I-Saudi Arabia, indawo yezokuvakasha ekhula ngokushesha kakhulu emhlabeni, ilindele ukubuya okujabulisayo e-WTM London, nabathintekayo abangaphezu kuka-75 base-Saudi abanethonya ababambe iqhaza ku-World Travel Market (WTM).
I-Saudi Tourism Authority (STA) izohola ithimba elihlanganisa izibalo ezihamba phambili zemboni ezimele ama-DMO, ama-DMC, Amahhotela, I-Tour Operators, Izindiza kanye nezinkampani zeCruise ngaphakathi ezokuvakasha eSaudi imboni, okuhlanganisa:
- Inkonzo Yezokuvakasha
- Isiphathimandla Sezokuvakasha SaseSaudi
- I-Riyadh Air
- I-Almosafer
- Isikhwama Sokuthuthukiswa Kwezokuvakasha
- I-Red Sea Global
- Inkampani yeDiriyah
- Royal Commission for AlUla
- I-NEOM
Isitendi sombukiso se-STA esisebenzisanayo sizoba nempilo ngezinto ezibukwayo nemisindo yase-Saudi enomculo wendabuko wase-Saudi, ikhofi, izinqola zedethi, kanye nezinhlobonhlobo zezidlo zase-Arabia. Imibukiso ebukhoma yemisebenzi yezandla yendabuko yase-Saudi, efana nokwaluka ubhasikidi nokudala imiqhele yezimbali ephilayo kuzongeza kulokho okwenzayo.
Indawo yombukiso yeSaudi Tourism Authority enkulu kunayo yonke eyake yaba khona kunoma iyiphi i-WTM kuze kube manje ithembisa ukuthi izoba uhambo olujulile lokusebenzisa izihambi zaseSaudi, isiko, nesiko, okulethe izindawo zaseSaudi eziyingqayizivele nezihlukahlukene ekuphileni kwezohwebo.
Indawo yombukiso izophinde ibe nalokhu:
- I-Media Studio: Isitudiyo semidiya esakhelwe ngokwezifiso sokuthwebula amazwi okuhweba nawozakwethu ngamathuba okusebenza ngaphakathi kanye neSaudi.
- I-Cutting-Edge Technology: Umbukiso wentuthuko yakamuva kubuchwepheshe bezokuvakasha, obonisa ukuzibophezela kweSaudi Arabia ekusunguleni izinto ezintsha nokuthi lokho kungasetshenziswa kanjani ukunika amandla ukuhweba ekubhekaneni nezithiyo.
- Izindawo zokuhlala e- Nusuk Isigaba esizinikele sokubonisa inkundla yedijithali edidiyelwe kanye namathuluzi ohwebo ukuze kusekelwe abahambi, okuhlinzeka ngesango lokuhlela elisebenziseka kalula eliya eMakkah naseMadinah.
Ukwehlukahlukana kweSaudi kuzokhonjiswa esitobhini ngemephu esebenzisanayo yaseSaudi kanye nekhalenda lemisebenzi, kuyilapho ukuqaliswa kwe-Saudi Expert okucwilisiwe kuzobonisa abalingani bezohwebo ukuthi iSaudi ingabaletha kanjani inani, iphendule yonke imibuzo yabo mayelana namathuba ebhizinisi angaba khona eMbusweni, futhi inikeze. banikeze ithuba lokubhalisa ngaphandle komthungo njengabalingani bezohwebo usebenzisa ikhodi ye-QR.
Kuwo wonke umcimbi, ithimba le-STA lizosingatha imihlangano yamazwe amabili futhi libambe iqhaza emathubeni okukhuluma nokuxhumanisa, kanti i-CEO ye-STA izovula isiteji esikhulu se-WTM London ngaphambi kokwethula inkulumo eyisihluthulelo. Kuzophinde kube nenani lezimemezelo ezithokozisayo kanye nezivumelwano zokusebenzisana ezethulwe embukisweni wezohwebo. I-WTM Reception izosingathwa yi-STA yabalingani bezohwebo izonikeza elinye ithuba lokuxhumana nezinhlangano ezihamba phambili zomhlaba jikelele zezokuvakasha nezokuvakasha.
