we-pulpy. I-balm iyabonakala kodwa iphetha ngokuthungwa okubonisa ukuphinki ezindebeni futhi umthunzi uyahlukahluka ngokuya nge-pH yesikhumba.

Okwakuthakazelisa ngokukhethekile kwakuyisistimu yokupakisha engenawo umoya ephumelele ukuhlolwa kokuvuza; iyazihlukanisa ngokufaneleka kumafomula ezimonyo ezinokhilimu. Omunye umkhiqizo omusha bekuyi-Coup de Coeur, i-emulsion eguqulelwe ekubeni yi-lipstick egcina zonke izinzuzo zokhilimu noma i-serum futhi nokho inikeza ukuzwa okusha okuhlala njalo. Ifomula isekelwe ku-organic cherry extract, i-glycerin nama-phytosterols.

NjengoMgqugquzeli Webhizinisi Lomhlaba Wonke (noma ohlobene nokuhlelwa kwemikhiqizo/izinsizakalo ezitholakala emhlabeni wonke ezimakethe zasendaweni; isu lokuthengisa), i-MakeUp eNewYork ihlela umcimbi wobungcweti nowokungenisa izihambi oxhumanisa ikhono eliqanjwe kakhulu nelinekhono. abahlinzeki bezimonyo ngemikhiqizo ephumelela kakhulu ye-skincare ne-make-up, enkabeni yesikhungo semboni yobuhle yaseMelika: New York.

Phila Isikhathi Eside. Bheka Fabulous

Siphila isikhathi eside (futhi kwezinye izimo, kangcono).

Ngonyaka ka-2050, ucwaningo lubonisa ukuthi abantu abaneminyaka engu-80 nangaphezulu bazofinyelela ezigidini ezingu-426 (World Health Organization). Lesi yisikhathi esihle kakhulu sokuhlela kabusha umbono wethu wokuguga.

Imakethe yomhlaba wonke yokulwa nokuguga kulindeleke ukuthi ibe ngaphezu kwezigidigidi ezingama-422.8 ngo-2030 (P&S Intelligence). Isibalo sabantu emhlabeni siphila isikhathi eside futhi siyakhula futhi ngenxa yalokho imiphumela yokuguga isikhuphukele phezulu ohlwini lwezempilo/ukuphila kahle. IZizwe Ezihlangene zikhethe iminyaka ka-2021-2030 njenge “Decade of Healthy Aging.” Inhloso yale phrojekthi ukukhuthaza ukuguga okunempilo nokuthatha izinyathelo zokuthuthukisa izimpilo zabantu asebekhulile, imindeni yabo, kanye nemiphakathi ngokushintsha indlela esicabanga ngayo, esizizwa ngayo, nesiziphatha ngayo ngokuphathelene nobudala nenqubo yokuguga.

Ngokomlando, umqondo wokuguga uye wabhekwa ngokuphelele ohlakeni lwebhayoloji nolwezokwelapha. Namuhla, kunombono omusha futhi okhanyisiwe ophelele futhi ofiphaza imingcele phakathi kobuhle, impilo kanye nenhlalakahle futhi osebenza ngokusobala kuwo wonke umuntu, kungakhathaliseki ukuthi umphakathi, isiko, inkolo noma ubudala. Ukufinyelela le nhloso, indlela yokuphila, ukudla okudlayo, ukuzinakekela kanye nezinsiza/amadivayisi asekhaya manje sekubhekwa njengengxenye ebalulekile yendlela yokuphila enempilo yokuguga/yokuphila.

Umqondo wokuguga okunempilo uyanda ngaphakathi kwemboni yobuhle futhi isisekelo "sokuguga" sishintsha sibe umkhankaso wokulwa nokuguga. Lokhu “kukhanyiselwa” kushintsha indlela amabhrendi acwaninga ngayo futhi athuthukise imikhiqizo emisha kanye nendlela abezindaba abasakaza ngayo umlayezo. Esikhundleni sokugxila ekuqedeni zonke izimpawu zokuguga, umbono omusha usekelwe ekukhululekeni "ngeminyaka" futhi ubukeke kahle ngangokunokwenzeka ngenkathi ubhekana namaqiniso enqubo yokuguga.

Umqondo omusha wokumaketha uyaqaphela ukuthi abathengi babo bonke ubudala abafuni ukubuka isithombe esibi sokuguga kodwa bafuna ukuthi le nqubo yemvelo nengenakugwemeka imelelwe ngombono omuhle, isekela imodeli entsha yobuhle obunikeziwe amandla kuyo yonke iminyaka.

Abathengi asebekhulile/abavuthiwe bamukela ukuguga futhi bafuna imikhiqizo eqinisekisa impilo/ukuphila kahle kwabo okuphelele nokubukeka okuhle okuzobathwala, ngempumelelo, endleleni yokuguga. Ngisho nezinkulungwane zeminyaka ezisondela eminyakeni yobudala ephakathi zibonisa ubufakazi besimo sengqondo esinempilo ngokuguga nokukhetha imikhiqizo evimbela izimpawu zokuguga ngaphambi kwesikhathi ngokusebenzisa izixazululo zezempilo zesikhumba zizonke kunokuba zihlasele ngokuqondile imibimbi - ukwenza noma yini edingekayo ukuze iyenze inyamalale (ngaphandle kwempumelelo) njengesikhumba. "amaphutha" azobuya - ekugcineni.

Imikhiqizo yobuhle isiqalile ukuletha imikhiqizo ehlanganisa imikhiqizo yokunakekelwa kwesikhumba nezinwele egxile ekuvimbeleni ingcindezi ebangelwa ukuguga nendawo ezungezile, okuholela emigqeni emihle nemibimbi, isikhumba esiwohlokayo, nezinwele ezinciphile. Ngezithako ezisekelwe isayensi nezinzuzo ezifiselekayo, kugcizelelwa ekuthuthukisweni kwekhwalithi yesikhumba iyonke nokubukeka kuhambisana nempilo engcono ethuthukisiwe.

Impilo Iya Ikhula

Iphephandaba laseSpain ( El Pais) labika ukuthi isazi samasosha omzimba uCorina Amor, sanquma ukuthi, “Ukwandisa ubude bokuphila komuntu bufinyelele eminyakeni engu-130 kunengqondo.” Embhalweni wakhe wobudokotela uphakamise indlela yokwelapha yokuhlola ukuze kuqedwe amangqamuzana abangela ukuguga nomdlavuza angasuswa entsheni. “Amangqamuzana abomvu egazi” akhona ezinsukwini zakuqala kodwa njengoba ukuphila kuqhubeka, amasosha omzimba awakwazi ukumelana nawo futhi anqwabelana. Isazi sebhayoloji saseMelika uScott Lowe sakha isu lokukhipha amangqamuzana egazi amhlophe (i-T lymphocyte) esigulini bese siwanjiniyela kabusha elabhorethri ukuze abhubhise amangqamuzana egazi. Ukwazile ukufeza lokhu kumagundane futhi kungenzeka ukuthi ucwaningo lwakhe luzothola indlela yemikhiqizo yokunakekelwa kwesikhumba eminyakeni embalwa ezayo.

"Izimonyo ziwukuthinta kokuqeda, isisetshenziswa sokugcina." - UMarc Jacobs