I-Southeast Asia yenkampani ethwala izindleko eziphansi i-AirAsia isigaba esilandelayo sokuthuthuka idlulela ensimini ebinganakwa kakhulu ezinye izinkampani zezindiza kuze kube namuhla: izimakethe zesibili. Ngokuwohloka komnotho okudambisa imibono yokukhula ezindaweni zayo ezinkulu, i-AirAsia ithatha ithuba lokunqoba izimakethe zamadolobha esibili. Kuze kube manje, yiCebu Pacific kuphela eye yathuthela ezimakethe zesibili ePhilippines enamahabhu amabili amasha eCebu naseDavao. Kodwa-ke, zombili izimakethe azisebenziswa yi-AirAsia.
Uma sibheka abathwali befa esifundeni, i-AirAsia cishe ngeke ibhekane nanoma yimuphi umncintiswano onzima esikhathini esizayo esiseduze. E-Thailand, i-Thai Airways yawuhlanganisa umqondo - ngaphansi kwengcindezi kahulumeni- wokuba nezindawo ezimbili zesifunda (eChiang Mai nasePhuket). Inkampani yezindiza igcine ihoxile kula madolobha amabili njengoba ingakwazanga ukwenza inzuzo.
Indaba efanayo yenzeke nge-Malaysia Airlines (MAS), enciphise inani lezinsizakalo zayo zamazwe ngamazwe kusukela e-Kota Kinabalu nase-Kuching (Borneo) kanye nase-Penang kulandela ukuhlelwa kabusha kwayo ngo-2006. I-MAS kusukela ngaleso sikhathi yethule inkampani enezindleko eziphansi, i-Firefly, enehabhu elincane ePenang. Kodwa-ke, kulezi zinyanga eziyi-18 ezidlule, inkampani yezindiza ivule kakhulu amaza e-Kuala Lumpur esikhumulweni sezindiza esidala e-Subang.
Kule minyaka emithathu edlule, i-AirAsia isivele isungule amanethiwekhi aphelele e-point-to-point aphuma e-Kuching, e-Kota Kinabalu nase-Johor Bahru e-Malaysia. Inhloso yayo entsha ukumisa ezinye izindawo ezine, kulokhu ePhuket (Thailand), Penang (Malaysia) kanye naseBandung naseMedan (Indonesia). Ukufika kwama-Airbus A14 amasha angu-320 ngokuvamile kuzoya ezinkampanini ezingaphansi kwawo zase-Thai nase-Indonesia. Ngaphandle kwePhuket, i-Thai AirAsia iqondise izindawo eziseChina naseHong Kong. Isivele ixhunywe eBangkok, Jakarta naseMedan, iPenang ithola imizila emisha eya eMacau futhi maduzane eya eSingapore.
E-Indonesia, ukususwa kwentela yemali yezakhamuzi zase-Indonesia ebekwe ku-Rupiah eyisigidi ngohambo ngalunye (US$ 95) ngokuqinisekile kuzovuselela isidingo sezokuthutha zasemoyeni. I-Bandung Njengoba inezakhamuzi ezingaphezu kwezigidi ezimbili, kokubili i-Bandung ne-Medan ibonakala iyimakethe ekahle yokukhula kwabathwali bezindleko eziphansi.
I-Medan cishe iyona okufanele izuze kakhulu isu le-AirAsia. Idolobha liyisikhungo sezomnotho esibaluleke kakhulu eSumatra futhi kuze kube manje lixhumeke kuphela eKuala Lumpur, Penang, Singapore naseHong Kong. Futhi ayinazo izindiza ezingami eziya ezindaweni eziningi ezinkulu zase-Indonesia njenge-Bali noma i-Surabaya. Isikhumulo sezindiza esisha kulindeleke ukuthi sivulwe ekupheleni kwalo nyaka, sinikeze amandla okulindelwe isikhathi eside abagibeli abayizigidi ezingu-7 esigabeni saso sokuqala sokuthuthukiswa. Amandla okuthenga akhulayo e-Indonesia, ukwesekwa okuqinile komphakathi wamabhizinisi e-Penang kanye nezibikezelo ezinhle zekusasa lezokuvakasha e-Phuket - nokho hhayi ngaphambi kuka-2010- yizici ezinquma isu le-AirAsia.
Ingozi enkulu ethwalwa ubukhona be-AirAsia ezimakethe zesibili wukuncika ngokweqile kwezikhumulo zezindiza kumthwali wezindleko eziphansi. Kule minyaka emihlanu edlule, ukufika kwe-AIRAsia sekuvele kuhunyushwe kwaba isiphetho sobukhona babanye abathwali emizileni yamazwe ngamazwe.
