ISaudi Arabia izokwethula umkhakha wama-MICE emhlabeni wonke ngokukhombisa e-IMEX eFrankfurt

Umbuso waseSaudi Arabia uzokwethula umkhankaso wawo wokuqala wamazwe omhlaba wokumaketha leli lizwe njengendawo yokuhambela imihlangano, izikhuthazi, imihlangano kanye nemibukiso ngokukhombisa e-IMEX eFrankfurt 2017 kusukela ngomhlaka 16 kuya kumhlaka 18 Meyi.
Usekelwa ngumkhankaso wobudlelwano bomphakathi osungulwe futhi wasungulwa yiClareville Communications eseLondon, lo msebenzi wokumaketha owenziwe yiKhomishini Yezokuvakasha kanye Nezamagugu Kazwelonke ngokubambisana neSaudi Exhibition and Convention Bureau uzogqamisa ububanzi obuningi bamahhotela angaphezulu kuka-600, izindawo zomhlangano nezombukiso ziyatholakala emadolobheni ahamba phambili ezweni lonke.

Lolu hlelo lokumaketha luyisinyathelo esisebenzayo ngokuhambisana noMbono 2030, owamenyezelwa ngo-Ephreli 2016, obeka izinqubomgomo zezomnotho nezenhlalo ezenzelwe ukususa umnotho woMbuso kude nokuncika kwawo kuwoyela. Ukusingatha imicimbi yebhizinisi kungenye yezindawo okugxilwe kuzo ngalezi zinguquko, kanye nezokungcebeleka nezokuvakasha kwezenkolo, zonke izindlela zokuthola imali engenayo kanye nokuqashwa.

Ngaphansi koHlelo Lukazwelonke Lokuguqulwa Kwezinguquko, okuyisisekelo se-Vision 2030, i-Saudi Commission for Tourism & National Heritage (SCTH) itshala imali ecishe ibe yi-SAR 26 billion (US $ 7 billion) ezinhlelweni ezweni lonke.
Isungulwe cishe eminyakeni emine eyedlule, iSaudi Exhibition ne-Convention Bureau yadalwa ngegunya lokuthuthukisa imboni yemihlangano.

UTariq A. Al-Essa, uMqondisi oMkhulu weSaudi Exhibition and Convention Bureau uyachaza: “Njengoba umbukiso womhlaba wonke wezikhuthazo zokuhamba, imihlangano kanye nemicimbi, i-IMEX eFrankfurt iyindawo ekahle yokuhlangana nezinkulungwane zemicimbi ethintekayo kanye nemihlangano abathengi ababhekene nayo ukubhekana ubuso nobuso nokubakhombisa amathuba eSaudi Arabia nasezikhungweni eziningi ezinhle esingabanikeza zona. ”