I-VisionExpo isanda kungena eNew York (eJavits) nezinkulungwane zabathengisi ezibonisa izigidi zamaqoqo eemboni zamehlo. Noma ngabe usesabelomali noma uyakwazi ukusebenzisa izinkulungwane zamadola kwizibuko, ukwenza "ubuso" sekubaluleke kakhulu kunalokho okugqoka ezinyaweni.
Izembatho zamehlo zimboza yonke into yamehlo, kusukela ekulungisweni kokubona noma ekuvikelweni kusuka kumalambu we-UV ayingozi kuya ezibukweni, amalensi nezibuko zelanga. Eminyakeni embalwa edlule izembatho zamehlo zisukile ekubeni yisidingo sokusebenza nje zaba isitatimende semfashini.
Abalingisi bama-movie nama-rock, amahhotela, ezokuvakasha, ezokuvakasha kanye nabanye abaphathi bemboni bayavuma ukuthi ukugqoka izigqoko zamehlo ezifanele kubalulekile empumelelweni yomsebenzi njengokusebenzisa iphunga elifanele. Lapho abaphathi “benza ubuso” namakhasimende, izivakashi nontanga, ukwenza ukubukeka okuhle komuntu siqu kunganquma ukunqoba noma ukwehlulwa.
Isitayela esiphathekayo
Abavakashi abavamile banentshisekelo yokwethula isithombe esifanele njengoba behambisa kahle izikhumulo zezindiza nezindawo zokuphumula zesigaba samabhizinisi ngokugqoka izingubo zamehlo ezisemfashinini. Ngenkathi ama-jean nama-t-shirts kungase kube imvunulo yokuhamba yonke indawo, izitatimende zemfashini (kusukela ezinganeni kuye kwabadala) azizange zinyamalale ngokuphelele ngoba i-Prada ne-Gucci isuke ezifubeni nasezinhlangothini ezingemuva zaya ebusweni bethu futhi ama-brand manje avela ngokugqamile ezingeni lamehlo. Ukuthi umhambi ugqoke izibuko zikadokotela noma izibuko zelanga ezifana kuhle, okokugqoka kwamehlo kuyindlela elula yokwenza umbono wokuqala osheshayo kodwa omuhle.
Impumelelo Yomkhakha
Ngo-2016 inani lemakethe yezimakethe zamehlo emhlabeni jikelele lalinganiselwa ku- $ 95 billion. Abathengi bezingubo zamehlo bangena emhlabeni wonke futhi umkhiqizo ube ngenye yezimpahla zabathengi ezivelele kakhulu kule minyaka eyishumi. Izintengo zezingubo zamehlo zisuka ngaphansi kuka- $ 100 ziye ku- $ 3 million (Liz Taylor Diamond Mask).
Amasiko ahlukahlukene, nokwehluka kwabantu akubalulekile; izinkinga zeminyaka nokubona azibalulekile; okunquma impumelelo ekhulayo yomkhakha wezingubo zamehlo isifiso sokubukeka okuhle okubhekise ezimfashini ezihamba phambili. Ngaphezu kwalokho, ukukhetha indlela yokuphila (ikakhulukazi ukukhula kwezokuvakasha kwezokuvakasha kwangaphandle), induduzo yemidlalo nokuchayeka kubuchwepheshe (omakhalekhukhwini kanye namathebulethi) kuhlangene nokwanda kwesikhathi eside, kukhulise ukukhula kwesidingo somhlaba wonke semikhiqizo yezingubo zamehlo.
