Ukubheja kwezikhangiso zenkampani lapho inkampani yezindiza izongena khona ngokulandelayo kuvinjelwe eBrithani.
I-Hedge funds ingabheja ngakho, abagembuli bangavakashela obhuki bendawo, kodwa isikhangiso esinama-odds lapho inkampani yendiza ingase ingene ngaphansi kwayo? Leyo yindaba ehlukile.
Inkampani yase-Ireland yokugembula ku-inthanethi i-Paddy Power ithethiswe I-Ejensi Yamazinga Okukhangisa yaseBrithani ngokuqhuba lolu hlobo lwesikhangiso. “Ubhukhe indiza? Ungajuluki, qinisekisa ngePaddy Power,” ifundeka kanjalo emaphephandabeni aseBrithani kusukela ngoSepthemba. Lesi sikhangiso sibe nohlu lwezinkampani zezindiza eziyi-14 kanye nokungahleleki kwazo kuzodlula, okuhlanganisa 4-to-1 ku-Spanair, 33-to-1 kuJetBlue, 25-to-1 ku-United Airlines kanye ne-100-to-1 eBritish. Izindiza, EasyJet, Virgin Atlantic kanye neRyanair.
Kodwa uPaddy Power uthi umkhankaso, abawusungule uphendula "izicelo eziningi ezivela [kubathengi]" ngemuva kokuthi izindiza iZoom kanye neFutura zingene ekuphathweni ehlobo, kumane nje kuyisilinganiso sombono womphakathi. “Asiwuvezi umbono wethu, owomphakathi kuphela. Akuhlukile kuhlu lwemibuzo,” kusho okhulumela iPaddy Power uDarren Haines.
I-ASA, evimbe lesi sikhangiso, ithi "ihlambalaze izindiza ezisohlwini ngoba iveza ukuthi zingase zingene ezikhundleni zokuphatha," kodwa uHaines ukholelwa ukuthi ingxabano ayiqali.
Uthe inkampani ifake “izintandokazi” ezizosakazwa ngezikhangiso namagama emizi, kunokuthi “inkampani yezindiza encane,” engakaze izwakale. "Kwakuyinto engenangqondo, empeleni."
Akukhona okokuqala ukuthi izikhangiso ze-Paddy Power zingajabulisi abalawuli bezokukhangisa. Emuva ngo-2005, isikhangiso esasibonisa uJesu nabaPhostoli begembula eSidlweni Sokugcina sikaLeonardo Da Vinci sakhishwa ngenxa yokukhala komphakathi, okwaholela ekubeni i-Irish Advertising Standards Authority iqalise uphenyo.
I-"Next Airline to go Bust?" umkhankaso wawudume kakhulu, ngokubheja okungenye yezinto ezithathwe kakhulu kunoma yiziphi izimakethe zabo ngoSepthemba. UHaines uthe inkampani ihlela ukuqhubeka nokunikeza abagembuli bayo ukubheja okuhlobene nokushoda kwezikweletu, nakuba isiqalile ukwenza okuhle futhi. Ukunikezwa kwayo kwakamuva: ukubheja ebhange elenza kahle kakhulu ngo-2009 ngokwenyuka kwentengo yamasheya. Amathuba ku-HSBC ngu-11-to-10; I-Lloyds 4-to-1; kanye neBarclays 6-to-1.
