ILODDON, England (eTN) – Abadlali baseLondon bathole izimpawu zokuhoxa ngesikhathi kuphela imidlalo yama-Olympics ngo-Agasti 11 kanti manje sebenethemba lokuphinda babambe imidlalo nesasasa lapho kuqala imidlalo yama-Paralympics ngo-Agasti 29. Lesi yisikhathi esihle sokuzindla ngalokho Imidlalo ezuziwe nokuthi ingabe le nkanuko ingaphindaphindwa yini.
Ama-Olympics okuzizwa kahle
Kukhona isivumelwano esijwayelekile sokuthi i-London 2012 izokhunjulwa njengeMidlalo "yokuzizwa kahle", enikeza ikhefu eqinisweni, ngezindaba ezimbi ezikhishwe emakhasini okuqala. Umongameli we-International Olympics Committee (IOC), uJacques Rogge, uvale ngokusemthethweni iLondon 2012 ngokuchaza lo mcimbi ngokuthi “iMidlalo ejabulisayo nekhazimulayo.” Kube nokudunyiswa umhlaba wonke ku-Lord Sebastian Coe, ongungqondongqondo weMidlalo yaseLondon, kanye nabo bonke ababambe iqhaza ngemuva kwezigcawu. Ukugqugquzeleka nokuziphatha kompetha: Usain Bolt, Mo Farah, Bradley Wiggins, Jessica Ennis, Sir Chris Hoy, nabanye abaningi, kubenze baba izibonelo zesizukulwane esisha sabathandi bezemidlalo. Wonke umuntu uphawule ngobuhle nobungcweti bamavolontiya angu-70,000 kanye nezinkulungwane zamalungu ombutho wezempi waseBrithani angenele ukusiza ngemuva kokuthi inkampani, i-G4S, enenkontileka yokuqinisekisa ukuphepha, ihlulekile ukufeza izithembiso zayo. Abasubathi nabahleli bavumelene ngokuthi izinkumbi zabantu zifanelwe yindondo ekhethekile ngenxa yesasasa, amahlaya amahle kanye nokuphana kwabahluliwe. Abawine izindondo bavumile ukuthi uthando lwezihlwele yilo olubagqugquzele ukuthi benze konke okusemandleni abo.
Ukuvulwa nokuvalwa kwemicimbi ibimangalisa. I-curtain-raiser ka-Danny Boyle yayiwubukhazikhazi, inemibalabala, futhi iyindida. Umcimbi wokuvala bekuyiphathi enkulu yangemva kombukiso ethuthukisa umculo we-pop waseBrithani nemfashini. Kube nehlombe elikhulu ngesikhathi izinkulungwane zabasubathi zingena enkundleni zijabulela ithuba lokudedela izinwele ngemuva kweminyaka yokuzinikela nokuzidela ebilungiselela le Midlalo.
Ezokuvakasha
Ngokudabukisayo, into yokuzizwa ujabule ekhiqizwe Amageyimu ayizange izwakale ku-high street lapho abathengisi bebhizinisi babike khona ukulahlekelwa okuphawulekayo emalini etholwayo. Ucwaningo olushicilelwe yi-Confederation of British Industry (CBI) lubonise ukuthi cishe ingxenye eyodwa kwezintathu yabathengisi babike amanani aphansi okuthengisa kule nyanga kunango-August 11. Ngokuphambene, u-Mark di-Toro we-VisitBritain udweba isithombe esijabulisayo somthelela kwezokuvakasha:
“Yisikhathi esihle sokuvakashela eBrithani. Kunomoya wefestivali onokuningi okufanele ukwenze nokubonwa – amathikithi ayatholakala emibukisweni eminingi ephezulu, olayini bafishane ezindaweni ezikhangayo, kulula ukufika amatafula ezindaweni zokudlela ezidumile, izikhathi zokuvulwa kwezitolo zandisiwe, nezithuthi zomphakathi ziyasebenza. sekwephuzile.”
NgokukaMark di-Toro, izinkomba zikhombisa ukuthi amahhotela eLondon abegcwele cishe u-80% ngesikhathi seMidlalo. Uthe, “Lokhu kuqhathaniswa kahle nezibalo zika-August zangonyaka odlule, obekuwunyaka omuhle kakhulu ezinambeni zezivakashi eLondon. Ngokujabulisayo, kusekhona ukutholakala kwezivakashi ezifuna ukuza futhi zijoyine iqembu. Izivakashi zizothola indawo yokuhlala enenani lemali kusayithi le-London & Partners Summer Offers, visitlondon.com, kanye namawebhusayithi amaningi okuqhathanisa amanani amahhotela. Izipesheli ezinhle nezinhlinzeko zenani elingeziwe zalo lonke elaseBrithani ziyatholakala kuwebhusayithi ye-great2012offers.com.”
