Njengoba i-Saudi Arabia iyindawo entsha yezokuvakasha ekhula ngokushesha kakhulu emhlabeni wonke, i-STA imemezele ukuthi izongena ebudlelwaneni obusha obukhulu ne-RX Global - kulandela ukusayinwa okusemthethweni ngemuva kwe-WTM London - okuzobona i-STA ibe eyokuqala ngqa 'Yomhlaba Wonke. I-Travel Partner' yemicimbi yombukiso wezohwebo yeWorld Travel Market (WTM).
Ubudlelwano beminyaka emibili, okuhlelelwe ukuthi kuqale ngoNovemba 2023 - Septhemba 2025 futhi yakhelwe ukumboza ukukhishwa komhlaba wonke komkhiqizo we-WTM (okubandakanya i-WTM London, i-WTM Africa, i-WTM Latin America kanye ne-Arabian Travel Market), imenyezelwe ngo-8.th Novemba 2023, ngosuku lokuvala lwe-World Travel Market London.
Isivumelwano sokusebenzisana sifinyelelwe esitebeleni saseSaudi phakathi kwe-STA ne-RX Global ngosuku lokugcina e-WTM yalo nyaka, lapho i-STA ihole ithimba lezokuvakasha elikhulu kunawo wonke angakaze abonwe eSaudi, nabangaphezu kuka-75 ababambiqhaza abakhona - ukukhuphuka kwama-48% ngonyaka odlule.
Ukuma kwe-STA kulo nyaka kwenza kuphile ukunikezwa okuhlukahlukene nokuguquguqukayo kwalokho izivakashi ezingakuzwa ekhaya langempela lase-Arabia, kanye nezinga lenqubekelaphambili yoguquko olunesifiso esikhulu emhlabeni.
Izinga le-STA lokubamba iqhaza nokubamba iqhaza libonisa ngempela ukubaluleka kwe-WTM 2023 ekudwebeni ikusasa lokukhula komkhakha wezokuvakasha emhlabeni jikelele.
U-Fahd Hamidaddin, oyi-CEO kanye neLungu Lebhodi e-Saudi Tourism Authority Wathi: “I-Saudi iyindawo yezokuvakasha ekhula ngokushesha kakhulu emhlabeni, idlula konke obekulindelekile futhi ibeka isivinini emhlabeni jikelele. Sibonga ubuholi bezokuvakasha base-Saudi, unyaka ngamunye ukuba khona kwethu e-WTM London kuyaqhubeka kukhula, futhi samukela izivakashi eziningi kunangaphambili, esesendleleni yokufinyelela imigomo yethu ka-2030.
“Lokhu kubambisana kuzogqamisa inqubekelaphambili ye-Saudi e-WTM London futhi kukhuthaze ukuhambela okwengeziwe eSaudi ngochungechunge lwemisebenzi yokukhangisa ebandakanyayo emicimbini ye-WTM. Imibukiso yezohwebo iyingxenye ebalulekile yesu lethu lokuxhumana nabalingani bohwebo bamazwe ngamazwe - okwenza uxhaso lwe-WTM lube ubudlelwano obuphelele bokukhula.
“Ngibheke ngabomvu ukuhlangana nabangane bakudala nozakwethu abasha abavela emhlabeni wonke kuyo yonke imibukiso ye-WTM ngo-2023, 2024 nangale kwalokho.”
U-Vasyl Zhygalo, uMqondisi wephothifoliyo ye-WTM Wathi: “Siyajabula ukwamukela i-Saudi njenge-WTM Global Travel Partner yokuqala ngqa, yakhela phezu kwempumelelo yobambiswano ne-WTM London ngo-2021 nango-2022. I-Saudi ihlose ukukhulisa umkhakha wayo wezokuvakasha futhi imibukiso yethu inikeza iSaudi ithuba elingenakuqhathaniswa. ukwabelana ngezinhlobonhlobo zezokuvakasha kanye namathuba okutshala izimali nabathengi ababalulekile bezohwebo nabezindaba abavela emhlabeni wonke.”
Ukusebenzisana kuhlelelwe ukufaka imisebenzi emisha yokuphromotha ukukhuthaza ukuvakasha e-Saudi Arabia. I-CEO ye-STA, u-Fahd Hamidaddin wethule inkulumo eyisihluthulelo e-WTM London kanye namazwi okuvula esiteji esikhulu se-Elevate. Kuphinde kwaba nendawo yokuma esebenzisanayo negxilisa ingqondo, umkhankaso wokumaketha we-'Experience Saudi' okhethwe ngokukhethekile, izikrini zedijithali e-WTM London Boulevard kanye nesihlabathi/i-sea scape esitezi se-boulevard esiphilise ngempela uhlobo lwe-Saudi Arabia.
Ukuhambela imibukiso yezohwebo kube yingxenye ebalulekile yesu le-STA kusukela yavula iminyango yayo kubavakashi bamazwe ngamazwe ngo-2019. Emibukisweni yezohwebo ye-WTM eminyakeni embalwa edlule, i-STA ithole inombolo erekhodiwe yezivumelwano nezivumelwano nabalingani abakhulu bohwebo bamazwe ngamazwe, futhi yabonisa. Ukuzibophezela kwe-STA empumelelweni ye-ecosystem yezokuvakasha emhlabeni jikelele.
ISaudi Tourism Authority (STA), eyethulwe ngoJuni 2020, inesibopho sokumaketha izindawo zokuvakasha zaseSaudi Arabia emhlabeni wonke kanye nokuthuthukisa ukunikezwa ngendawo okuyiwa kuyo ngezinhlelo, amaphakheji nokusekelwa kwebhizinisi. Igunya layo lihlanganisa ukuthuthukisa izimpahla nezindawo eziyingqayizivele zezwe, ukusingathwa nokubamba iqhaza emicimbini yezimboni, kanye nokuthuthukisa uhlobo lwendawo okuyiwa kuyo yase-Saudi Arabia endaweni naphesheya kwezilwandle. I-STA isebenza ngamahhovisi amele i-16 emhlabeni jikelele, isebenzela amazwe angama-38.
