Umnyango Wezokuvakasha ePhilippines ubambisana neMTV

I-LONDON, HONG KONG kanye ne-SINGAPORE - Ngokubhekisisa imakethe ekhulayo yabavakashi abasha, uMnyango Wezokuvakasha wasePhilippines (PDOT) ubambisene ne-MTV Networks ngomkhankaso womhlaba wonke "we-hip, wesimanje" - i-MTV Revelations, ukukhuthaza i-Philippines njengendawo oya kuyo. okwenzelwe abantu abasha kanye nabathandi bomculo.

I-MTV Revelations yenzelwe izimakethe eziyishumi nambili: i-Australia, i-Canada, i-China, i-Hong Kong, i-Japan, i-Korea, i-Malaysia, i-Philippines, i-Singapore, i-Taiwan, i-UK, ne-USA, ivumela izigidi zentsha yabantu abadala emhlabeni wonke ukuthola "i-Awesome Philippines" ngokusebenzisa amehlo e-MTV. I-MTV Revelation ebukelwa kakhulu ezokwethulwa ngoFebhuwari 2009, izogcizelela uchungechunge lwezindawo ze-TV ezibonisa ama-MTV VJ avela emazweni ahlukene ekhuluma ngezinto ezenzeka kuwo e-Philippines ngendlela ejabulisayo nentsha. Lo mkhankaso uzoshintsha indlela intsha ebheka ngayo iPhilippines.

Ubambiswano lwamenyezelwa phakathi nomhlangano nokwamukela ukwamukelwa phakathi kukaBill Roedy, usihlalo kanye no-CEO we-MTV Networks International kanye nonobhala wezokuvakasha wase-Philippines uJoseph 'Ace' Durano esitendeni se-Philippines Tourism embukisweni waminyaka yonke wokuhweba ngezokuvakasha wamazwe ngamazwe, i-World Travel Market obanjelwe eLondon.

“I-MTV iwumkhiqizo ofana kakhulu nentsha - isiko lentsha, umculo, indlela yokuphila, nokuvakasha - emhlabeni jikelele. Ngolwazi lwethu lokudala okuqukethwe okuphoqayo kanye nobudlelwane bethu bemvelo nabalaleli abasha, sibekwe endaweni engcono kakhulu yokuthuthukisa isithombe sasePhilippines njengendawo ehamba phambili phakathi kwentsha,” kusho uMnu. Roedy. "Siyajabula ukuthi ngokufinyelela kwethu emazweni ngamazwe, singasebenza ne-DOT ukuze sikhuthaze iPhilippines kubantu abasha abahlosiwe emazweni amaningi."

“I-MTV izazi kangcono izibalo zayo. Ama-VJs ayo kanye nabantu abasesikrinini, ngokwesibonelo, banokuthenjwa ukuze bafinyelele imakethe yentsha efanayo esiqondise kuyo. Ubambiswano luyisu elifanele futhi luqinisekisa ukuqhubeka kwesidingo njengoba amaphesenti angama-70 engxube yezivakashi yasePhilippines evela entsheni evakashelayo,” kusho unobhala wezokuvakasha uJoseph 'Ace' Durano.

“Ngocwaningo oluhlonza abantu abangu-18-34 njengabajabulela imali eningi etholakalayo, kanye nokuba abavakashi abashiseka kakhulu namuhla, yonke imboni yezokuvakasha emhlabeni wonke ibihlola kabusha indlela exhumana ngayo nale ngxenye enenzuzo enkulu,” kuphawula uKevin. Razvi, EVP kanye nomqondisi ophethe weVBSI. "Siyajabula ukuthi i-PDOT ibona ukubaluleka kithina njengoba siwukuphela komkhiqizo wemidiya oletha konke okuhlangenwe nakho entsheni kuzo zonke izinkundla eziningi."

U-Amit Jain, i-EVP kanye nomqondisi ophethe we-MTV Networks India, China, kanye neSouth East Asia wengeze, “I-MTV Networks inomkhiqizo oqinile futhi ifinyelela kahle kakhulu ezimakethe zeTourism Philippines. Ngokuqukethwe okwenziwe ngendlela oyifisayo okulethwe ama-VJ's wodumo we-MTV, sinomunye owinile lapha - ozoletha imiphumela ethembekile ye-PDOT futhi adale okuqukethwe okubandakanyayo nokubalulekile ezimakethe eziyishumi nambili ezihlukene.”

Umkhankaso we-MTV Revelations uhlanganisa uchungechunge lwamavignette we-TV anezindaba zomuntu siqu ze-MTV VJs nezinto azizwile e-Philippines kanye nenhlobonhlobo yemisebenzi yewebhu ehambisana nokuhambisana kwendawo ukuze kubonakale isitayela esihlukile, isiko, kanye nethoni yemakethe ngayinye. Leli su lihlanganisa imizamo eyimpumelelo yokwenza indawo ye-MTV ukuze ibe sobala kakhulu emoyeni naku-inthanethi.

Ngaphandle kwengxenye yasemoyeni, izici eziku-inthanethi ezithuthukisa umkhankaso zizofaka I-MTV's Music Mixer kanye namawijethi wevidiyo we-MTV ku-www.awesomephilippines.com, edlala indima ebalulekile ekwenzeni ukuzizwisa kwe-Philippines kube ngokwakho kanye nesixhumanisi esiqondile samawebhusayithi e-PDOT. Ngaphezu kwalokho, isayithi elincane lizosingatha umncintiswano we-Best Kept Secret, ocela ababukeli ukuthi bathumele ulwazi lwabo lomuntu siqu olugcinwe kangcono ne-Philippines. Abawinile abanenhlanhla bazothola ithuba lokuwina uhambo oluya e-Philippines.