Lokhu kubambisana kuhambisana I-SaudiaImigomo kulandela ukwakhiwa kabusha kwayo kwakamuva okuhloswe ukubandakanya zonke izinzwa ezinhlanu zezivakashi. Isivumelwano sihlinzeka ngemikhiqizo ehlukahlukene yaseSaudi engaphakathi ukuze kuthuthukiswe umuzwa obonakalayo we I-SaudiaIzivakashi, ikakhulukazi njengoba izinhlelo zokuzijabulisa ezindizeni seziphenduke enye yezinto ezibalulekile eziqhudelanayo phakathi kwezinkampani zezindiza. Isivumelwano sisayinwe nguKaputeni u-Ibrahim Koshy, oyi-CEO ye-Saudia, kanye no-Markus Golder, oyi-CEO ye-Intigral.
Kusukela ngoDisemba 2023, izivakashi zase-Saudia zizokwazi ukujabulela isethi yokuqukethwe ehlukahlukene ehlanganisa iqoqo lamamuvi, nokuqukethwe kwangempela nokukhethekile okuzotholakala ngenkundla ye-stc tv. Umtapo wezincwadi we-stc tv uhlanganisa amamuvi angaphezu kuka-28,000 On-Demand nochungechunge lwe-TV ngesi-Arabhu nesiNgisi, kanye namadokhumentari amaningi nezinhlelo zezingane.
UCaptain Ibrahim Koshy, oyi-CEO yaseSaudia, uthe:
“I-Saudia izimisele ngokucebisa izivakashi zayo ngezinhlelo zokuzijabulisa ezindizeni.”
“Lokhu kwenziwa ngokusebenzisa amasistimu nobuchwepheshe obusezingeni eliphezulu ukuze kuhlinzekwe izinqumo eziphezulu ngenkathi kuthuthukiswa ubudlelwano nemikhakha eyahlukene ukuze kwandiswe amahora wokuqukethwe okutholakalayo, ekugcineni kuhlangatshezwane nezidingo zabo bonke abavakashi bethu. Siphinde sigxile ekwesekeni okuqukethwe kwasendaweni ngokufaka izinhlobonhlobo zemikhiqizo yaseSaudi ukuletha isiko lethu emhlabeni.”
UMarkus Golder, oyi-CEO yakwa-Intigral, uthe: “Siyaziqhenya ngalesi sivumelwano, esihlose ukuhlinzeka izivakashi zaseSaudia ngamamuvi anhlobonhlobo nezinhlelo ze-TV ngenkundla ye-stc tv. I-Intigral iyaqhubeka nokunwetshwa kwayo njengenkundla yokuhlanganisa eyinhloko ehlinzeka ngohlu olukhethwe ngokucophelela lwamamuvi ahamba phambili nemibukiso ye-TV, ithatha ukuzijabulisa kwedijithali kube phezulu. Izivakashi zizojabulela okuqukethwe okuhlukahlukene okufanele wonke umndeni futhi zinikezwe ukunikeza okokuzijabulisa okuyingqayizivele ngenkathi usohambweni”.
Isistimu entsha yokuzijabulisa endizeni yase-Saudia ethi 'Beyond' izophinde iguqule ulwazi lwezivakashi' ezigibeleni ngokunikeza amahora angaphezu kuka-5000 wokuqukethwe kwe-HD okwenzelwe bonke ubudala. Kutholakala ngezilimi ezingu-16, okuqukethwe kokuzijabulisa kubuyekezwa njalo ukuze kuqinisekiswe ukuthi kuhlangabezana nokulindelwe yizivakashi.