BERLIN, Germany – Ovela ku-International Hotel Investment Forum (IHIF) eBerlin, i-Starwood Hotels & Resorts Worldwide, Inc namuhla imemezele ukuthi isethubeni lokuvula amahhotela amasha angaphezu kuka-40 nezindawo zokungcebeleka kulo lonke elaseYurophu eminyakeni emihlanu ezayo, yandise iphothifoliyo yayo cishe u-30% ngokuvuleka kuzo zombili izimakethe ezikhula ngokushesha nezizinzile. Ngokuqhubekayo igcizelela isu layo lokukhula lesikhathi eside, i-Starwood izovula amahhotela amasha amahlanu eTurkey kulo nyaka, okuhlanganisa ne-St. Regis Istanbul esanda kuvulwa ngo-March 1st.
"U-2014 bekuwunyaka orekhodiwe wokusayinwa kwezivumelwano ze-Starwood e-Europe ngokukhula okungaguquguquki, okusimeme kwekhwalithi ephezulu kwephothifoliyo ezimakethe ezibalulekile zaseYurophu nasezindaweni okufunwa kuzo," kusho uSimon Turner, uMongameli weGlobal Development for Starwood Hotels & Resorts Worldwide, Inc. “Ukukhula kwethu kuyaqhubeka kulo nyaka njengoba amahhotela angu-14 asesendleleni azovulwa kuyo yonke i-Europe kanye nentshisekelo eqinile yabanikazi ezinkampanini zethu eziyisishiyagalolunye zendlela yokuphila, esekelwa uhlelo lwethu lokwethembeka, amandla ahlangene enkundla yethu yomhlaba wonke kanye namaqembu ethu asendaweni anolwazi olunzulu.”
Amaphuzu avelele ka-2015 ahlanganisa:
• Amahhotela amasha amahlanu eTurkey, okuqinisekisa kabusha ukuzibophezela kwe-Starwood ekukhuleni kwezwe, ilethe iphothifoliyo yayo kumahhotela ayi-15 ezinkampanini eziyisikhombisa ekupheleni kuka-2015. Phakathi kwezivulo, wukwethulwa kohlobo lwe-St. Regis eTurkey ne-St. Regis Istanbul sethula ukunethezeka okungenakuqhathaniswa nesitayela edolobheni elinamandla lesango. I-Starwood izophinde yethule uhlobo lwamaphuzu Amane ka-Sheraton ezweni ngamaphuzu Amane amahhotela e-Sheraton e-Batisehir nase-Dudullu, izifunda ezimbili zase-Istanbul ezithembisa kakhulu. Uphawu lwe-Sheraton oluyisakhiwo sodumo luzovula ihhotela e-Atasehir, ohlangothini lwase-Asia lwase-Istanbul futhi lusanda kungena edolobheni elifufusayo elingasogwini i-Samsun.
• Ukukhula okuqhubekayo e-Russia ngamahhotela amabili amasha e-Starwood avulwa ngo-2015: I-Sheraton Ufa kanye Namaphuzu Amane ka-Sheraton e-Kaluga, okuphawula ukungena kwe-Four Points ye-brand ye-Sheraton ezweni. Njengoba sekulindelwe amanye amahhotela ayisithupha, iStarwood izophinda kabili indawo yayo eRussia eminyakeni emithathu ezayo.
• Umfutho wokukhula eJalimane ngokwethulwa kohlobo lwe-Aloft e-Stuttgart naseMunich kuleli hlobo, okuqinisa isikhundla se-Starwood kule makethe yokuvakasha ebalulekile yase-Europe ukuya kumahhotela acishe abe ngu-30.
• Ukwethulwa kohlobo lwe-W kanye ne-Element e-Netherlands ekupheleni konyaka nge-W Amsterdam etholakala esigcawini seDam esihlonishwayo, izinyathelo nje ukusuka esifundeni se-canal sedolobha esinempilo, kanye ne-Element Amsterdam, eningizimu yenkaba yedolobha.
• Ezinye izengezo ezintathu kuphothifoliyo yomkhiqizo we-Sheraton eNingizimu ne-Europe: Ukungena e-Romania ngokuvulwa kwe-Sheraton Bucharest kulokhu kuwa, ukuguqulwa okukhuthaza inzuzo yokuqala yomkhiqizo. Lo mkhiqizo uzophinde uvule Ihhotela i-Sheraton Lake Como, ihhotela lokuguqulwa, elibheke i-Lake Como emangalisayo e-Italy, futhi andise umkhondo walo e-Croatia nge-Sheraton Dubrovnik Riviera Hotel.