Amathuba Emakethe
Phakathi kwamaphesenti angama-61-64 wabantu (cishe abantu abayizigidi eziyi-177 e-USA) badinga ukulungiswa kombono (Ucwaningo lukaJobson). Ngaphezu kwalokho:
• Bangamaphesenti angama-61 kuphela abantu abadala abahlolwe iso ngonyaka odlule
Amaphesenti angama-61 asondele eduze (i-myopia)
• amaphesenti angama-31 abona kude (presbyopia)
• Abantu abengeziwe abayizigidi eziyi-12.2 badinga ukulungiswa kombono kepha abalufuni usizo
• Amaphesenti angama-70 + wabasebenzi adinga ukulungiswa kombono
• Amakhompyutha angumthombo oyinhloko wezikhalazo zombono emsebenzini
• Ingane eyodwa kwezine inenkinga yokubona
• Amaphesenti angama-48 abazali abanezingane ezingaphansi kweminyaka eyi-12 abakaze bathathe ingane yabo bayohlolwa iso
• Amaphesenti angama-80 akho konke ukufunda enzeka ngokubonakalayo eminyakeni eyi-12 yokuqala
• Abantu abangama-64% bagqoka izibuko zamehlo
• Amaphesenti ama-3 asebenzisa izibuko zelanga ezibhalwe kadokotela kuphela
• Amaphesenti angama-20 asebenzisa izibuko zamehlo nezibuko zelanga ezibhalwe kadokotela
• Amaphesenti ama-3 asebenzisa izibuko zamehlo, amalensi okuxhumana nezibuko zelanga ezibhalwe ngudokotela
• Isilinganiso semali abathengi abahlela ukusisebenzisa ekuthengweni kwamehlo okulandelayo ama- $ 173
• Amaphesenti angama-75 ozimele bezibuko zamehlo athengwe ngama- $ 150 noma ngaphansi
Ukubusa Kwebhizinisi
Izembatho zamehlo zimakethwa ngezigaba ezine eziyinhloko:
1. Izibuko zamehlo zePrescription (Rx)
2. Izibuko zelanga zeplano (izibuko zelanga ezifakwe amalensi angavumeli kadokotela; azisetshenziswanga ukulungisa umbono; zisetshenziselwa izinhloso zobuhle nokuvikela amehlo emisebeni ye-ultraviolet / UV eyingozi)
3. Abafundi be-Over-the-country (OTC)
4. Ama-lens wokuxhumana
Ngo-2015 izibuko zelanga zeplano zazilawula amaphesenti ayi-12 emakethe. Izibuko zelanga ezihlukanisiwe ziyingxenye yokuxubana kokuklama njengoba zinikeza izinzuzo zemidlalo yamanzi nokudoba; kodwa-ke, izibuko zelanga ezingakhanyisiwe zibusa emakethe ngenxa yemfashini.
Ukwehlukaniswa kudingekile ezimakethe ezihlosiwe ezisebenzayo (okungukuthi, ukuhamba ngebhayisikili), kuyilapho izibuko zelanga ezingavundisiwe zinikela ekufiphaliseni umbono futhi zivikele amehlo emisebeni eyingozi ye-UV kanye nokuvikela iso ekukhanyeni okukhanyayo. Abathengi bePrimiyamu bakhetha imikhiqizo evikela amehlo engavikeleki, elwa nokubukeka kanye ne-UV.
Ngo-2014, imakethe ephelele yokunakekelwa kombono e-US yakhiqiza ama- $ 34.5 billion kanti ngo-2015, izibuko zelanga zeplanethi zathola ukuthengiswa okungama- $ 218 million. ILuxottica yase-Italy ingumthengisi ohamba phambili wase-USA onama- $ 2.53 billion ekuthengiseni (2015). NgoJanuwari 2017, uLuxottica kanye no-Essilor waseFrance bavumelana ngokuhlanganiswa kwama-euro ayizigidi eziyizinkulungwane ezingama-46 ukudala amandla okugcoba amehlo emhlabeni wonke. Le nkampani inesibopho semikhiqizo ebandakanya: iRay-Ban, iPersol, i-Oakley, iBurberry, iPolo Ralph Lauren, iVersace, njll. Emhlabeni jikelele, inkampani yayithengise cishe amaRandi ayizigidi eziyizinkulungwane ezingama-8.84.
Intombazane Ebonakalayo
Izembatho zamehlo ngokuvamile zenziwa ngepulasitiki noma ngensimbi. Ukufunwa kwakamuva kwemikhiqizo ehlukahlukene yokunakekelwa kwamehlo kube ngumphumela wokuqwashisa okwandayo kokulimala okuvela ekuvezweni kwe-UV kanye nokwanda kwamaphutha okubuka. Kubuye kube nokuqwashisa okukhulayo ngezidingo ezihlukile zezingane ezidinga ukuqina kanye nokwakha imfashini okumele ibe nakho okungahle kumelane nempilo esebenzayo yengane.
Ukukhethwa Okukhethiwe Kuhlelekile Ngokwesitayela
Ngemuva kokuchitha usuku lonke ngihamba emigwaqeni eVisionExpo eJavits, ngakhetha izintandokazi zami eziphelele ezenzelwe imfashini.
1. Matsuda. Yenziwe eJapane
Sekuyiminyaka engaphezu kwengu-45 uMatsuda esungula izambatho zamehlo ezivela ku-celluloid acetate, titanium, isiliva enhle kakhulu, i-18K yegolide eliqinile kanye ne-22.5K yegolide. Abanikazi bosaziwayo bahlanganisa uRobert Downey, Jr. (Iron Man 3), noLinda Hamilton (Sara Connor kuTerminator 2).
