Izivakashi eziningi, amadola aqondile afakwe emnothweni wasePhiladelphia. Leyo yi-synopsis yombiko omusha ovela ku- IPhiladelphia Convention and Visitors Bureau (PHLCVB) kanye Nezokuvakasha Kwezomnotho. Ngo-2018, izivakashi zaphesheya kwezilwandle ezingu-697,000 - ukwanda kwe-7.5% unyaka nonyaka (YoY) - zafika esifundeni sase-Greater Philadelphia, okumaka unyaka wesine olandelanayo wokukhula. Izivakashi zaphesheya ziphinde zanikela ngamaRandi ayizigidi ezingama-723 ekusetshenzisweni kwezivakashi okuqondile, okukhiqize u-$1.2 wezigidigidi kumthelela wezomnotho, womabili amarekhodi anamuhla.
“Ukwamukela izihambi kungomunye wemikhakha emikhulu nekhula ngokushesha yokuqashwa kwabantu e-Philadelphia ngoba sisaqhubeka nokubona ukwanda kokuvakashelwa kuyo yonke imikhakha. Izivakashi zaphesheya zibaluleke ngendlela emangalisayo njengoba zenza u-57% wakho konke ukuvakashelwa kwamanye amazwe kanye no-79% wayo yonke imali esetshenziswa yizivakashi zamazwe ngamazwe,” kusho uMongameli we-PHLCVB kanye ne-CEO uJulie Coker Graham. “Nsuku zonke iqembu lethu ligxile ekuxoxeni indaba kaPhiladelphia emhlabeni jikelele. Ngo-2018 ithimba lethu lasingatha imidiya yomhlaba wonke enamandla angama-96 kanye nochwepheshe bezohwebo bokuvakasha abangama-334 emakethe. Ngokwenza kanjalo, siyakwazi ukuqinisa imibono emihle ngedolobha futhi sikhuthaze futhi sikhuthaze ukuvakashelwa esikhathini esizayo.”
I-PHLCVB iphinde isebenze ngekhonsathi nozakwethu bemboni yasendaweni efana ne-Greater Philadelphia Hotel Association, Vakashela i-Philadelphia kanye ne-Philadelphia International Airport. Umlayezo ohlangene wendawo oya kuyo uyahlokoma: ulwazi lwaseMelika kufanele luqale edolobheni lapho izwe lasungulwa khona.
Ngo-2018, izimakethe eziyisishiyagalolunye ze-'top 10' zase-Philadelphia zaphesheya kwezilwandle zakhula unyaka nonyaka (YOY). Izimakethe ezinhlanu eziphezulu zasePhiladelphia zifaka i-United Kingdom, i-China, iJalimane, i-India ne-France, ngokulandelana. Ezinye zezinto ezivelele zihlanganisa:
• I-United Kingdom ilethe inani eliphakeme kakhulu lezivakashi zaphesheya kwezilwandle e-Philadelphia ngo-112,000 (ukwenyuka ngo-3.1% YoY).
• China ihole zonke izimakethe ngemali eyizigidi eziyi-136 zamaRandi ekusetshenzisweni kwezivakashi sekukonke (ukwenyuka okungu-15.6% kweYoY), okumelelwe izivakashi ezingu-82,000, okuwukunyuka kwama-20% kusukela ngo-2017.
• I-Ireland ibone izinzuzo ezimangalisayo njengoba isevisi eyengeziwe yendiza evela ku-American Airlines kanye ne-Aer Lingus isize ukukhulisa uhambo oluya e-Philadelphia ngama-42%.
• Amandla avuselelwe avela e-Germany (+3.1%), i-India (+8.3%), i-Italy (+4%), i-Spain (+10%), kanye nokwenyuka okuqhubekayo okuvela e-South Korea (+8%) nase-Netherlands (+7.1% ) ikhombisa ukukhanga kwedolobha ezimakethe ezihlukene ezahlukahlukene.
• Ukuvakashela phesheya kwezilwandle kulindeleke ukuthi kukhule ngo-13.4% eminyakeni emihlanu ezayo, naphezu kwezilinganiso ezithambile engxenyeni yokuqala ka-2019.
