IPATA Board: Kukhethwe iBhodi eliPhethe elisha kanti uSarah Mathews ungusihlalo

Ngubani osebhodini elisha le-PATA? Namuhla senziwe ngokusemthethweni I I-Pacific Asia Travel Association (I-PATA) imemezele ukukhethwa kukaNks. Sarah Mathews, iNhloko Yezokukhangisa Indawo yase-Asia Pacific - iTripAdvisor ezinze eHong Kong SAR njengoSihlalo weBhodi Eliphethe LeNhlangano. Ungena esikhaleni sika-Andrew Jones okhethwe njengoSihlalo ngoMeyi 2016 futhi oselilungu leBhodi Eliphethe njengoSihlalo Osheshayo Owedlule.

USarah ubeyilungu le-PATA elikhuthele selokhu uTripAdvisor ejoyine iNhlangano ngo-2012, ehambela cishe yonke imicimbi yePATA njengesikhulumi noma isithunywa. Uqale ukujoyina iBhodi ePhethe ye-PATA ngenkathi ekhethwa njengoSihlalo woMkhandlu Wezezimboni ngo-2014 futhi wakhethwa njengePhini likaSihlalo ngoMeyi 2016. USarah usebenzisa ukuhambela kwakhe esifundeni sase-Asia Pacific ukukhuthaza izindawo ezintsha namanye amabhizinisi ezimboni ukuthi ajoyine iNhlangano.

Ekuqokweni kwakhe, uNkz. Ibhodi lethu eliphezulu kulo nyaka liyisibonelo sokuhlukahluka nobungcweti be-PATA. Sinochwepheshe abavela ohlangothini oluzimele nolukahulumeni ebhodini lalo nyaka sizoqhubeka nemizamo ye-PATA emhlabeni wonke. Ukucaphuna uDkt. Taleb Rifai uNobhala Jikelele we UNWTO, 'Tourism is a Force for Good' futhi thina kwa-PATA sizozama ukusiza ukusekela imizamo yezokuvakasha kanye nezimiso zethu ezibalulekile e-PATA. Ngibheke ngabomvu unyaka onezithelo.”

USarah uhola ithimba le-Destination Marketing Sales e-TripAdvisor, esifundeni sase-Asia Pacific. Ithimba ligxile ekusebenzeni nasekusekeleni wonke amabhodi ezokuvakasha e-Asia Pacific, kanye nokusiza amabhizinisi endawo okwamukela izivakashi ukuthi aqonde kangcono umthelela wedijithali ebhizinisini labo. Ngaphansi kobuholi bukaSarah, ithimba lase-Asia Pacific lethule iTripAdvisor's Destination Academy yokuqala, ikamu lezinsuku ezintathu le-Digital Boot ezinkampanini zikahulumeni kanye ne-CEO Challenge, umkhankaso wesifunda osekela ukutholakala kwezindawo ezingaziwa kakhulu esifundeni.

Ngaphambi kwendima yakhe yamanje, u-Sarah ubezinze ehhovisi le-TripAdvisor e-London njengengxenye yethimba le-Destination Marketing Sales futhi wayebhekele izimakethe zaseYurophu, zase-Asia nase-Afrika. Ngaleso sikhathi, wasebenza eduze namakhasimende abalulekile afana ne-South Africa Tourism kanye ne-Greek National Tourism Organization, ehlanganyela izindlela ezihamba phambili nabalingani bemboni. Umsebenzi wakhe ne-South Africa Tourism ebudlelwaneni bayo bokuqala bomhlaba jikelele ubonakale esikhathini sakamuva UNWTO I-E-Marketing Handbook.

Ngaphambi kokujoyina i-TripAdvisor, uSarah ubephethe izikhundla ze-MICE nezamazwe omhlaba eHong Kong Tourism Board naseVisit Flanders, lapho abesebenza nabalingani bemboni abaqwashisa ngazo zombili izindawo. USarah wayeyisikhulu esiphezulu emakolishi aseCesar Ritz eHong Kong ngaphambi kwalokho.

Uzalelwe futhi wakhulela eHong Kong SAR, uSarah naye uhlala eBeijing nase-Australia futhi usazi kahle isiMandarin nesiCanton, okumnika ukuqonda okujulile nokwazisa ngale ndawo.

Ngesikhathi somhlangano wonyaka we-PATA 2017 owawuseNegombo, eSri Lanka, i-PATA iphinde yakhetha amalungu amasha amahlanu eBhodi Eliphethe okubandakanya uDkt Chris Bottrill, oyiDini e-Faculty of Global and Community Studies, School of Tourism Management - eCapilano University, eCanada; Hiran Cooray, Usihlalo - IJetwing Hotels Sri Lanka; UJon Nathan Denight, uMongameli kanye ne-CEO - eGuam Visitors Bureau, e-USA; UMohamed Sallauddin Hj Mat Sah, iMenenja Jikelele Yezokumaketha - Izikhumulo Zezindiza ZaseMalaysia i-Bhd, iMalaysia, noPeter Semone, uMeluleki Omkhulu - iLao National Institute of Tourism and Hospitality (LANITH), iLao PDR.