2. UMaybach. Yenziwe eJalimane
Eminyakeni engaphezu kwengu-100 eyedlule, uWilhelm Maybach nendodana yakhe uKarl baqala umkhiqizo wezimoto osezingeni eliphezulu osekuyinsumansumane emele ukwakhiwa kwezandla okunembile nokunaka imininingwane nezinto ezahlukahlukene ezichaza izimoto zabo zikanokusho. IMaybach isho ukunethezeka nekhwalithi engaphelelwa yisikhathi neqondayo. Ngokugxila ekusimameni, inkampani igwema zonke izinto zokusetshenziswa ezingenawo umthombo ozwakalayo wezemvelo. Izingcweti zobuciko zisebenza ngesikhumba esihle kunazo zonke, izinkuni eziyigugu, uphondo lwemvelo oluvela enyathi yamanzi yase-Asia, igolide elihlanzekile nedayimane.
3. Shwood. Yenziwe ePortland, e-Oregon
Ngo-2009, u-Eric Singer wakha uhlobo lwaso lwengilazi ngokhuni oluvela esihlahleni se-madrone, amahenjisi ekhabethe ekhabhathi kanye namalensi atholwe esitolo esidayisa izimpahla. Umgomo wakhe: Dala umkhiqizo ohlanganisa ubuntu nobungqayizivele obungatholakala kuphela endaweni engokwemvelo. Namuhla, izembatho zamehlo zenziwa ngokhuni, i-acetate, i-titanium noma itshe kanye namalensi wekhwalithi ephezulu wokuvikela iso. Iqoqo liyasikwa, limiswe, lihlanganiswe, liqediwe futhi lithunyelwe lisuka ekusebenzeni kwalo e-Oregon.
4.Xavier Derome. Yenziwe eFrance
Abazali baseDerome babesebhizinisini lokwenza izibuko futhi uXavier wasungula isitudiyo sakhe osebeni loMfula iLoire, eBracieux (1996). Uyiphayona enqubeni yokunamathisela ukubopha izingqimba eziningi ezijiyile futhi izibuko zakhe zijoyina ubuciko bendabuko nobuchwepheshe besimanje. Kwenothi elikhethekile - ubucwebe obufanayo.
5. Ete. Yenziwe eFrance
U-Ete wukuqhubeka komndeni womndeni okhiqiza izambatho ongalandelwa emuva ezizukulwaneni ezine. Isiko laqala eFrance (1924) lapho izibuko ezenziwe ngesandla zikaGustave Rege-Turo zisebenzisa uphondo negobolondo lofudu njengezinto zokwakha. Namuhla, izinto zokusetshenziswa zihlanganisa i-cellulose acetate (evela kusitshalo sikakotini). Amasu adlulisiwe esuka kubaba aya endodaneni aye endodakazini - okwamanje ohola inhlangano kanye neqoqo le-Ete Lunettes.
6. Amazinga. Yenziwe eHong Kong
Igama liguqulwa lisuselwa egameni lesiFulentshi elithi "ngokuqondene" (bheka, ukubheka) kanye nophawu lwesandla olukhombisa ukuxhumana okudala kophondo nokugqokwa kwamehlo. Umsebenzi weRigards ukuthola kabusha ingcebo yezingubo zamehlo kugxilwe kwikhwalithi, isitayela nokunethezeka. Imiklamo ingeyokuqala futhi ayivumelani ngenkathi ihlonipha amathonya wevintage kubathengi abakwazisa ubuhlakani nokuzimela.
7. Sospiri. Yenziwe e-Italy
Igama liphefumulelwe iPonte dei Sospiri eVenezia. Leli qoqo limele ulayini wesiginesha wase-Ottica Veneta wokugqoka okokukhanya nelanga okukhuthazwe ukwakhiwa, imibala, ukwakheka, ingcebo yaseVenice nentambo yaseBurano. Ulayini uphefumulelwe njengenkokhiso kuma-maestros aseVenetian nobungcweti bawo. Amafreyimu achazwa ngokusetshenziswa kwawo okuphezulu kwamakristalu e-Swarovski, izinsimbi ezilula, ama-acetates ase-Italiya nokuhlobisa okuhlukile kobuciko. Ulayini uhlanganisa isikhathi seBaroque nobuciko baseByzantine.
