Ucwaningo olusha lwemboni luveza ukuthi imvelo, inhlalo kanye nokubusa (ESG), COVID-19 kanye ne-geopolitics yizindikimba ezintathu eziphambili ezishiwo Ezokuvakasha zaseYurophu izinkampani kuze kube manje ngo-2022, ngokulandelana, okubonisa ukuthi lezi yizinkinga ezicindezela kakhulu imboni yezokuvakasha yezwekazi elibhekene nazo.
Njengoba kuboniswa idatha yakamuva, i-ESG iyitimu eshiwo kakhulu enengqikithi ecishe ibe ngu-14,000 eshiwo ngo-2022 (kusukela ngomhla ka-28 Julayi 2022), ebonisa ukubaluleka kwayo.
Umthetho we-EU udinga izinkampani eziningi ezinkulu ukuthi zidalule ulwazi ngendlela ezisebenza ngayo futhi zilawule izinselele zenhlalo nezemvelo.
Abahambi abaningi manje bafuna ukucaca okukhulu ezinkampanini futhi baya ngokuya bexwaya imizamo yokuwasha aluhlaza.
Leli zinga lokucutshungulwa kwabenzi bomthetho kanye nabathengi liphoqe izinkampani zokuhamba zabo bonke osayizi ukuthi zibeke izindaba ze-ESG emnyombweni wokusebenza kwazo.
Usuku lokufunda lukhombisa ukuthi ukukhuluma 'nge-Geopolitics' kwafinyelela umvuthwandaba ngoMashi 2022, nokukhulunywe okungu-2,562 kule nyanga kuphela, okuwukunyuka kwama-338% ukusuka enyangeni edlule.
Lokhu kuzobe kwenzeka njengoba izinkampani eziningi zisabele empini yaseRussia yodlame olubhekene ne-Ukraine. Kodwa-ke, impi eqhubekayo ibe nomthelela olinganiselwe ezinkampanini zokuhamba kanye nesidingo sezokuvakasha ngaphakathi kweYurophu. Okwakamuva I-European Travel Commission inhlolovo ibonise ukuthi cishe u-44% wabaphenduli base-Europe bathi impi ayizange ithinte izinhlelo zabo zamaholide futhi bangu-4% kuphela abakhansele ngokuphelele uhambo lwabo. Ngenkathi isidingo sokuhamba singase sibe namandla, ukuhlasela kweRussia okungaphekiwe kwe-Ukraine kubangele ukwehla kwamandla emali okuphezulu.
Inhlolovo yabathengi ibonisa ukuthi u-66% wabaphenduli base-Europe 'bakhathazeke ngokwedlulele' noma 'bakhathazeke kakhulu' ngomthelela wokwehla kwamandla emali kubhajethi yemizi yabo.
Umbono wezokuvakasha ungaba sengozini ngenxa yemiphumela njengoba umphumela wokugcina uwukuwohloka kwemali etholwayo. Kusazobonakala ukuthi amakhaya kulo lonke elaseYurophu (ikakhulukazi abahola kancane) azokwenza kanjani ukuhwebelana mayelana nezindleko zokuhamba.
Kunamathuba amaningana okuvakasha lapha: abavakashi bangase bakhethe ukungahambi, bavakashele ekhaya kunokuba bahambele amazwe ngamazwe, baye endaweni abayibona ifinyeleleka kalula, noma bahwebe ngokwesibonelo, ukuhlala ehhotela lebhajethi kunokuhlala endaweni emaphakathi.
I-COVID-19 isalokhu iyindikimba esemqoka njengoba kukhulunywe ngakho okungaphezu kuka-3,000 kuze kube manje ngo-2022. Kodwa-ke, kusukela ngoJanuwari 2022 kuya kuJuni 2022, ukukhulunywa nge-COVID-19 kwehle ngo-54%, okuphakamisa ukuthi itimu iyancipha kancane kancane. Ngasikhathi sinye, inhlolovo yakamuva iveze ukuthi ama-53% abaphendulile emhlabeni jikelele 'abanandaba' noma 'abanandaba kakhulu' nokusabalala kwe-COVID-19, phakathi nokunwetshwa kwemikhawulo yokuhamba kanye nokukhuphuka kwamazinga okugoma.
Yize i-COVID-19 kungenzeka ihlale iyisici ekugcwaliseni izinkampani ngekusasa elibonakalayo, kunesizathu sokuba nethemba ngokuqapha njengoba abahlaziyi bezimboni bebikezela ukuthi ukusuka emazweni aseYurophu kuzonyuka ngo-125% kusukela ngo-2021 kuya ku-2022.
Izinkampani zezokuvakasha ezikwazi ukuzulazula ngempumelelo kulezi zihloko ngokutshalwa kwezimali, ukuphatha kanye namasu zizohlala noma zivele njengabaholi bezimboni.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Yize i-COVID-19 kungenzeka ihlale iyisici ekugcwaliseni izinkampani ngekusasa elibonakalayo, kunesizathu sokuba nethemba ngokuqapha njengoba abahlaziyi bezimboni bebikezela ukuthi ukusuka emazweni aseYurophu kuzonyuka ngo-125% kusukela ngo-2021 kuya ku-2022.
- New industry study reveals that environment, social and governance (ESG), COVID-19 and geopolitics are the top three themes mentioned by European tourism companies so far in 2022, respectively, indicating that these are the most pressing issues that the continent's tourism industry faces.
- A recent European Travel Commission survey showed that approximately 44% of European respondents stated that the war did not affect their holiday plans at all and only 4% completely cancelled their trip.