UMark di-Toro ubhale lokho i-VisitBritain kanye nozakwethu ababekwenza ukuthuthukisa ezokuvakasha.
– Esikhathini esifushane, i-London and Partners iqhuba umkhankaso othi “Late Summer Deals” kulo lonke elase-UK naseYurophu ngohlelo lwabo lokusebenza lwesivakashi kanye ne-visitlondon.com. Lokhu kuzosekelwa i-push enkulu yedijithali.
- I-VisitBritain yenza i-PR push ezindaweni ezikhangayo nasekuthengeni. Idale isigaba esizinikezele ekhasini lasekhaya le-visitbritain.com eqokomisa izindawo ezikhangayo zaseLondon, imidlalo yaseshashalazini, ukuthenga, kanye nezaphulelo ezitholakala ku-visitlondon.com, great2012deals.com, kanye ne-VisitBritain Shop. Lokhu kuzophinde kuthuthukiswe ngezinkundla zokuxhumana kanye nakusizindalwazi sayo sabathengi base-Europe.
“Ngamehlo omhlaba ebheke eBrithani ngo-2012, sinethuba elihle lokukhombisa konke izwe elingakunikeza nokumaketha ngempumelelo ukuze siqinisekise ukuthi siqeda unyaka ngamandla. Sisebenzisana nezinkampani zezindiza, abahlinzeki bezivakashi, namahhotela emkhankasweni omkhulu, ozokwethulwa ngokushesha nje lapho Imidlalo iphela. Sihlose ukwakhela phezu kwezithombe ezinhle zeMidlalo ebonwa emhlabeni wonke kanye nokuqeda unyaka siphezulu.”
Ngokuhamba kwesikhathi, umkhankaso we-VisitBritain OMKHULU weminyaka emine - kusukela ngo-2011-2015 - uhlose ukuthonya abantu abengeziwe abayizigidi ezingu-4.6 ukuthi bakhethe ukuvakashela iBrithani. Lokhu kulindeleke ukuthi kulethe u-£2.3 billion owengeziwe emnothweni.
U-Mark di-Toro uthi u-2012 uqale kahle ngenani elirekhodiwe labavakashi abavakashela eBrithani phakathi nezinyanga ezinhlanu zokuqala - ngo-7% ngaphezu konyaka odlule. Uvumile ukuthi iVisitBritain ibihlale ibona ukuthi Imidlalo yaseLondon ka-2012 izoletha izinselele kanye namathuba. “Amadolobha abamba iqhaza kanye namazwe ajwayele ukuba nokucwila kwezokuvakasha ngonyaka wama-Olympics, futhi kuyisifiso sethu ukulwa nalowo mkhuba.”
Uthe Imidlalo inikeze isithombe esihle kakhulu: “Umcimbi Wokuvula - ngamancoko awo, amandla, nokudala - uthuthukise umculo wethu kanye nezindawo ezinhle zasemaphandleni. Izithombe ezikhazimulayo zeGreenwich Park, iJurassic Coast eWeymouth, Horseguards Parade, neSurrey Hills ziye zabonwa izigidi zezibukeli emhlabeni wonke.”
Culturefest
Amanye amazwe abambe ukuba khona kwabasubathi nezivakashi ezivela emhlabeni wonke eLondon njengethuba lokukhangisa amasiko abo nokuheha izivakashi.
I-Japan isingathe uhlelo lwemicimbi ehambisana nama-Olympics, olunesihloko esithi "ARIGATO" ukubonga umhlaba ngokusekela kwayo ngemva kokuzamazama komhlaba kanye ne-tsunami, eyacekela phansi ugu lwasePacific olusenyakatho-mpumalanga yeJapane ngonyaka odlule. Imicimbi ibihlanganisa ukukhonjiswa komdanso wase-Japan nomculo, inkulumo ngesiphuzo sendabuko, ngenxa, nokunambitha kwamahhala. Izivakashi zikwazile ukuzama isandla sazo emidlalweni efana ne-ring toss kanye nokudoba i-yo-yo, okuyinto evamile emikhosini nasemikhosini e-Japan.