I-PHLCVB, i-ejensi esemthethweni ekhuthaza ezokuvakasha yeDolobha lase-Philadelphia emhlabeni wonke, isebenzisa amahhovisi abameleli ezindaweni eziyisikhombisa emhlabeni jikelele futhi ikhuthaze ngenkuthalo intshisekelo e-Philadelphia ezimakethe zomhlaba wonke ezingu-23. Ngokuhlanganyela, nangaphansi kokuqondisa kwethimba lezokuvakasha lomhlaba wonke elizinze e-Philadelphia, lawa mahhovisi omhlaba wonke asebenzela ukukhulisa umlayezo wase-Philadelphia njengendawo yokuqala yase-U.S.
Ezinye zezinto ezivelele zika-2018 zihlanganisa:
• Ithimba lezokuvakasha emhlabeni jikelele elizinze e-Philadelphia lihambele imibukiso yezohwebo yangaphakathi neyamazwe ngamazwe engama-48 emazweni angu-14, labamba iqhaza emisebenzini yokuthengisa engu-14 emazweni angu-12, laphinde lasingatha ochwepheshe bezohwebo bokuvakasha abangu-334 abavela emazweni angu-21 ohambweni lokuqeqeshwa ngendawo okuyiwa kulo e-Philadelphia. I-PHLCVB igcizelela “uhambo lokujwayelana” lokuvakashela imidiya yaphesheya kwezilwandle nokuhweba kwezokuvakasha, ukuletha okuhlangenwe nakho okukhumbulekayo kanye nokushayela intshisekelo yabathengi ezimakethe ezibalulekile.
• Ngo-2018, inhlangano isingathe izintatheli ezingama-96 ezivela emazweni ayi-19 futhi yalandelela izindaba zomhlaba wonke ezingaphezu kuka-1,650 ekuhwebeni kwaphesheya kwezilwandle kanye nabezindaba zabathengi.
• Ukwengeza, i-PHLCVB isebenzisa inethiwekhi yama-akhawunti ezinkundla zokuxhumana emhlabeni wonke, okuhlanganisa namakhasi e-Facebook abhalwe ngolimi eJalimane naseFrance, kanye nasesifundeni saseScandinavia. E-China, i-PHLCVB ikhiqiza okuqukethwe ngesi-Mandarin ku-WeChat, i-Weibo, ne-Toutiao. Le mizamo iqondise okuqukethwe kwendawo okuyiwa kuyo ezimakethe ngazinye futhi ifinyelele abangaba abavakashi baphesheya kwezilwandle ezindaweni lapho abangafuna khona ugqozi.
Kanye ne-PHL International Airport, i-PHLCVB isekela ukuthuthukiswa kwezindlela ezifinyeleleka kalula eziya edolobheni nesifunda, ivule imizila emisha eqondile yendiza esuka eYurophu nakwezinye izimakethe zaphesheya. Ngaphansi kobuholi buka-Rochelle Cameron, Isikhumulo Sezindiza Samazwe Ngamazwe Sase-Philadelphia sithuthukise insizakalo entsha yamazwe ngamazwe evela e-Icelandair, American Airlines kanye ne-Aer Lingus, eqinisa indima ye-Philadelphia njengesango lokungena e-United States.
"Ngo-2018, sethule imizila emithathu emisha yaphesheya, okuhlanganisa nesevisi eyengeziwe evela e-Ireland, ebone ukwanda kokuvakashelwa e-Philadelphia ngamaphesenti angaphezu kuka-40," kusho isikhulu se-PHL International Airport uRochelle Cameron. “Futhi ngo-2018, sibe nabagibeli bamazwe ngamazwe abayizigidi ezingu-4.2 abathinte imigwaqo yethu yezindiza, ukukhuphuka ngamaphesenti angu-6 kusukela ngo-2017 kanye nokwenyuka ngo-17.1% kusukela ngo-2004. Kuwumkhuba owenziwe nokwenzeka ngokusebenza kanzima kwabasebenzi bethu kanye nozakwethu kuyo yonke imboni. ”
