Ibhizinisi lemboni yemihlangano nezehlakalo nethemba liyakhula ngokusho kweqembu labathengi nabahlinzeki baseNyakatho Melika abahlolwe ku-IMEX America Index of Optimism yakamuva, i-IMEX Group imemezele namuhla.
Iqhutshwa ku-Q1, i-Index icele abaphendulile abangu-200 ukuthi bachaze isimo sabo sengqondo phakathi nezinyanga eziyisithupha ezedlule futhi bahlanganisa izihloko ezifana nebhizinisi elisha, amazinga okulindela okuhle, ukusetshenziswa kobuchwepheshe, ubuchwepheshe, kanye nomthelela olindelekile wokhetho lukamongameli emihlanganweni, imicimbi, kanye nemboni yezokuvakasha ekhuthazayo. Kulaba ababambiqhaza amaphesenti angama-64 bekungabathengi, abahlinzeki bempahla benza amaphesenti angama-36 asele.
Ibonisa ukuthuthukiswa kwebhizinisi okuqhubekayo, amaphesenti angu-88 aqinile abaphendulile athi ahehe imithombo emisha yebhizinisi esikhathini esiyizinyanga ezingu-6 ezedlule (kusuka ngaphezudlwana nje kwamaphesenti angama-77 ku-IMEX America Index of Optimism yangaphambilini kaJulayi 2011).
Inhlolovo ikhombise ithemba phakathi kwabathengi nabahlinzeki bempahla base-US ukuthi bazokhuphuka ngamaphesenti angaphezudlwana kuka-79 ababika ukuthi bazizwa benethemba elikhulu kunasehlobo lika-2011. Amaphesenti ayisishiyagalolunye ahlala enethemba elincane, kanti amaphesenti angu-12 ayengenaso isiqiniseko. Uma kuqhathaniswa noJulayi 2011, lapho amaphesenti angu-66 kuphela ayezizwa enethemba ngekusasa, lokhu kunyuka okungamaphesenti angu-13 kuphakamisa umbono omuhle kakhulu obuyile, futhi bobabili abathengi nabahlinzeki bazizwa benesimo esithe xaxa mayelana namathemba ebhizinisi esikhathini esisele sika-2012.
Lapho bebuzwa ukuthi ngabe bukhona yini ubufakazi bokuthi imihlangano emikhulu nemicimbi ibiheha inani eliphakeme noma eliphansi lababekhona ezinyangeni eziyisithupha ezedlule, abangaphezudlwana kwamaphesenti angama-53 baphawule ukwenyuka kwezinombolo - ukukhuphuka okuncane, okuhle kusuka kumaphesenti angama-50 aboniswe kuNkomba kaJulayi 2011. . Ngamaphesenti angama-27, akuzange kubikwe ukukhuphuka kwezinombolo zezithunywa futhi amaphesenti angama-20 ahlala engaqiniseki.
Ucwaningo luphinde lwabuza ukuthi imali esetshenziswa ngobambe iqhaza kule micimbi iyakhula yini. Imiphumela icishe yahlukaniswa phakathi namaphesenti angama-38 athi yebo, cishe amaphesenti angama-40 athi cha, futhi abasele bethi abaqiniseki.
Lapho ebuzwa umbuzo othi “crystal ball” wonke umuntu ufuna impendulo kuwo, noma ngabe imboni ibone ubunzima obubi kakhulu ezimakethe okwamanje, imiphumela yagxumela endaweni enhle kakhulu. Amaphesenti angu-20 athi anomuzwa wokuthi okubi kudlulile. Amaphesenti angamashumi amathathu nanye akholelwa ukuthi kunokuningi ukungaqiniseki okuzayo, futhi amaphesenti angu-2011 awakwazi ukunquma noma iyiphi indlela. Lokhu okutholwe kukhombisa ukungabaza kanye nethemba elincane kunangoJulayi 30 lapho amaphesenti angama-34 kuphela ezwa ukuthi kubi kakhulu sekwedlule futhi amaphesenti angama-XNUMX ezwa ukuthi kunokungaqiniseki okwengeziwe ekhoneni.
UBUCHWEPHESHE, UBUCHWEPHESHE NOKHETHO LUKAmongameli WaseMelika LUNOTHISA IMPENDULO
Ngaphezu kwalokho, i-IMEX America Index of Optimism iphinde yafuna impendulo ngokubaluleka kokuthuthuka kochwepheshe okuqhubekayo nokuqashelwa kwemboni, kanye nobuchwepheshe obushisayo nokhetho lukamongameli oluzayo lwase-US kanye nomthelela walo ongase ube khona embonini.
Bangaphezudlwana kwamaphesenti angama-81 abavumelene ngokuthi ukuqhubeka komsebenzi kubalulekile ekwakheni nasekuqiniseni ubungcweti bemboni, bevuma ukuthi lokhu kusiza ukugcizelela ukubaluleka kweqiniso kwemboni kubabambiqhaza namanye amaqembu anethonya.