Ividiyo yaboniswa ukuze iveze ukuthi “arigato,” okusho ukuthi “ngiyabonga” ngesiJapane, ngezilimi ezingu-83. Kwakunamazwe angu-163 nezinhlangano zomhlaba wonke ezingu-43 ezazinikela ukusiza ngemva kwenhlekelele. Umbukiso wezithombe ukhombise inqubekelaphambili eseyenziwe ekwakhiweni kabusha; imisebenzi yezandla ekhiqizwe esifundeni esikhahlamezeke yizinhlekelele ibitholakala ukuze ithengiswe ukuze kuqoqwe imali yohlelo oluqhubekayo lokubuyisela.
Ngokwesinyathelo esingakaze sibonwe, uhulumeni waseShayina uthume ubuciko besimanje emhlabeni wonke, ikakhulukazi obuvela eChina nase-UK, ngombukiso we-Olympic oyinqaba, obunjelwe eLondon Barbican Center. I-Creative Cities Collection ixhaswe uMnyango Wezamasiko WaseShayina futhi yasekelwa iMeya yaseLondon, ihlanganisa ndawonye umsebenzi wamaciko aphesheya ahlonishwa kakhulu angaphezu kuka-500.
Ukubungaza ukuvulwa kwalo mbukiso, kube nomcimbi we-VIP Grand Gala, owawunandisa abaculi nabaculi basesiteji abahlonishwa umhlaba wonke, okuhlanganisa noLang Lang, umshayi wopiyano wodumo waseChina owacula ekhonsathini yeNdlovukazi ye-Diamond Jubilee kulo nyaka.
Uhulumeni waseNdiya kanye namaqembu omphakathi ahlangane ukwethula umculo ovela ezindaweni ezahlukene zezwe. Uhlelo lwamahhala, oluthi, “Flavors of India,” lethule izivakashi ngomdanso omibalabala nomnandi we-Bihu wase-Assam enyakatho-mpumalanga ye-India, izwe elidume ngetiye laso. Okwenziwa entwasahlobo, umdanso we-Bihu uthwebula isimo sesizini njengabesifazane abasebasha abashayayo beshaya “i-muga” elukwe ngesandla, ingubo yesifunda yesilika egolide nebomvu, ecula izingoma ezikhuluma ngothando, uthando, kanye nezimangaliso zemvelo. Abahlabeleli baphelezelwa yizinsizwa ezishaya izigubhu, izigubhu nezigubhu. Iqembu elicula eLondon, eliholwa nguRanjit Gogoi, belingelinye elaziwa kakhulu e-Assam futhi belindize ngendiza ikakhulukazi kulo mcimbi.
Ama-Paralympics kanye Nefa
ILondon, enabantu bayo bamasiko ahlukahlukene, inikeza inkundla ephelele yokukhombisa ukuhlukahluka namasiko ezingxenye ezahlukene zomhlaba. Ukuthutheleka kwabantu kuma-Olympics futhi manje ama-Paralympics anezele kule ngxube ecebile yamathonya. Izinkulungwane zamafulegi nezingqwembe ziyaxhonywa, amakhulu amabhasi ayaguqulwa ukuze afanelekele abakhubazekile, futhi kufakwa amavolontiya amasha ngendlela yawo. Ukuthengiswa kwamathikithi okuqopha kulindeleke, futhi imicimbi eminingi isidayiswe aphela. ILondon isilungele ukwamukela abasubathi abangu-4,200 abavela emazweni angu-165 lapho kuqala ama-Paralympics. Imidlalo yama-Paralympic ihloselwe ukudala umhlaba ongcono wabantu abakhubazekile, futhi abezindaba sebevele begcwele izindaba ezikhuthazayo mayelana nabasubathi abangabodwana abaye banqoba izimbangi ezisezingeni lomhlaba. Inselele manje iwukwakhela phezu kwempumelelo enkulu kanye nokuthakasela okudalwe ama-Olympics kanye nama-Paralympics futhi kushiye ifa elihlala njalo lokugubha iBrithani entsha yesimanje.
IZITHOMBE: Izixuku ziqala ukuhlangana ukuze zibuke umcimbi wokuvala ama-Olympics ezikrinini ezinkulu eHyde Park
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Everyone has remarked on the goodwill and professionalism of the 70,000 volunteers and thousands of members of the British armed forces who stepped in to help after the company, G4S, contracted to ensure security, failed to deliver on its promises.
- “With the eyes of the world on Britain in 2012, we have a fantastic opportunity to showcase everything that the country has to offer and market effectively to ensure that we finish the year strongly.
- In the short term, London and Partners is running a “Late Summer Deals” campaign throughout the UK and Europe via their visitor app and visitlondon.
