Isimo Semboni Yehhotela 2021: Ukuhamba ngebhizinisi akulindelekile ukuthi kubuye kuze kube ngu-2024

I-American Hotel & Lodging Association (AHLA) namuhla ikhiphe i- “State of the Hotel Industry 2021” ye-AHLA ichaza isimo esibikezelwayo semboni yamahhotela ngo-2021 nekusasa elizayo. Umbiko uhlola ezomnotho ezisezingeni eliphezulu zokululama kwemboni yamahhotela, umthelela othile ekubuyisweni nasekugcineni kokuhamba kwebhizinisi, kanye nemizwa yokuhambela abathengi.

Lolu bhubhane luye lwalimaza kakhulu abasebenzi bemboni yezokungenisa izihambi, okuyimisebenzi ephansi ecishe ibe yizigidi ezine uma kuqhathaniswa nesikhathi esifanayo ngo-4. Yize imisebenzi engaba ngu-2019 kulindeleke ukuthi igcwaliswe kulo nyaka, kodwa jikelele, umkhakha wezindawo zokuhlala ubhekene nezinga lokungasebenzi elingu-200,000%, ngokwe-Bureau of Labor Statistics. Ngaphezu kwalokho, ingxenye yamakamelo amahhotela ase-US kulindeleke ukuthi ihlale ingenalutho ngo-18.9.

Ukuhamba ngezebhizinisi, okubandakanya umthombo omkhulu wemali engenayo yamahhotela, kuhlala kungasekho, kepha kulindeleke ukuthi kuqale ukubuya kancane engxenyeni yesibili ka-2021. Phakathi kwabahambi bebhizinisi abavamile abaqashiwe njengamanje, ama-29% alindele ukuya engqungqutheleni yokuqala yebhizinisi engxenyeni yokuqala ka-2021, ama-36% engxenyeni yesibili yonyaka nama-20% ngaphezulu konyaka kusukela manje. Ukuhamba ngebhizinisi akulindelekile ukuthi kubuyele emazingeni e-2019 kuze kube okungenani i-2023 noma i-2024. 

Ukuhamba kwezokungcebeleka kulindeleke ukuba kubuye kuqala, abathengi benethemba lokusatshalaliswa komuthi wokugoma kuzwelonke futhi benekhono lokuhamba futhi ngo-2021. Umbiko uthole ukuthi ukuya ku-2021, abathengi banethemba lokuhamba, kanti abantu baseMelika abangama-56% bathi kungenzeka bahambele ukuzilibazisa noma iholide ngonyaka ka-2021. Yize ama-34% abantu abadala esevele anethezekile ukuhlala ehhotela, ama-48% athi induduzo yabo ihlobene nokugonywa ngandlela thile.

Imiphumela ephezulu etholwe kulo mbiko ifaka phakathi:

1. Amahhotela azokwengeza imisebenzi yokuqhutshwa kwamahhotela ayi-200,000 ngo-2021 kodwa azohlala ecishe ibe yimisebenzi engama-500,000 engaphansi kwezinga lokuqashwa kwemboni yabasebenzi abayizigidi ezingama-2.3. 
2. Ingxenye yamagumbi amahhotela ase-US kulindeleke ukuthi ihlale ingenalutho.
3. Ukuhamba ngezebhizinisi kulindeleke ukuthi kwehle ngama-85% uma kuqhathaniswa no-2019 kuya ku-Ephreli 2021, bese kuqala ukuthikameza kancane. 
4. Abathengi abangama-56% bathi balindele ukuhamba ngezokungcebeleka, cishe inani elilinganayo nonyaka omaphakathi.  
5. Cishe isigamu sabathengi babona ukusatshalaliswa komuthi njengokuyisihluthulelo sokuhamba.
6. Lapho kukhethwa ihhotela, izindlela zokuhlanza ezithuthukisiwe nezenhlanzeko zibalwa njengezihamba phambili ezibalulekile zezivakashi, ngemuva kwentengo. 

Covid-19 usule iminyaka eyi-10 yokukhula kwemisebenzi yasehhotela. Kodwa-ke uphawu lokungenisa izihambi ithemba elingapheli, futhi yize kunezinselelo ezibhekene nemboni yamahhotela, liyakwazi ukubekezela. Amahhotela ezweni lonke agxile ekwakheni indawo elungele izivakashi lapho uhambo luqala ukubuya.

I-AHLA ulangazelele ukusebenzisana ne-Administration entsha neCongress ngezinqubomgomo ezizosiza ekugcineni ukubuyisa uhambo, ekusizeni abanikazi bamabhizinisi amancane ukuba bagcine iminyango yabo ivulekile ekunciphiseni ukusatshalaliswa nokuhlolwa kwemigomo.

Ukuvuka kabusha kwe-COVID-19, ukuvela kwamagciwane amasha, kanye nokukhishwa kancane kwemithi yokugomela kwengeze izinselelo imboni yamahhotela ebhekene nayo kulo nyaka. Njengoba isidingo sokuhamba siqhubeka nokulahla amazinga ajwayelekile, ukuqagela kukazwelonke kanye nezwe ngo-2021 kukhombisa ukubuyela emuva okuncane komkhakha bese kusheshiswa ngo-2022.

Imboni yamahhotela yabhekana nonyaka owahlukumeza kakhulu emlandweni wezi-2020, okwaholela ekutholakaleni kwabantu abaphansi, ukulahleka kwemisebenzi okukhulu, kanye nokuvalwa kwamahhotela ezweni lonke. Amahhotela abengomunye wezimboni zokuqala ezithintwe yilo bhubhane ngemuva kokuba uhambo luphoqeleke ukuba lumiswe ekuqaleni kuka-2020, futhi luzoba ngelokugcina ukululama. Umthelela we-COVID-19 embonini yezokuvakasha kuze kube manje ubuphindwe kasishiyagalolunye kunowe-9/11.