Amadwala, Amanzi Nomhlabathi: Ukuya e-Opegon

I-Oregon Tourism Commission, dba Hamba e-Oregon, isiqale ukuphusha kwesibili komkhankaso wayo wokukhangisa, Okungajwayelekile Kujwayelekile. Ukukhuthaza ubuhle bemvelo obumangalisayo bombuso, lo mkhankaso uhlelelwe ukuthi uqhubekisele phambili ezokuvakasha ezifundeni zaso eziyisikhombisa futhi usize ukuqhubeka nokululama kombuso kulo bhubhane ngenkathi usekela ukuhamba kwesizini yamahlombe. Lo mkhankaso, okhiqizwe yiqembu labadali e-Portland's Wieden + Kennedy, uqale ngezikhangiso ezisakazwayo zikazwelonke kanye nokuchayeka emhlabeni wonke ngesikhathi seWorld Athletics Championships Oregon22 kulo Julayi odlule. Isu lomkhankaso wekwindla ukuphinde uhlanganyele nezethameli ezifinyelelwe kuleli hlobo futhi uzimeme ukuthi zivakashe phakathi nesizini yamahlombe.

"I-Oregon yisifunda lapho ungezwa khona futhi uhlangabezane nezinto ongakwazi ukuzithola kwenye indawo," kusho u-Todd Davidson, oyi-CEO ye-Travel Oregon. “Kuyindawo lapho ubuhle buyinsakavukela khona futhi ngisho nezinto ezijwayelekile ziletha imilingo. Lo mkhankaso uklanyelwe ukukhuthaza ukuhamba ngesikhathi sekwindla nesebusika - isikhathi esincane ngokwesiko - futhi uhambo oluzayo luhlelelwe intwasahlobo nehlobo elizayo. "

I-Creative for the campaign ifinyelela kuwo wonke amagumbi ombuso futhi ikhumbuza izivakashi nezakhamuzi ngokufanayo ngakho konke okungajwayelekile e-Oregon ngokuthatha okuthakazelisayo ezintweni ezintathu ezitholakala yonke indawo: amadwala, amanzi nomhlabathi. Umkhankaso wevidiyo uhlanganisa amavidiyo abukhoma ezindawo zangempela nabantu abanezilungiselelo zemidiya exubile, kanye nezindlela ezintsha zokugqwayiza ezifana ne-puppetry, Claymation kanye nokuma-motion. Amasethi apendwe ngedijithali - abizwa ngokuthi "imidwebo ye-matte" emikhiqizweni ye-TV/yamafilimu - adalwe umdwebi owaziwayo emhlabeni wonke u-Simone De Salvatore, umsebenzi wakhe ovezwe ezinhlelweni ezifana nethi "Game of Thrones" nakumafilimu e-Wes Anderson afana ne-"Grand Budapest Hotel. ”

Imikhiqizo yasekhaya imelwe ezigcawini ezimbalwa, okuhlanganisa i-Trew Gear, i-Columbia Sportwear ne-Pendleton. Isitsha se-ramen sisekelwe esitsheni esisayindayo endaweni yokudlela yase-Portland's Afuri, futhi ubhiya ubhiya wangempela ovela ku-Beaverton's Great Notion Brewing, obizwa ngokuthi “Ripe,” i-IPA efiphele. Uhlu oluphelele lwezindawo ezingokoqobo ezivezwe kulo mkhankaso luhlanganisa:

AMAROKO

• Paulina Peak
• I-Timberline Lodge
• I-Mt. Hood kanye ne-Mt. Jefferson, kanye neziqongo ezimbili kwezintathu Zodade Abathathu
• I-Sumpter Valley Railroad
• I-Blue Basin kanye ne-John Day Fossil Beds

AMANZI

• ICrater Lake
• Sula Ichibi
• UMfula iRogue
• UWillamette Valley
• Amabhuloho asePortland kanye nePortland Oregon Sign
• Afuri
• Umbono Omkhulu
• Umoya wasePortland
• Izikebhe ze-Dragon

KUSO

• I-Detering Orchard
• Izindawo zokuhlala e- Le Mera Gardens
• Amapulazi e-Analemma
• EColombia River Gorge
• Carman Ranch
• Izintaba zaseWallowa
• Marys Peak

“Alukho usuku oludlulayo lapho singabambeki futhi senze ukuthi sibe nelukuluku olunzulu ngendawo esiyilimayo kanye nendawo esihlala kuyo,” kusho uKris Fade, ongumnikazi we-Analemma Wines. “Indlela amagilebhisi akhula ngayo kule ndawo emangalisayo yindaba esiyixoxela izivakashi zethu nsuku zonke, futhi leyo umkhankaso we-Travel Oregon othi “Extraordinary is Ordinary” uthwebula kahle kakhulu.”

Bheka "I-Extraordinary is Ordinary” Tool kit futhi ngemuva kwesigcawu amazwibela okuthi umkhankaso wenziwa kanjani.

Mayelana ne-Travel Oregon

I-Oregon Tourism Commission, dba Hamba e-Oregon, isikhungo sikahulumeni esizimele kancane esihloselwe ukukhuthaza uhambo oluphakamisa imiphakathi yase-Oregon. Ngokusebenzisana nababambe iqhaza ukuvumelanisa njengabaphathi be-Oregon, sisebenzela ukuthuthukisa amathuba ezomnotho, ukuthuthukisa ukulingana nokuhlonipha i-ecosystem, amasiko nezindawo ezenza i-Oregon… Oregon. I-Travel Oregon ihlose ukuthuthukisa ikhwalithi yokuphila yama-Oregonia ngokuqinisa imithelela yezomnotho yemboni yezokuvakasha yezwe engu-$10.9 billion, eqashe abantu base-Oregoni abangaphezu kuka-100,000.