Amanye amalungu eBhodi Eliphethe afaka phakathi uStephen Pearce, iSekela likaMongameli - Ezokumaketha kwa-Tourism Vancouver; UMaria Helena de Senna Fernandes, Umqondisi - Ihhovisi Lezokuvakasha Kuhulumeni waseMacao, eMacao SAR; UPilar Laguaña, uSihlalo, iPATA Micronesia Chapter, Guam, noBen Montgomery, uMqondisi Wezokuphathwa Kwezobudlelwano Bebhizinisi, eCentara Hotels & Resorts, Thailand.

UDkt Chris Bottrill wakhethwa njengePhini likaSihlalo omusha, kanti uStephen Pearce uhlala enguNobhala / uMgcinimafa.

UDkt Bottrill uthe, “Kuyinhlonipho ukukhethwa njengeSekela likaSihlalo wePATA emhlanganweni weSri Lanka. Isifunda sase-Asia Pacific yindawo enamandla kakhulu yokukhula kwezokuvakasha okwenza indima yePATA ibaluleke kakhulu eminyakeni ezayo. Ngibheke phambili ekusebenzeni neBhodi lethu eliyingqayizivele kanye namalungu azinikele ezinhlelweni eziningi ezahlukahlukene zokuqinisa nokubandakanya inethiwekhi yethu yomhlaba wonke. ”

UDkt Chris Bottrill uyiDini le-Faculty of Global and Community Study eCapilano University eNorth Vancouver, eCanada. Uneziqu ze-PhD kwinethiwekhi yezokuvakasha kanye nentuthuko yezindawo ahambela kuzo. UChris wengamela izinhlelo kanye nentuthuko emkhakheni wezokuvakasha nowokungenisa izihambi kwiphothifoliyo eyinkimbinkimbi efaka izikole ezinhlanu zemfundo, amaphrojekthi wamazwe omhlaba, kanye nezinhlelo zemfundo yabomdabu. Ufundise izihloko eziningi ezahlukahlukene zezokuvakasha kufaka phakathi ukuthuthukiswa kwendawo okuya kuyo, ukusimama, ukumaketha, kanye nosomabhizinisi emanyuvesi aseCanada, eNew Zealand, e-USA nase-Austria.

UChris unolwazi olunzulu lwemboni njengoba eseqede amaphrojekthi angaphezu kuka-50 okuphatha nezokuthuthukisa emhlabeni wonke. Lokhu kufaka ukubuyekezwa kokutholakala komkhiqizo okusha, amasu wokumaketha, ukuhlolwa kwezinsizakusebenza, kanye nezinqubo eziningi zokubandakanyeka kwababambiqhaza. Ubuye wethula ngezihloko ezihlobene nezokuvakasha ezisukela ekulungiseleleni kwama-Olimpiki kuya ekuthuthukisweni kwezokuvakasha komphakathi ezingqungqutheleni nasezinkundleni zokuxhumana eChina, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India naseCambodia.

Okuhlangenwe nakho kokuqala kukaChris ngePATA kwaba njengesivolontiya somhlangano eVancouver ngo-1995. Wajoyina iPATA ngo-2011 futhi wabamba iqhaza ezinhlotsheni eziningi. Usebenze njengoSihlalo weKomidi Lezokuthuthukiswa Kwabasebenzi (i-HCD) kanye nePhini likaSihlalo weKomidi Elibhekele Ukusimama Nokuzibophezela Komphakathi kusukela ngonyaka wezi-2014, futhi ubephinde abe yiTrasti nePATA Foundation kule minyaka emithathu edlule. Ngesikhathi sakhe njengoSihlalo wekomidi kanye nePhini likaSihlalo uChris uqale ukubuyekezwa kwemigomo yomibili yekomidi, ukwakhiwa kabusha kwamalungu ekomidi, wahola nokwakhiwa kwezinhlelo ezenze izinhlelo eziningi zaqala futhi zaba nomphumela. Endimeni yakhe njengoSihlalo we-HCD waphinde wasiza izingqungquthela zentsha eziphumelele kakhulu ePhnom Penh, eChengdu, naseBangalore naseGuam. Kusukela ajoyina iBhodi Eliphethe, uChris ubelokhu ehola izibuyekezo zokuphatha ukuvumelanisa imizamo yamasu enhlangano nokubandakanya isisekelo esibanzi sobulungu.

U-Anthony Lau, Umqondisi Omkhulu - IBhodi Yezokuvakasha yaseHong Kong, iHong Kong SAR kanye ne-Soon-Hwa Wong, uMqondisi Wesifunda - i-Asia Pacific, iBlacklane GmBH, iSingapore baqokwe kwiBhodi Eliphethe njengamalungu angavoti.

Ngaphezu kwalokho, uFaeez Fadhlillah, i-CEO kanye noMsunguli we-Tripfez, eMalaysia kanye ne-PATA Face ye-future 2017, ujoyina iBhodi Eliphethe le-PATA njengelungu elingavoti kanye nombukeli isikhathi sonyaka owodwa ngokumenywa nguSihlalo wePATA .

Amalungu amasha eBhodi Eliphethe aqinisekiswa eMhlanganweni WeBhodi le-PATA ngoMeyi 21, 2017 ngesikhathi seNgqungquthela Yonyaka Ye-PATA yonyaka wezi-2017 eyayiseNegombo, eSri Lanka.