ISaudi Tourism Authority izibophezele ekubambisaneni nohwebo lwezokuvakasha nezokuvakasha emhlabeni wonke ukuze kwakhiwe inani elabiwe futhi inikeze izixazululo ezivumela ukuvula amathuba angakaze abonwe atholakalayo emkhakheni wezokuvakasha ochumayo waseSaudi.
UFahd Hamidaddin, oyi-CEO kanye neLungu leBhodi eSaudi Tourism Authority, uthe:
“Ukubamba iqhaza kweSaudi okunwetshiwe nokuqopha umlando kulo nyaka kufana nemigomo yethu eyandisiwe kanye nokukhula okusheshayo - ukuvakashelwa kwezigidi ezingu-150 ngo-2030. Ngibheke ngabomvu ukuba seLondon futhi ukuze ngiqhubeke nokuqinisa ubudlelwano obukhona kanye nokuhlakulela obusha ukuze sifinyelele lo mgomo.
“Isizini yasebusika eSaudi inyakazisa kakhulu futhi yenzeka noma kuphi emhlabeni. Ezindaweni eziningi okuyiwa kuzo Ubusika buyisizini eyodwa, e-Saudi, buyizikhathi eziningi zonyaka emadolobheni amaningi - i-Riyadh, i-AlUla, i-Diriyah, i-Jeddah nezinye eziningi - imicimbi engaphezu kuka-11,000 ezinyangeni ezizayo, ematasa kakhulu kunawo wonke.
“Sikholelwa ukuthi indlela engcono kakhulu yokwabelana neSaudi nezwe ukumema umhlaba ukuthi uzozibonela wona futhi asikho isikhathi esingcono kunamanje. Imibukiso yezohwebo ingowesibili osondelene kakhulu lapho senza ukuxhumana okusha futhi sivumelane namathuba amasha ebhizinisi kulo lonke uchungechunge lwenani lezokuvakasha, okwenza kube nokuncintisana kakhulu kunangaphambili kozakwethu bezohwebo ukwethula izivakashi ngezimangaliso zase-Arabia.”
Ukuhambela imibukiso yezohwebo kube yingxenye ebalulekile yesu lezokuvakasha laseSaudi kusukela yavula iminyango yayo kubavakashi bamazwe ngamazwe ngo-2019. Emibukisweni yezohwebo ye-WTM eminyakeni embalwa edlule, iSaudi ithole inombolo erekhodiwe yezivumelwano nezivumelwano nabalingani abakhulu bohwebo bamazwe ngamazwe, futhi. ikhombise ubuholi nokuzibophezela kweSaudi empumelelweni yesikhathi esizayo ye-ecosystem yezokuvakasha emhlabeni jikelele.
Thola okwengeziwe mayelana nezindaba zakamuva ze-Saudi Tourism Authority nokuthi kwenzakalani kwa-WTM London 2023 esitobhini (S5-510, S5-200, S5-500)
Mayelana neSaudi Tourism Authority
ISaudi Tourism Authority (STA), eyethulwe ngoJuni 2020, inesibopho sokumaketha izindawo zokuvakasha zaseSaudi emhlabeni wonke kanye nokuthuthukisa okunikezwayo ngendawo okuyiwa kuyo ngezinhlelo, amaphakheji nokusekelwa kwebhizinisi. Igunya layo lihlanganisa ukuthuthukisa izimpahla nezindawo eziyingqayizivele zezwe, ukusingathwa nokubamba iqhaza emicimbini yezimboni, kanye nokuphromotha uhlobo lwendawo okuyiwa kuyo yaseSaudi kuleli naphesheya kwezilwandle. I-STA isebenza ngamahhovisi amele i-16 emhlabeni jikelele, isebenzela amazwe angama-38.