Ngefomethi yokubeka amazwana, imibuzo emayelana nokusetshenziswa kwenkundla yezokuxhumana kanye nobuchwepheshe '"okushisayo", i-Twitter, i-Facebook, amafoni ahlakaniphile, amaphilisi, nezinhlelo zokusebenza ziyaqhubeka nokubusa izimpilo nemikhuba yochwepheshe bemboni. Kodwa-ke, abaphendula bagcizelele ukusesha kwabo kwevelu esikhundleni sokusha, futhi balinganisela kuphela lobo buchwepheshe namadivayisi abasiza ukuthi bakhe izinhlelo ezingcono zokumaketha noxhaso, bakhe ubudlelwano obuqinile namaklayenti, noma balethe ukusebenzisana okucebile kwababekhona noma ukunethezeka okukhulu.
Amazwana aphinde aphakamise ukuthi ukulangazelela umkhawulokudonsa omkhulu wenethiwekhi ezindaweni, ukutholakala okubanzi kwe-WiFi, kanye nezinhlelo zokusebenza zeselula ezengeziwe nezingcono ukuze kube lula ukufinyelela kolwazi nokusebenzisana, kuhlala kuqinile.
Ngaphezu kwalokho, intshisekelo ku-CRM esekelwe efwini nezisombululo zedathabheyisi nayo yavezwa, futhi kusaqhubeka kunezingxoxo eziningi mayelana namafomethi kanye nobuchwepheshe benkomfa yamavidiyo - ikakhulukazi izethameli ezincane. Lokhu kusho ukuthi, inani eliqhubekayo lokuxhumana ubuso nobuso, inethiwekhi, nokuthuthukiswa kobudlelwano okudalwe emicimbini ebukhoma belilokhu liqiniswa abaphenduli kwinhlolovo.
Ekugcineni, njengoba i-US iphithizela ngezindaba zokhetho lukamongameli kanye nokuqagela, i-Index ibuze ababambiqhaza ukuthi ukhetho oluzayo lungaba nomthelela kanjani embonini yemihlangano. Abaningi abashongo nhlobo, nakuba abanye babonise ukuthi iminyaka yokhetho ngokuvamile iholela esimweni sengqondo “sokulinda futhi ubone” ngesabelomali nezinqumo zohlelo. Kodwa-ke, okunye ukwelulwa kwakamuva kwezikhathi zokuhola kungasiza amalungu emboni ukuthi adlule ibhodlela likaNovemba 2012. Ngokuvamile, ukukhathazeka ngokukhuphuka kwamanani kaphethiloli, ukuvulwa kwamathuba emisebenzi, nokuntengantenga okuqhubekayo komnotho emhlabeni wonke kudala ukukhathazeka okukhulu kunomphumela oqondile wokhetho. Labo abasemkhakheni wezokwelapha/wezempilo kanye nowekhemisi, nokho, bazwakalise ukukhathazeka okuthile mayelana nemithelela eqondile nengase ibe mibi ngokusekelwe kokuthi ubani owinile noma ohlulwe umjaho oya ehhovisi eliyisiyingi.
Abaningi banikeze ukuphawula kokuthi noma ngabe ubani owinile, kubalulekile ukuqhubeka nokufuna ukuqonda okwengeziwe kanye nesenzo esisekela imboni eCapitol Hill.
Kusho uCarina Bauer, oyi-CEO ye-IMEX Group: “Ngo-Okthoba odlule e-IMEX America, kube nomuzwa obambekayo wethemba phakathi kwabathengi nabaphakeli futhi izibalo zebhizinisi lethu zibonisa lokho. Inhlolovo yethu yokuphuma ibonise ukuthi abathengi abasingethe bafake ama-oda esewonke endaweni ka-US$281 wezigidi futhi kulindeleke ukuthi bafake ama-oda enani eliyizigidi eziyizinkulungwane ezingu-US$1.9 ezinyangeni ezingu-9 kamuva. Intshisekelo ku-IMEX America elandelayo ibukeka inamandla ngokwedlulele ngesidingo sendawo yedokodo kanye nezindawo zabathengi abasingathiwe konke okusekela ukuphakama okuthambile okukhonjiswe yilokhu okutholakele. "
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Conducted in Q1, the Index asked 200 respondents to describe their mood over the previous six months and covered topics such as new business, levels of optimism, use of technology, professionalism, and the expected effect of the presidential election on the meetings, events, and incentive travel industry.
- Ngaphezu kwalokho, i-IMEX America Index of Optimism iphinde yafuna impendulo ngokubaluleka kokuthuthuka kochwepheshe okuqhubekayo nokuqashelwa kwemboni, kanye nobuchwepheshe obushisayo nokhetho lukamongameli oluzayo lwase-US kanye nomthelela walo ongase ube khona embonini.
- The survey showed optimism among US buyers and suppliers to be on the rise with a little over 79 percent reporting they felt more optimistic than in the summer of 2011.
