Isikhumulo sezindiza saseFrankfurt: indawo lapho umhlaba wonke uhlangana khona. Njengokwamazwe ngamazwe kanye nezinhlobonhlobo njengoba izihambeli zethu zinjalo, kunjalo nangendawo yokuthengisa ngaphakathi kwesikhumulo sezindiza. Futhi lihlala lizisungula kabusha. Ngesiqubulo esithi “Yiba phezulu, qasha isitolo esizivelelayo”, i-Fraport AG, inkampani esebenza esikhumulweni sezindiza i-Frankfurt Airport, isungule umqondo omusha wokuqasha isitolo ukuze ihehe imikhiqizo edumile. Inzuzo yamabhrendi nabaqhubi ukuthi bathola indawo yokudayisa ehlome ngokuphelele izinyanga eziyisithupha ukuze babonise imikhiqizo yabo eqenjini elihlukahlukene lamakhasimende lamazwe ngamazwe.
U-Birgit Hotzel, Umphathi We-akhawunti Ebalulekile Yezokuthengisa e-Fraport AG uyachaza: “Umqondo omusha wesitolo esizivelelayo usivumela ukuthi sinikeze izinkampani nabaqhubi inkontileka yokuqasha yesikhashana esifushane. Ngaphandle kokuzibophezela okukhulu, izinkampani ezinentshisekelo zingazama Isikhumulo Sezindiza saseFrankfurt njengendawo yokudayisa ukuze bamakethe imikhiqizo yabo kubagibeli nezivakashi.”
I-Gridstudio GmbH, inkampani yezinhlelo zangaphakathi yase-Danish, inguzakwethu ohlanganyelayo kuphrojekthi, eqinisekisa ukuthi izikhala zinikeza kokubili ukusebenza kanye nomklamo ongaphelelwa isikhathi. Isistimu yabo yangaphakathi yakhiwe ngendlela efanayo, ngaleyo ndlela ivumela izindawo zokudayisa ukuthi zihlangabezane nezimo nezidingo zabaqashi be-pop-up. I-Fraport isivele inakekele izimvume zesakhiwo nezokuvikela umlilo, ukuze izindawo zokudayisa zingaqashwa ngokushesha.
I-Fraport iphinde isekele ukumakethwa kwemikhiqizo eqashisa isitolo se-pop-up ngephakheji yemidiya yomuntu siqu. Lokhu kuhlanganisa imikhankaso yokumaketha esizeni nezindlela zokumaketha kusetshenziswa iziteshi zedijithali zeFraport, njengewebhusayithi yesikhumulo sezindiza ethi. www.frankfurt-airport.com, i-akhawunti ye-Instagram ethi #beforetomatojuice kanye ne-WeChat. Okwamabhrendi afisa ukuzikhangisa kanye nesitolo sawo esizivelelayo ngezinhlobo ezengeziwe zemidiya esikhumulweni sezindiza i-Frankfurt Airport, i-ejensi yokumaketha. Abezindaba Frankfurt GmbH inikeza iphakheji yemidiya yomuntu siqu eyengeziwe ngamanani akhethekile abaqashi be-pop-up.
Njengamanje kunezindawo ezimbili eziqhamukayo esikhumulweni sezindiza: enye iku-Shopping Avenue, etholakala engxenyeni yokuphepha yesikhumulo sezindiza evulekele umphakathi, kanti enye iseConcourse B (non-Schengen), ngasemoyeni ngemva kwalokho. ukuphepha kanye nokulawula ipasipoti. Iyiphi indawo ezosebenza kangcono kakhulu ukuthi yiluphi uhlobo oluncike eqenjini lekhasimende eliqondiwe. “Sisebenzisana nomkhiqizo ngamunye ukuze sithole indawo engcono kakhulu yokungena emakethe,” kuchaza uHotzel.
Umqashi wokuqala ukubhalisela isitolo esiseceleni komoya ngemva nje kokuqedwa kwaso ngasekuqaleni kuka-2022 kwakungu-Lakrids ka-Bülow, umkhiqizi wotshwala obuphambili noshokoledi. “Inhloso yethu wukwazisa abantu emhlabeni jikelele ngemikhiqizo yethu nokwandisa ukuqwashisa ngemikhiqizo yethu. Futhi yikuphi okungcono ukukwenza lokho kunasesangweni lezindiza zamazwe ngamazwe?,” kusho uTorben Schmidt (INhloko Yezokuthengisa yaseJalimane, e-Austria naseSwitzerland) e-Lakrids.
Ulwazi olwengeziwe kanye nemininingwane eyengeziwe mayelana nomqondo omusha wokudayisa ingatholakala lapha.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- one in the Shopping Avenue, which is located in the pre-security section of the airport open to the general public, and the other in Concourse B (non-Schengen), airside after security and passport control.
- The advantage for brands and operators is that they receive a fully-equipped retail space for six months to display their products to a diverse, international customer group.
- With the slogan “Be on top, rent a pop-up shop”, Fraport AG, the company that operates Frankfurt Airport, has developed a new store rental concept to attract popular brands.
