Ukusetshenziswa kwezinkundla zokuxhumana sekukhule kakhulu ezinyangeni ezisanda kwedlula okuqhutshwa lokho okubonakala kuyisifiso esinganeliseki sokuhlala uxhumekile. Kodwa lezi zindlela ezintsha zemidiya zibe nomthelela kanjani ekukhethweni kwabathengi uma kuziwa ekuhloleni nasekuthengeni izinsiza zokuhamba? Imiphumela yenhlolovo yakamuva ye-travelhorizons iveza imininingwane ethakazelisayo.
Ngokocwaningo olumele izwe lonke lwabantu abadala base-US abangaphezudlwana kuka-2,200 olwaqhutshwa ngo-Okthoba 2009, cishe abayisi-6 kwabayishumi (amaphesenti angu-10) abahambi abakhuthele baye bavakashela ingosi yokuxhumana nabantu. Imisebenzi yabo edume kakhulu ngenkathi ikulezi zingosi ihlanganisa ukulayisha izithombe/amavidiyo (amaphesenti angu-59) nokulinganisa imikhiqizo noma amasevisi (amaphesenti angu-49). Cishe ingxenye eyodwa kwezine ivakashele igumbi lengxoxo kanye/noma yathumela okuqukethwe kubhulogi. Cishe ingxenye (amaphesenti angu-46) ihlola okuthunyelwe okusha kusayithi(ezi)zeni zabo okungenani kanye ngosuku.
I-Facebook ijabulela izehlakalo eziphakeme kakhulu zokuvakashelwa (cishe isigamu sabahambi abakhuthele bavakashele, futhi ingxenye eyodwa kwezintathu ngokugcwele bathumele ikhasi lomuntu siqu), kuyilapho cishe ingxenye eyodwa kwezintathu yabahambi abakhuthele baye bavakashela i-MySpace. Womabili amaphesenti akhuphuke kakhulu kusukela onyakeni owodwa odlule. Futhi uma kuziwa ekusesheni izingosi zokuxhumana ngokuqukethwe, izehlakalo zokuvakashela i-YouTube zisibekela i-TripAdvisor ngemajini ebanzi.
Kodwa ingabe okuqukethwe okutholakala kulawa masayithi kunomthelela ongakanani ekukhetheni kwabathengi uma kuziwa ekuhlolweni nasekukhethweni kwabahlinzeki benkonzo yokuvakasha? Njengamanje, hhayi okuningi, ngoba ukuvakashelwa kwesayithi ngezinhloso zokuhlela uhambo kuhlala kuphansi kakhulu. Ngomfanekiso, umsebenzisi we-Facebook ongu-1 kuphela kwabayi-10 ofuna iseluleko mayelana nezindawo oya kuzo noma abahlinzeki benkonzo yokuvakasha, futhi oyedwa kwabangu-1 kuphela ojoyine umphakathi wabasebenzisi abanezintshisekelo zokuvakasha ezifanayo:
– amaphesenti angu-11 acela iseluleko ngendawo oya kuyo
- amaphesenti angu-8 acela iseluleko mayelana nomhlinzeki wezokuvakasha
- Amaphesenti angu-6 afunda ngamadili ohambo
- Amaphesenti angu-5 athola izibuyekezo mayelana nezindawo kanye nabahlinzeki bezohambo
- Amaphesenti angu-5 ajoyine umphakathi onentshisekelo efana neyokuvakasha
Yilokho namuhla, nokho. Ukuthi lokhu kungase kushintshe ngokushesha kangakanani kuyindaba yokuqagela okukhulu uma kubhekwa izinga elimangalisayo lokungena kwalawa masayithi esikhathini esifushane kangaka. Nokho, okwamanje, abathengi bayaqhubeka nokufuna futhi baphendule olwazini olumayelana nezinsiza zokuhamba nabahlinzeki abavela emithonjeni yezindaba engaxhunyiwe ku-inthanethi esungulwe kakhulu.
Umthombo: www.pax.travel
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- By way of illustration, only 1 in 10 Facebook users seeks advice about either destinations or travel service suppliers, and just 1 in 20 has joined a community of users who share common travel interests.
- According to the nationally representative survey of just over 2,200 US adults that was conducted in October 2009, almost 6 out of 10 (59 percent) of active travelers have visited a social networking site.
- But to what extent does the content found on these sites influence consumer choice when it comes to the evaluation and selection of travel service suppliers.
