Izikhulu zezindiza ziza ngazo zonke izinhlobo nosayizi, kodwa u-Robert E. Jordan ungomunye ongeneka kakhudlwana embonini yezindiza zase-US. Ngemuva kokusebenza phambilini njengomhleli wezinhlelo kanye nomhlaziyi wezezimali kwaHewlett-Packard, uJordan wajoyina iSouthwest Airlines ngo-1988, futhi usebenze ezindimeni ezihlanganisa uMqondisi Wezimali Zokuthola Imali, Umlawuli Wezinkampani, Iphini Likamongameli Ukuthengwa Kwempahla, Iphini Likamongameli Ubuchwepheshe, Iphini Likamongameli Omkhulu I-Enterprise Spend Management, kanye IPhini Likamongameli Eliphezulu Isu Nobuchwepheshe.
Ngesikhathi eseNingizimu-ntshonalanga uye wahola izinguquko eziningi ezibalulekile, kodwa akukho okubaluleke ngaphezu kokutholwa kwenkampani eyimbangi ye-AirTran Airways, isinyathelo esihlinzeka inkundla yeNingizimu-ntshonalanga yokwandisa umnikelo wayo wasekhaya ezimakethe zamazwe ngamazwe. Engxoxweni engezansi evela ku-World Routes e-Las Vegas, i-Jordan inikeza ukuqonda mayelana ne-Southwest Strategy ekhuluma ngezindiza ezibiza kancane, ukuhlanganiswa kwesabelomali, ukuhlanganiswa kwenethiwekhi, intuthuko yamazwe ngamazwe, nokuthi inkampani yezindiza ehamba phambili ihlela kanjani ukuyisa izinto ku-MAX nge-Boeing. jet yakamuva yohambo olufushane.
