ILODDON, E-England - Umkhankaso wokufuna ukuthola izindaba ezingemuva kwezindawo zokucima ukoma zaseScotland namabha kumkhankaso omkhulu wezokuvakasha.
I-Scottish Licensed Trade Association ihlanganyele ne-VisitScotland kanye nezinkampani zeziphuzo i-Diageo kanye ne-Tennent's ukwethula i-Scotland's Pubs and Bars - A Story to Tell, umkhankaso ozobona izindawo zokushicilela eziheha kakhulu eziyi-100 zezwe zithole indawo kuwebhusayithi ezinikele, uhlelo lokusebenza oluhambisanayo, kanye nezibuyekezo zansuku zonke ezinkundleni zokuxhumana.
Lo mkhankaso ongu-£120,000 uxhaswe ngo-£60,000 we-VisitScotland Growth Fund, ngenhloso yokukhuthaza izivakashi ezivakashela eScotland ukuthi zithole izindaba ezingemuva kwezindlu zomphakathi kuwo wonke amagumbi ezwe.
Lezi zinganekwane zingaba yinoma yini ukusuka ezinganekwaneni ezihlala endaweni kabhiya kuya kubashisekeli bomlando abadumile ababevame ukuhlala endaweni yokucima ukoma. Indawo yokucima ukoma ingase iziqhayise ngoxhumano lwemibhalo oludumile, njenge-pub eyaziwa kakhulu njengentandokazi yomphenyi odumile, noma indawo yokucima ukoma okungenzeka ijabulele indima edlalwa inkanyezi kusikrini esisiliva. Noma kungaba ibha esize ukuqalisa umsebenzi webhendi futhi yavumbulula i-rock n'roll phenomenon. Noma mhlawumbe umehluko ungokwendawo, njengendawo yokucima ukoma ekude kakhulu ezwekazini laseBrithani.
Amabha, namakhasimende, azokwazi ukwenza ukuqokwa kwawo ku-inthanethi, ngenhloso yokuhlanganisa uhlu lwezindawo zokushicilela zase-Scottish ezingaba ngu-100 ezinezindaba eziheha kakhulu ongazixoxa. Ngaphezu kwalokho, ngayinye yalezi zindawo zokushicilela izobeka phambili ilungu labasebenzi 'njengomxoxi wezindaba' ohlala kulo, ongakwazi ukuxoxisana namakhasimende ngezindaba zesizinda sesikhungo.
UPaul Waterson, Isikhulu Esiphezulu se-SLTA, uthe: “Enye yezimpahla ezinhle ze-Scottish Licensed Trade uhla lwezakhiwo esinazo. Sinakho konke kusukela kumabha wesitayela kuya ezindaweni zobumnandi zendabuko, kusukela ezindaweni zomculo namahabhu omphakathi kuya ezindaweni zasebusuku. Amashibhi ethu namabha, esiziqhenya kakhulu ngawo, ahlinzeka ngokudla okumnandi, iwayini, iziphuzo ezidakayo nobhiya, izindawo lapho i-cappuccino kanye ne-croissant kungenzeka ukuthi kunikezwe njengophaya wendabuko kanye nephayinti. Kodwa kukhona okwengeziwe - iningi lamashibhile namabha e-Scottish anobuntu kanye nabalingiswa abangowabo futhi abaningi banendaba ehlukile, ethokozisayo, nejabulisayo abangayixoxa. I-SLTA, kanye ne-Diageo, i-Tennent kanye ne-VisitScotland, zizosebenzisa lezi zindaba ezinhle, ukukhangisa iqiniso lokuthi izindawo zethu Zohwebo Ezinelayisensi ziyaqhubeka nokuba inhliziyo nomoya wenkundla yezenhlalo yase-Scotland kanye nendawo yokuthengisa yangempela yezokuvakasha. ”
UPeter Lederer, uMqondisi weDiageo Scotland uthe “iScotland yaziwa emhlabeni wonke ngokwamukela izihambi ezisezingeni lomhlaba. Imicimbi ezayo nezayo efana ne-Commonwealth Games, Homecoming kanye ne-Ryder Cup inikeza ithuba elihle lokwamukela abantu abengeziwe ngemfudumalo kanye nokwakhela phezu kwaleli gama.
“UDiageo ujabule ngokuba yingxenye yalolu hlelo olubalulekile lokukhombisa izindawo ezihamba phambili zaseScotland. Sizowusekela lo mkhankaso ngohlelo lwethu lwamakhono lwe-Learning for Life Scotland oluzosiza ukuqeqesha abantu abasha ukuze bathole umsebenzi wokwamukela izihambi futhi bathuthukise namazinga enkonzo yezimboni.
UJohn Gilligan, Umqondisi Ophethe e-Tennent Caledonian Breweries uphawule wathi: “IScotland inomlando onothile wokuxoxwa kwezindaba futhi awubonakali kakhulu kunasezindaweni zokucima ukoma namabha aphakathi nendawo eminingi yemiphakathi yethu. Kwa-Tennent sikholelwa ukuthi sazi njengawo wonke umuntu ngemfudumalo yokwamukela izivakashi zaseScotland ezingakulindela kumahostela esizwe futhi kuzoba intokozo yangempela ukubona izindaba eziphathelene nezindawo zokushicilela zethu ziphila. I-Tennent's Training Academy izohlinzeka ngensizakalo yokuqeqeshwa kwamakhasimende yale phrojekthi futhi ngokuhlangene siyaziqhenya ukweseka imboni yezokuvakasha yaseScotland esezingeni eliphezulu kanye nokusiza ama-pubs ethu ukuxoxa izindaba zawo emhlabeni wonke.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- At Tennent’s we believe we know as much as anyone about the warmth of the welcome that visitors to Scotland can expect from the nation’s hostelries and it will be a real pleasure to see the stories behind our pubs brought to life.
- The SLTA, together with Diageo, Tennent’s and VisitScotland, are going to make use of these great stories, to publicise the fact that our Licensed Trade premises continue to be the heart and soul of the Scottish social scene and a real selling point for tourism.
- A pub may boast a famous literary connection, such as a pub well known as a famous detective’s favourite haunt, or a pub that may have enjoyed a starring role on the silver screen.
