Umkhakha wezokuvakasha kanye nezokungcebeleka wabalele ngokuqondile u-3% wesamba soMkhiqizo Wasekhaya Ophelele (GDP) womhlaba wonke ngo-2017, okuhumushela ku-$2.4 trillion, inani elingase lifinyelele ku-$3.5 trillion ngo-2027. Lezi yizindaba ezinhle kochwepheshe bezokuvakasha, kodwa kubavakashi, izakhamuzi. kanye nabaholi bomphakathi bezindawo ezishisayo ezithandwayo, okuningi akuhlali kungcono. Ukugeleza kwezivakashi okwephula irekhodi kuyaqhubeka nokubeka ubunikazi bamasiko nezobuciko base-Italy engcupheni futhi kuvivinya isineke sabahlali ezindaweni ezidumile zase-Italy. Abesifazane ababili baseChicago abasebenza emkhakheni wezokuvakasha wase-Italy bayazi ukuthi i-STOP Overtourism Movement yabo iyimpendulo.
U-Lesley Pritkin wase-Chicago no-Rosanne Cofoid, abanikazi bezinkampani zezokuvakasha “zase-Italy kuphela” bathi izivakashi zifuna ukwazi futhi zizozama izindawo ezintsha – uma zazi ngazo. Ngalesi sizathu, bafuna ukunikeza abahambi ezinye izindlela zokuya emadolobheni endabuko ashisayo njengeRome, iFlorence neVenice. Kwabaqalayo uhla lwabo okufanele lubonwe oluhlanganisa izindawo ezishisayo - futhi badale ezinye izindlela "ezingenazixuku" zokuzibona. Bacela ochwepheshe bezokuvakasha nababhali bezokuvakasha ukuthi bajoyine inhlangano yabo ngokugqamisa izindawo ezaziwa kancane nezicebe ngokulinganayo ngokwesiko nangobuhle njengezindawo ezaziwa kangcono.
U-Pritikin, ongumnikazi we-Divertimento Group (DG), okuyinkampani yase-Illinois yezokumaketha-kumphakathi, uvakashele izakhamuzi emadolobheni naseziqhingini zase-Italy ebezinenkinga yokuntuleka kwezokuvakasha - imizuzu eminingi nje kude namadolobha ecela izivakashi ukuthi zihlale ekhaya. Wabakhuthaza ukuthi bakhe ezinye izindlela zohambo ezikhuthazayo njengokuvakasha: “Indawo” eyintandokazi ka-Ernest Hemingway esiqhingini esikude echwebeni laseVenice nesidlo sakusihlwa emzini womkhulu wesinye isiqhingi, manje okuyindawo yokudlela esezingeni eliphezulu, noma isidlo sasemini esiphekwe umpheki wendawo. Imigede eyimfihlo kaMatera esiqongweni segquma - kude ne-European Cultural Capital ka-2019 edume kakhulu i-“Sassi. Futhi “kufanele kubonwe abathanda iRoma,” ichibi lentaba-mlilo elicashile edolobheni lasenganekwaneni eliseduze neRoma lapho uMbusi uCaligula ajaha khona imikhumbi yakhe.
U-Cofoid uchaza ugqozi lwakhe lokujoyina i-Divertimento Group's STOP Overtourism Movement, "kuyindlela yokubuyisela ezweni obekugxile kulo amabhizinisi ami nempilo yami iminyaka eminingi - futhi ngithemba ukuthi abanye ochwepheshe bezokuvakasha base-US bazongijoyina". Ubamema ukuthi baxhumane naye ukuze babambe iqhaza emkhankasweni wokuqala ka-DG ka-Febhruwari othi “Fika Lapho Kuqala” – isinyathelo sabasebenzi bezokuvakasha kanye nababhali bezokuvakasha/ama-blogger abafuna ukubona i-Matera, i-European Cultural Capital ka-2019 “i-DG-way” – ivaliwe. - isizini, i-off-the-beat-track, futhi kudala ngaphambi kokuba izixuku zigeleze.
I-Divertimento Group ibona imicimbi yamasiko ngokubambisana nezinkampani zase-Italy, ibhodi lezokuvakasha lase-Italy kanye nezikhungo zamasiko zase-Italy njengesiteshi sabo esiyinhloko sokumaketha se-B2B - enye imboni kuqala. Ngomhla zi-5 kuNovemba 2018, i-Divertimento Group, kanye ne-Italian Cultural Institute of Chicago (500 N. Michigan Ave.), izosingatha i-Italy Off-the-Beaten-Track: Murano & Matera - Case Studies for a New Tourism Model. Lo mcimbi uzoqukatha izindaba ezivela kubahlali baseMurano naseMatera– abavamise ukushiywa ngaphandle ezimeni zezokuvakasha. Izindaba ezivela kwabangebona izakhamuzi ezikhuthazwe yilezi zindawo ezimbili eziyingqayizivele nazo zizofakwa. Kulo mcimbi kuzobe kukhonjiswa izithombe ezingagqokwa ngengilazi ye-Murano nokunye okudalwe ngamaciko ahlukene. Umphakathi jikelele uzomenywa ekuseni kanti ntambama kuzobe kuqondiswe kochwepheshe bezokuvakasha. Umcimbi uzophetha nge-cocktail yokwamukela labo abasebenza emkhakheni wezokuvakasha.
Lo mcimbi wangomhla zi-5 kuNovemba kuzoba owokuqala ochungechungeni lwemicimbi ethi “Ukunikeza Izakhamizi Zendawo Izwi Ekuthuthukiseni indawo YAZO” ezizofaka izindawo ezihlukile zase-Italy kuwo wonke u-2019. Abaxhasi base-Italy abavela kuzo zonke izifunda banikezela ngosekelo lwenhlangano ye-DG's STOP Overtourism futhi bazobamba iqhaza Imicimbi yamasiko ye-DG: I-Lamborghini kanye ne-Pomario sebevele babhalisele uhlelo lwangoNovemba.