8. Ukushona. Yenziwe eJalimane
Le nkampani yaqala ngo-1953 futhi yakhiqiza ozimele bekhwalithi ephezulu ku-acetate. Yaziwa ngokuhlukahluka kwayo kwemibala nezinhlobo zezinto ezinhlobonhlobo ezinikezela ngamathuba angenamkhawulo wombala nokwakhiwa. Abathengi bangazakhela isitayela sabo (kufaka phakathi ubujamo besikwele, unxande, nxazonke kanye nekati-iso) ku-acetate ewugqinsi futhi e-chunky noma ezacile ne-classic. Khetha umbala owodwa noma uthingo lwemibala kuhlaka olulodwa.
9.I-Nanovista Optical Yezingane. Yenziwe eCanada
Amafreyimu ama-Nano akhiqizwa ngezinto ezikhethekile nezinelungelo lobunikazi le-Siliflex kanye namaphesenti angama-35 alula kunamafreyimu e-acetate anokuqedwa okuhlala isikhathi eside nokuhlala isikhathi eside. Zithathwa njengezingavikeleki ezinganeni futhi zivumelane nezeluleko zethempeli ezilungiswe ngesandla. Banikela nange-mini-band eguquguqukayo nokuthi kungenzeka kube nezinhlelo zokulungisa ukushintshanisa phakathi kwamathempeli namabhande asekhanda. Odokotela bezifo zamehlo, odokotela bamehlo, odokotela bamehlo kanye nodokotela bezingane batusa ozimele beNano Baby ukuthola incwadi kadokotela yezingane nasekuqaleni kobuntwana.
10.La Loop (ukufinyelela)
Imfashini ihlangana nomsebenzi eLa Loop, umkhiqizo owenziwe ngoba bekungekho okunye ukubhekana nale nkinga: Ngazibeka kuphi izibuko zami? UMqondisi we-Creative Director kanye ne-CEO, u-Elizabeth Faraut wasungula le nkampani eminyakeni engaphezu kwengu-17 eyedlule ngesikhathi ecasulwa ukuthi kumele embe azungeze isikhwama sakhe efuna izibuko zakhe zelanga, kanye / noma azilahle. Kusetshenziswa ubuchwepheshe be-360 degree kuma-hinge we-loop, iLa Loop igcina izingilazi zivikelekile futhi zikhona ngaphandle kokugoba, ukusonteka noma ukuwa. Umkhiqizo uvela eMnyuziyamu Wezobuciko Zanamuhla waseNew York futhi ugqokwe nguBrad Pitt, uJulia Roberts noHeidi Klum
11. Ibhokisi le-OYO
Akuyona "ibhokisi nje," yindawo ekhethekile yokuqoqwa kwamehlo akho. Idizayinwe nguLuba Stark noMichael Kriss, i-OYO yathuthukiswa ngenxa yokukhungatheka kukaStark ngokungabi nendawo ezinikele yezingilazi zakhe.
12. Kugcine kuhlanzekile
Ngemuva kokuchitha amahora amaningi sikhetha izembatho zamehlo namakhulu (ngisho nezinkulungwane) zamadola uthenga umkhiqizo, sihlala siwagcina ehlanzekile ngokusebenzisa iWindex noma amathe. Ochwepheshe bathi le akuyona neze indlela yokugcina i-optical noma izibuko zelanga zihlanzekile futhi zingaklwebheki. Amanzi ompompi, okokugeza izitsha nethawula elithambile elihlanzekile likakotini kuzosebenza (ungalokothi usebenzise amathawula wephepha); kodwa-ke, ngezikhathi lapho ubaleka, ama-Kelas nama-towelette asengaphansi kokumanzi azoxazulula inkinga yamalensi angcolile noma athosiwe.
Ukubona Esikhathini Esizayo
Izingubo zamehlo manje sezikhethwe ngendlela efanayo nesikhetha ngayo izicathulo esizigqokayo, izingubo esizithengayo kanye nezitayela zezinwele nemibala esiyithandayo. Izembatho zamehlo seziqoqekile; cabanga izicathulo, ubucwebe namawashi. Khohlwa ukuhlakanipha okuvamile okukukhuthaza ukuthi ubheke ukuma kobuso bakho nombala wamehlo - hamba nemvelo yakho bese uzama ukwakheka okusha, osayizi nama-hues. Awufaki isicathulo esisodwa nsuku zonke, kuzo zonke izikhathi, kungani ungacabanga nangokuphatha okuthile okusebusweni bakho ngokunganaki kangako. Ukuqoqwa okuhle kwezingubo zamehlo akuyona into yokuzitika - kungukutshalwa kwemali.
© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.
