Ngokuqhubekayo ibalwa njengemakethe ephakelayo ephezulu yase-Philadelphia yokuvakashelwa phesheya kwezilwandle, nezivakashi ezingaphezu kuka-108,000 eza kuleli dolobha ngo-2017, i-Philadelphia Convention and Visitors Bureau yavakashela e-United Kingdom ukuyogqugquzela ukuvakashelwa e-Philadelphia. Imihlangano ebalulekile nezikhulu zikahulumeni kanye nabamele izinkampani, ngokubambisana nehhovisi likaMeya uJim Kenney, bekuyingxenye yohambo, olwathatha amasonto amabili ngasekupheleni kuka-Okthoba nasekuqaleni kukaNovemba. Ubuholi be-PHLCVB buhlangane nezikhulu ze-American Airlines kanye neBritish Izindiza ukuze kuxoxwe ngezinto zokuhamba nokufinyeleleka phakathi kwalezi zindawo ezimbili. I-PHLCVB isebenzisana eduze ne-Philadelphia International Airport ukuze kuzuzwe lo mgomo.
NgeSonto, ngo-Okthoba 28, umdlalo we-NFL we-Philadelphia Eagles vs. Jacksonville Jaguars usebenze njengomcimbi wezigxobo zamatende, okwenza i-Philadelphia ibonakale njengendawo yokuvakasha yase-US esiteji samazwe ngamazwe.
Njengoba inezithameli eziqopha umlando zabalandeli abangu-85,870 eWembley Stadium eLondon, i-PHLCVB ibambisene nehhovisi layo lase-UK kanye neBrand USA, ubudlelwano obungenzi nzuzo, obuzimele obunikezelwe ekwandiseni uhambo lwamazwe ngamazwe oluya e-United States, ukukhangisa idolobha. .
Ezinye zezinhlelo zokumaketha ze-PHLCVB ezihlobene nomdlalo zihlanganisa:
• Ukusakazwa kwezikhangiso zemizuzwana engama-30 – okusekelwe emkhankasweni omusha we-PHLCVB, 'I-Frankly Philadelphia' - esakazwa phakathi kwasekuqaleni kuka-Okthoba kuze kube uNovemba ngesikhathi sohlelo lwe-NFL lwe-Sky Sport. Lesi sikhangiso sizodlala izikhathi ezingu-34 e-UK futhi sifinyelele ababukeli abayizigidi ezingu-8 phakathi nesizini.
• Ukwenziwa kusebenze idokodo lesithombe sokwabelana komphakathi emcimbini we-NFL we-Tailgate ngaphandle kwe-Wembley Stadium ngeSonto, Okthoba 28. Abahlanganyeli bathwebule izithombe ngaphambi kwesikrini esiluhlaza base benethuba lokukhetha isithombe esisodwa kwezintathu eziyisakhiwo sodumo sase-Philadelphia esizoqokwa phezulu futhi saphendulwa ama-GIF. ngokwabelana komphakathi.
• Phakathi nomdlalo we-Eagles, i-PHLCVB isingathe ozakwethu bokuvakasha abakhulu abazinze e-UK, abameleli bakahulumeni nabezindaba e-Wembley Stadium ukuze bakhangise i-Philadelphia njengendawo ephambili yase-US.
• Isikhangiso samasekhondi angu-15 se-PHLCVB Frankly Philadelphia sadlala enkundleni yezemidlalo i-Jumbotron phambi kwerekhodi elibeka abalandeli abangu-85,870, kanye nezikhathi eziningi phakathi ne-NFL Tailgate ngaphandle kwe-Wembley Stadium.
• Isikhangiso esigcwele ikhasi sifakiwe ohlelweni losuku lwegeyimu, esitholakalayo ukuze sithengwe esitolo sabalandeli futhi sinikezwe wonke ama-club kanye nama-hospitality suite.
• Imikhankaso yezikhangiso zedijithali eqondiswe ku-Geo e-UK yaqala ngo-Okthoba 1 futhi izoqhubeka kuze kube nguNovemba kuwebhusayithi ye-NFL UK kanye ne-Expedia, eklanyelwe ukubhukha e-Philadelphia.
• Ngokubambisana ne-O2, u-opharetha wenethiwekhi yeselula yesibili ngobukhulu e-UK, kanye ne-British Airways kanye ne-Hampton Inn Center City, i-PHLCVB igijime umncintiswano wamakhasimende eselula e-O2 ukuze awine uhambo oluya e-Philadelphia. Iphakethe liphinde lafaka namathikithi omdlalo we-Eagles. Umshado ubuphezulu, nabangenele abangu-238,916.
• Ngokubambisana ne-The Telegraph, inkampani ehamba phambili yokunyathelisa nezindaba zedijithali esebenzela e-UK, kanye ne-American Airlines kanye ne-Sofitel Philadelphia, i-PHLCVB iqhube omunye umncintiswano, eqondise kumuntu ohamba phambili, ukuze awine uhambo oluya e-Philadelphia. Umncintiswano unikeze ukubonakala kuzithameli zabafundi abangaphezu kuka-370,000 nababhalise ku-inthanethi abangu-80,000.
Ukwengeza, ngo-Okthoba 16 ngaphambi komdlalo, i-PHLCVB yahlela umcimbi onetimu ye-Philadelphia e-Passyunk Avenue Pub e-London, isingathe abagqugquzeli bedijithali kanye nemidiya yasendaweni yase-UK ngezikhathi zantambama ze-Philadelphia, imisindo nokunambitha.
Ngemva komdlalo, ithimba le-PHLCVB elithengisa ezokuvakasha emhlabeni jikelele lahlela amamishini amaningi okuthengisa nozakwethu ngenkathi lise-Europe, ngaphambi kokubuyela e-London ukuyothamela i-World Travel Market (November 5-7, 2018). Njengoba amashumi ezinkulungwane zabathengi abazoba khona, i-World Travel Market ingomunye wemibukiso yohwebo emikhulu emhlabeni yemboni yezokuvakasha yomhlaba wonke. Lo mbukiso uhlinzeka ngenkundla ye-PHLCVB ukukhuthaza indawo eya kubathathi izinqumo ababalulekile abangashayela ukuvakashelwa kwedolobha, okuhlanganisa abamele izinkampani zezindiza, amahhotela kanye nabaqhubi bezohwebo. Kulo nyaka, i-PHLCVB ibambe ama-aphoyintimenti angama-41 futhi yaboniswa ngokubambisana ne-Countryside yase-Philadelphia.
Ukuze ufunde kabanzi ngomsebenzi we-PHLCVB ezimakethe zamazwe ngamazwe, vakashela ku-www.discoverPHL.com/international.
I-Philadelphia Convention and Visitors Bureau (PHLCVB) idala umthelela omuhle kwezomnotho kuso sonke isifunda sase-Philadelphia, iqhubekisela phambili ukukhula kwemisebenzi, futhi ikhuthaze impilo nokunyakaza kwemboni yethu yokwamukela izihambi ngokumaketha indawo okuyiwa kuyo kanye ne-Pennsylvania Convention Center, nokuheha izivakashi ebusuku. Umsebenzi wethu ubandakanya umphakathi wendawo, kanye nomhlangano wesifunda, kazwelonke nowezizwe ngezizwe ohlukene ngokwamasiko nezinhlanga, imicimbi yezemidlalo kanye namakhasimende ezokuvakasha.