Unyaka werekhodi ka-2014 wokusayinda kwamahhotela e-Europe, ukuguqulwa kwamahhotela okushayela ukwanda
Ngo-2014 i-Starwood yabhekana nonyaka oyirekhodi wokusayinwa kwezivumelwano e-Europe cishe cishe ngama-60% amadili asayiniwe ngaphezu konyaka odlule, eqhutshwa kakhulu yizivumelwano zokuguqulwa. I-Starwood iyaqhubeka nokubona inzalo eyengeziwe evela kubanikazi abafuna ukukhulisa inani lempahla yabo ngokushesha, ngamathuba amaningi okuguqulwa phakathi kwesidingo esikhulayo esivela e-UK, eJalimane, eFrance naseNingizimu Yurophu.
Ukuguqulwa kwakamuva okufana ne-The St. Regis Moscow Nikolskaya kanye ne-Excelsior Hotel Gallia, i-Luxury Collection Hotel, e-Milan, kugqugquzele ukukhula engxenyeni yohlobo olunethezeka lwe-Starwood, okugqamisa inzalo yokuthuthukiswa kwemikhiqizo eqinile enamandla okuthengisa emhlabeni jikelele. Okunye ukuguqulwa okubalulekile kulo nyaka i-Sheraton Berlin Grand Hotel Esplanade, ephawula ukwethulwa kophawu lwe-Sheraton enhlokodolobha yaseJalimane, okungenye yezindawo ezibalulekile zokuvakasha zaseYurophu zebhizinisi nokungcebeleka.
"Sibona amathuba amaningi okuguqulwa kulo lonke elaseYurophu ngokusebenzisa kokubili amadili aphethwe kanye nama-franchise," kusho u-Bart Carnahan, iPhini Likamongameli Eliphezulu Le-Acquisitions & Development, i-Starwood Hotels & Resorts, i-Europe, i-Afrika kanye ne-Middle East. “Indlela yethu yokuguqula isivumela ukuthi silethe inani kozakwethu ngokusebenzisa inqubo eguquguqukayo, eyongayo eletha imiphumela esheshayo futhi ibanikeze ukufinyelela ezinhlelweni zokulethwa kwezidingo ezisezingeni lomhlaba kanye nohlelo lwethu lokwethembeka lwe-SPG, ukumaketha okuhlukene, nokunye okuningi. Okuningi."
Amadili amaFranchise ayingxenye ebalulekile yesu lokuthuthukisa le-Starwood, elishayela cishe u-50% wamadili amahhotela asayiniwe e-Europe ngonyaka odlule. Ijubane lokusayinwa kwezivumelwano zama-franchise kulindeleke ukuthi liqhubeke kuze kube u-2020 lapho abathuthukisi bebona inani elengeziwe lemikhiqizo ye-Starwood iletha emasu abo okuthengisa izindlu, ikakhulukazi ezimakethe ezivuthiwe njenge-UK, Germany ne-France.
Imikhiqizo ye-Starwood emaphakathi nemakethe yakhela ekukhuleni okuqinile
Imikhiqizo emithathu ehlukene ye-Starwood emaphakathi nemakethe, i-Aloft, Amaphuzu Amane ka-Sheraton kanye ne-Element, ithola umfutho ongakaze ubonwe emhlabeni jikelele. E-Europe, iphothifoliyo yenkampani emaphakathi nemakethe isilungele ukweqa u-50% wepayipi lokuthuthukisa i-Starwood ngokuvulwa kwamahhotela amasha angaphezu kuka-15 okulindeleke kuzo zonke izinhlobo ezintathu ekupheleni kuka-2017.
I-Aloft izoba ngaphezu kokuphindwe kabili iphothifoliyo yayo eYurophu namahhotela avulwa eSt. Petersburg naseLondon eminyakeni emibili ezayo, ngaphezu kwamahhotela amabili eJalimane, avulwa kuleli hlobo. I-Four Points ka-Sheraton, uhlobo olukhula ngokushesha lwe-Starwood luzokhula futhi ezimakethe ezisafufusa ngokuvuleka okuyisishiyagalombili okuhlelwe eTurkey naseRussia ngo-2017. Uhlobo lwe-eco-centric Element, olwethulwe eYurophu ngokuvulwa kwe-Element Frankfurt Airport Hotel ngonyaka odlule, luzoqala ngo- I-Amsterdam ngaphambi kokuphela konyaka, futhi ibe yingxenye yokuthuthukiswa kwamahhotela e-Aloft ne-Element engxenyeni yomlando kaTobacco Dock e-East London ngo-2017.
"Ukukhula okurekhodiwe okutholwe eminyakeni emihlanu edlule engxenyeni yemakethe emaphakathi sekuyithuba lika-2015, lapho sizobona ukwanda okunamandla kwezimakethe ezivuthiwe nezisafufusa," kusho uMichael Wale, uMongameli Starwood Hotels & Resorts, Europe, Africa & Emaphakathi Mpumalanga. "Isidingo esikhulayo sokuguqulwa kanye namadili e-franchise okuvela kozakwethu abasha nabakhona sibonisa ngokuqinile inethiwekhi ye-Starwood enamandla, isisekelo samakhasimende athembekile nokuzibophezela ekuletheni inani labanikazi."
